MARKETING MANAGEMENT

Batch – 2010-12

MBA

August-October 2010

Chitkara University School of Engineering Technology & Management

Presentation

Leading Automobile Brands

Guided By: Mr. Shantanu Ghosh

TEAM

S. No Name Specialization

1 Alok Rawat Healthcare

2 Anil Rawat General

3 Atul Karakoti General

4 Pallavi Patial General

5 Raveena Lamba General

1.SECTOR • Automobile

2.BRAND• Mercedes

SECTOR & BRAND

LEADING BRANDS IN AUTOMOBILE SECTOR

1.AUDI

2.BMW

3.PORSCHE

4.HONDA

5.BMW

MERCEDES

MERCEDES LOGO

Company Founder Karl Benz Gottlieb Daimler

Company Founded 1881

Headquarters Stuttgart ,Germany

Products Automobiles , Trucks, Buses and Internal combustion Engines

Area served Worldwide

Key people Dieter Zetsche ,CEO

MERCEDES

COMPANY PROFILE

Type Division of Daimler

Industry Automotive Industry

Parent Daimler

Website Mercedes-Benz.com

MERCEDES

COMPANY PROFILE

MERCEDES HEADQUARTER

STUTTGART (GERMANY)

SUB BRAND

Mercedes Benz C-Class (Sedan)

•C Class sedan is the entry level sedan in the luxury segment. •Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 25 lakhs – 30 lakhs.

Mercedes Benz E-Class (Sedan)

SUB BRAND

•E-Class is the upper level model in the luxury segment. •Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 40 lakhs – 60 lakhs.

Mercedes Benz CLS-Class (Sedan)

SUB BRAND

•CLS Class is electronically. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 69 lakhs – 60 lakhs.

Mercedes Benz SL-Class (Sedan)

SUB BRAND

•SL Class offers a sporting experience.•Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 1 crore 20 lakhs.

AUDI

AUDI LOGO

Company Founder August Horch

Company Founded Zwickau, Germany(16 July 1909)

Headquarters Ingolstadt, Germany

Number of locations Germany, Hungry, Belgium, China, India

Area served Worldwide

Key people Rupert StadlerChairman of the Board of Management,Martin WinterkornChairman of the Supervisory Board (Volkswagen AG)

AUDI

COMPANY PROFILE

Type Private company

Industry Automotive industry

Products Automobiles, Engines

Employees 60,000 (2007)

Website Audi.com

Profit $1.347 billion (2009)

AUDI

COMPANY PROFILE

INGOLSTADT (GERMANY)

MERCEDES HEADQUARTER

SUB BRAND

AUDI A4 (Sedan)

•A4 model caters to the premium luxury market in India. •Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 32 lakhs – 34 lakhs.

SUB BRAND

•A6 is truly a grand synthesis of performance, comfort, power, & style.•Available in both petrol & diesel variants.•Its fall in the premium segment.•Prize : Rs. 52 lakhs – 53 lakhs.

AUDI A6 (Sedan)

SUB BRAND

•A8 targets the upper middle class & rich Indian consumer. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 71 lakhs – 1 crore.

AUDI A8 (Sedan)

SUB BRAND

•Q7 is futuristic completely luxurious SUV that leaves its rival far behind. •Available in both petrol & diesel variants.•Its fall in the sport segment.•Prize : Rs. 63 lakhs – 76 lakhs.

AUDI Q7 (Sedan)

BMW

BMW LOGO

Company Founder Franz Josef Popp

Company Founded 1916

Headquarters Munich, Germany

Area served Worldwide

Key people Norbert Reithofer (CEO), Joachim Milberg (

Chairman of the supervisory board)

BMW

COMPANY PROFILE

Type Private company

Industry Automobiles, motorcycles, bicycles

Products Automobiles, Engines

Employees 96,230 (2009)

Website bmw.com

Profit $204 million (2009)

BMW

COMPANY PROFILE

BMW HEADQUARTER

MUNICH (GERMANY)

SUB BRAND

•3 series is an exquisite sports sedan.•Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 30 lakhs – 36 lakhs

BMW 3-Series (Sedan)

BMW 5-Series (Sedan)

SUB BRAND

•5 series is a fine fusion of technology, sophistication & performance.•Available in both petrol & diesel variants.•Its fall in the luxury segment.•Prize : Rs. 42 lakhs – 51 lakhs.

BMW 6-Series (Sedan)

SUB BRAND

•6 series is an unrivalled blend of elegance & performance.•Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 79.7 lakhs.

