Présentation Linkedin pour "Brits in Business
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Transcript of Présentation Linkedin pour "Brits in Business
"Connects the world's professionals to make them
more productive and successful"
Expression Coaching for Brits in Business!
175 million highly-educated individuals
Executives, entrepreneurs and free lancers with an average
revenue of USD 109 K connected directly or indirectly
3 degrees of
connections Connect to decision
makers
Get an up to date data
base and "dynamic CVs"
Get direct access to
groups of professionals
Get a powerful tool to
build credibility
Groups
Profiles
Pages
Linkedin Social
Graph
2 million+
company pages
1,5million
groups
Finding business opportunities
175 million
Partners
Professional services
Goods and by-products
Investors
Information
Knowledge sharing and
collective intelligence
Create awareness, promote
New collaborators
Keep in touch with alumni
B to B
Develop expertise
Share news, facts, data,
Enhance visibility & notoriety
Promote career
Find a new position
Buy services from professionals
B to C
Source: Linkedin.com
Recruitment and visibility
175 million
Huge network for sourcing
Direct approach to passive
and active candidates
Ad placement
Linkedin tools for recruiters
Referral system for job
openings
Employer branding
Be found on Linkedin database by recruiters
Find recruiting ads from employers
Apply with Linkedin button
Enhance their visibility
Demonstrate their expertise
Find information about companies and
recruiters
Ask future colleagues for information
Get referred by trusted connections
Connect with alumni communities
Business intelligence and data mining
Linkedin Signal
Linkedin Q&A
Linkedin GroupsLinkedin Today
Your network activity
Building personal credibility
Get your content
featured
Be a leader in
your industry
Be featured
as an expert
Gain awareness &
visibility
Benchmark your
competitors
So, where should I start?1. Build your personal profile (100% complete)
2. Claim your vanity URL: ch.linkedin.com/in/mmjoly
3. Upload your contacts to Linkedin (CSV format!)
4. Share status updates with your network
5. Build your company page
6. Subscribe to groups
7. Build your own group (why not?)
8. Answer questions related to your expertise
9. Cross-promote your Linkedin profile on Twitter, Facebook, Google+, etc.
10. Use 1st degrees to connect to 2nd , then 3rd degrees!
Do's……………....Don'ts
Complete your profile 100% and KEYWORDS
Use a professional picture
Personalize your invitations to ask for connections
Grow your network proactively
Be open to accepting connections and forwarding requests
Treat your Linkedin messages withcareful attention
Keep in mind where your ROI is (leadgeneration, speaking opportunities, interviews, etc.)
Do not spam or post marketing messages, job enquiries or subscribeyour connections automatically to your newsletter
Do not invite (directly) people yourdon't know
Do not say you are "looking for a new position" or "your next challenge" in your headline!