Presentation of Macau International Airport Advertising · Why MIA Advertising? Vital gateway to...
Transcript of Presentation of Macau International Airport Advertising · Why MIA Advertising? Vital gateway to...
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Presentation of
Macau International Airport Advertising
JCDecaux
March 2009
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Why MIA Advertising?
�Vital gateway to mainland China and SE Asia
�Growth in point-to-point passengers (+13% vs 2007)*VITAL
GATEWAY
�Best Emerging Airport - Asia (2004, 2007, 2008)
�Air Cargo – Award of Excellence (2006, 2007, 2008)AWARD
WINNING
�The best location to capture Chinese travelers
�SE Asia passengers on the rise in 2008 (3 new SE Asia airlines introduced)DIVERSITY
�Famous spots include World Heritage & Macau Tower
�Entertainment facilities for int’l and mainland visitorsTRAVEL HUB
*Source: Macau International Airport Co. Ltd., Feb 2009
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Advertising Formats in MIA
� Lightbox Panel
� Giant Ceiling Banner
� Column Wrap Banner
� Take-one Display
� Exhibition Site
� Exterior Airbridge Advertising
� Trolley
� Airport Bus Advertising*
� Passenger Step Advertising*
� Exterior Billboard*
� Airbridge Advertising*
� Clock Sponsorship*
� Welcome Signage Sponsorship*
* Subject to the approval of Airport Authority in Macau
More and more formats will
be introduced soon!
JCDecaux is managing the advertising concession for MIA - an excellent opportunity
to maximize ad exposures and promote the brand and products of companies at MIA.
Formats including: -
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Exterior Billboard
4
Christian DiorChristian Dior
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Lightbox on Wall
- Arrival Baggage Reclaim
CartierCartier
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Lightbox on Carousel
– Baggage Reclaim Area
Jean PaulJean Paul
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Free Standing Lightbox
– Departure Duty Free
Hennessy Hennessy
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Lightbox - Arrival
Maurice Maurice LacroixLacroix
New Yaohan Department StoreNew Yaohan Department Store Hotel LisboaHotel Lisboa
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Welcome Signage
StarWorldStarWorld HotelHotel
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Giant Ceiling Banner
Remy Martin
CharriolCharriol ChivasChivas
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Column Wrap Banner
Bank of ChinaBank of China KenzoKenzo
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Exhibition
ChanelChanel
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Clock Sponsorship
Raymond WeilRaymond Weil
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Airbridge Exterior Advertising
Remarks: Subject to approval by Airport Authority of Macau Airport
HSBCHSBC
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Airbridge Interior
VISA
Remarks: Subject to approval by Airport Authority of Macau Airport
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Airport Bus Advertising
Remarks: Subject to approval by Airport Authority of Macau Airport
VenetianVenetian
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Passenger Steps
VISA
Both Side
Same format
as below
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Passenger Steps
Reference Photo
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Airport Campaign in MIA – HSBC
Giant Ceiling
Banner in
Departure
airside
Take-one rack in
departure airside
Baggage Reclaim Lightbox
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Airport Campaign in MIA – VISA
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Airport Campaign in MIA – Macau Museum
of Art
Take-one rack in
departure airside
Baggage
Reclaim
Lightbox
Take-one rack in
Baggage Reclaim Area
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For inquiries, please contact
Linda Lam – Sales Manager Shirley Chan – General Manager
Airport Advertising Team JCDecaux
JCDecaux Tel: (852) 2862 7226
Tel : (852) 2862 7237 Fax: (852) 2110 1400
Macau Mobile: 853 -6651 2823 Email: [email protected]
HK Mobile: 852 -9673 5228
Email: [email protected]
Don’t miss this Great Advertising Opportunity to
Advertise your products in Macau!
Act Now!