presentation of clasification of typefaces

type talk : august 2007 : artlab chennai © tarun deep girdher . [email protected]

typetalk:

Tarun Deep GirdherAssociate Sr. Faculty, Graphic DesignHead, Printing LabsNational Institute of DesignAhmedabad. Day 2 . 25 sep 2007

workSHoP oN tyPoGrAPHy At ArtLAb, CHeNNAIchoosing type (classification)


today, let us look at

the differences in typefaces and

how they are classified in broad groups


type talk : august 2006 © tarun deep girdher . faculty - graphic design . national institute of design . ahmedabad

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the basic terminologyfirst, a few basic terms


hamburgerfontsold style ~

1600s

stress of rounded forms at an angle

bracketed serifs

based on humanist writing style and roman inscriptions

contrast between thick and thin strokes is not much

letterpress

• friendly • warm • classical

oeabcdefghi jklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontstransistional ~

mid 1600s - late 1700s

stress of rounded forms upright

serifs more rationalised

contrast between thick and thin strokes is pronounced

• formal • organised • clear

oeabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontsmodern ~

1800s

stress of rounded forms upright/vertical

hairline serifs

contrast between thick and thin strokes is extreme

offset lithography

• formal • geometric • clinical

oeabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontsegyptian ~

early 1900s

vertical stress

uniform thickness

slab serifs

display fontspost-industrial revolution

• authoritative • bold • geometric

neabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontsgrotesque ~

late 19th century

strokes are mostlyuniform thickness

sans serif - condensed

comparatively larger x-height

no-nonsense display fonts

• formal • display

ograbcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontsgeometric ~

early 20th century

sans serif based on geometric proportions

strokes areuniform thickness


• industrial • display • structure

oagabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontshumanistic ~

mid 20th century

based on humanistic handwriting proportions

strokes arevariable thickness

vertical stress


• warm • display • friendly

oagabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontsglyphic ~

flares at the end of terminals

chiselled and drawnrather than humanist

angular stress


• quirky • display

oarbabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontsscript ~

imitation of cursive hand writing

influence of a quill pen or brush strokes / calligraphy

continuous and joined letters

• formal • traditional • wedding

oarbabcdefghi jklmnopqrstuvwxyzA BC DE F G H I J KL M N O P QR S T U V W X Y Z 1234567890


hamburgerfontsdecorative ~

ability to attract at the cost of legibility and readability

designed exclusively for specific purposes - logos, masthead, display boards

defies conventional classification

inspired from a spectrum of typeforms

• quirky • display • specific purpose

oarbabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890


hamburgerfontscontemporary ~

recent trend

mutation / hybrid versions created on computer

defies conventional classification

specific purpose

often unreadable

• trendy • different

gahbabcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

presentation of clasification of typefaces

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