PRESENTED BY

Abdullah Karim

B.com 1st Semester

PRESENTING BY

Assigned By

Sir Essa Karim

Abdullah Karim

INTRODUCTION OF

CADBURY

INTRODUCTION OF CADBURY

• Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824

• It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate which he made himself for his customers.

• In 1853, Cadbury became the confectioner to the British Crown.

• In 1860, The two sons of Cadbury,, Richard and George took command and expand it further.

• Today Cadbury operate Globally

John Cadbury

Cadbury• Cadbury is a British

confectionary company

• Headquarters in Uxbridge, England.

• The oldest and largest family-run businesses in the world

• In 1969, it merged with Schweppes Limited

• Today it is the Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.

Objectives of Cadbury

• To make lots of chocolate.

• Improve the quality of their chocolates.

• To Survive in the market.

• Have loads of stores worldwide to be an ongoing company.

• Achieve revenue growth of 20% per year

• Increase earnings by 15% annually

• Increase dividends per share by 7% per year • Increase net profit margins 8% to 4%

MARKETING DEPARTMENT

• Marketing activities and strategies result in making Marketing activities and strategies result in making products available that satisfy customers.products available that satisfy customers.

• Focus on what the customer wants is essential to Focus on what the customer wants is essential to successful marketing efforts. This customer-successful marketing efforts. This customer-orientation must also be balanced with the company's orientation must also be balanced with the company's objective of maintaining a profitable volume of sales in objective of maintaining a profitable volume of sales in order for the company to continue to do business.order for the company to continue to do business.

• Providing the features and quality customers want is Providing the features and quality customers want is a critical first step in marketing and is important for a critical first step in marketing and is important for CS, so that the marketing department can meet the CS, so that the marketing department can meet the objectives of Cadbury. objectives of Cadbury. 

PRODUCTS PRODUCTS OFOF

CADBURYCADBURY

BOURNVILLE

The old classic dark chocolate .

CADBURY CHOMP

Cadbury Chomp is a delicious caramel treat wrapped in milk chocolate.

CADBURY DAIRY MILK

Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British isles, but with Fairtrade Ghanaian cocoa beans too!!

CADBURY WISPA

The velvety-textured milk chocolate .

cakes and biscuitsCADBURY CELEBRATION CAKE WITH BUTTONS

CADBURY DIGESTIVE BISCUITS

CADBURY CAKE BARS

CADBURY MINI ROLLS

CADBURY FINGERS

CADBURY CAKE FUDGE BITES

CADBURY HALF COATED MINI ANIMAL BISCUITS

BOXES, BAGS AND TINSCADBURY

HEROES

CADBURY MILK TRAY

CADBURY DAIRY MILK TASTERS

CADBURY BUTTONS

CADBURY KOKO

DRINKSCADBURY HOT CHOC CHUNKS

CADBURY HIGHLIGHTS

CADBURY DRINKING CHOCOLATE

CADBURY HOT CHOCOLATE INSTANT

BOURNVILLE COCOA

ICECREAM AND DESSERTSFLAKE 99

CONE

CDM STICK

CADBURY TWIN POTS FLAKE

CADBURY CHOCOLATE TRIFLE

CADBURY CHOCOLATE MOUSSE

Latest product of Cadbury

CADBURY DAIRY MILK BUBBLYCADBURY DAIRY MILK BUBBLY

WHOLESELLER RETAILER

CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.

CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES

2100 DISTRIBUTORS AND 450,000 RETAILERS.

PROMOTION

THE BIG ‘B’ FACTOR

COMPETITORSCOMPETITORSOFOF

CADBURYCADBURY

Within Chocolate, it's interesting that Cadbury is a very small player outshone by

Nestle, M&M Mars (now called Masterfoods)and

Hershey.

Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada & Australia.

COMPETITORS

COMPETITORS

Awards won by Cadbury for its Performance & Quality

Cadbury Schweppes was awarded Business in the Community's Jubilee Award

GOLD award for the "Best Insights and Strategic Thinking"

Brammer Energy & Environmental Improvement Award , 2009

Cadbury's Gorilla Among D&AD Winners, 2008

THANK YOU