BMW 7-Series (Sedan)

SUB BRAND

•7 series represents the ultimate in comfort & richness in its class. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 84 lakhs – 1 crore.

BMW X-5 (SUV)

SUB BRAND

•X5 is all round excellence with superb interior, exterior & safety features.•Available in diesel variant.•Its fall in the sport segment.•Prize : Rs. 74.36 Lakhs.

PORSCHE

PORSCHE LOGO

Type Public company

Industry Automobiles, motorcycles, bicycles

Products Automotive

Employees 11,910

Website Porsche-SE.com

Owner(s) Louise Piëch and Porsche family

PORSCHE

COMPANY PROFILE

Company Founder Ferdinand Porsche

Company Founded 1931

Headquarters Zuffenhausen, Germany

Area served Worldwide

Key people Michael Macht (CEO),

PORSCHE

COMPANY PROFILE

ZUFFENHAUSEN (GERMANY)

PORSCHE HEADQUARTER

PORSCHE 911 CARRERA

SUB BRAND

•Porsche 911 is all round excellence with superb interior, exterior & safety features.•Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 79.69 Lakhs.

PORSCHE 911 CARRERA 4

SUB BRAND

•Porsche 911 is all round ultimate in comfort & richness in its class. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 85.82 Lakhs.

•Porsche 911 is an exquisite sport sedan. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 90.35 Lakhs.

CARRERA CABRIOLET

SUB BRAND

PORSCHE 911CARRERA 4S

SUB BRAND

•Porsche 911 is truly a grand synthesis of performance, comfort, power, & style. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 96.48 Lakhs.

HONDA LOGO

HONDA

Company Founder Soichiro Honda

Takeo Fujisawa Company Founded 24 September, 1948

Headquarters Minato, Tokyo, Japan

Area served Worldwide

Key people Satoshi Aoki (Chairman) Takanobu Ito (CEO)

HONDA

COMPANY PROFILE

Type Public company

Products Automobiles, motorcycles, scooters

Employees 181,876

Website Honda Worldwide

Owner(s) Louise Piëch and Porsche family

HONDA

COMPANY PROFILE

TOKYO (JAPAN)

HONDA HEADQUARTER

HONDA CITY Zx (Sedan)

SUB BRAND

•Honda City Zx is sleek & sporty. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 8 Lakhs- 9 Lakhs.

HONDA CIVIC (Sedan)

SUB BRAND

•Honda Civic fuel economy & environmental awareness car. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 12 Lakhs- 13.5 Lakhs.

HONDA ACCORD (Sedan)

SUB BRAND

•Honda Civic a sleek body & an aggressive front. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 14.74 Lakhs- 16.6 Lakhs.

HONDA CR-V (SUV)

SUB BRAND

•Honda CR-V is the only SUV marketed in India by Honda. •Available in petrol variant.•Its fall in the sport segment.•Prize : Rs. 17.6 Lakhs- 20.7 Lakhs.

VOLKSWAGEN LOGO

VOLKSWAGEN

Company Founded 28 May, 1937

Type Public

Headquarters Wolfsburg, Germany

Area served Worldwide

Key people Martin Winterkorn:Chairman of the Board of Management,Ferdinand Piëch : Chairman of Volkswagen Supervisory Board

VOLKSWAGEN

COMPANY PROFILE

Products Cars

Employees 368,500

Industry Automotive

Area served Worldwide

Website Volkswagen.com (International) VW.com (US)

VOLKSWAGEN

COMPANY PROFILE

VOLKSWAGEN HEADQUARTER

WOLFSBURG (GERMANY)

VOLKSWAGEN PASSAT (Sedan)

SUB BRAND

•Passat is a base model from the Volkswagen Passat highline collection. •Available in diesel variant.•Its fall in the luxury segment.•Prize : Rs. 20 Lakhs- 27 Lakhs.

VOLKSWAGEN BEETLE (Sedan)

SUB BRAND

•Beetel is a powerful, luxurious & stylish car. •Available in petrol variant.•Its fall in the luxury segment.•Prize : Rs. 20.4 Lakhs.

VOLKSWAGEN POLO (Sedan)

SUB BRAND

•Volkswagen Polo is a powerful & stylish car. •Available in both petrol & diesel variants.•Its fall in the small segment.•Prize : Rs. 4.34 Lakhs – 5.32 Lakhs.

VOLKSWAGEN VENTO (Sedan)

SUB BRAND

•Volkswagen Vento are impressive, classy & modern at the same time. •Available in both petrol & diesel variants.•Its fall in the small segment.•Prize : Start at Rs. 6.99 Lakhs.

THANK YOU