Presentation June 2011. Millions of Internet Users (brazil) WHO WE ARE Minha Vida’s entrepreneurs...
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Transcript of Presentation June 2011. Millions of Internet Users (brazil) WHO WE ARE Minha Vida’s entrepreneurs...
Presentation June 2011
1995 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 20100
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20
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40
50
60
70
80
Millions of Internet Users
(brazil)
WHO WE ARE
Minha Vida’s entrepreneurs were the founding partners of 4 Brazilian leading portals
Leading auto portal in 2002 Sold to ABN Amro
Leading online weight loss programIncorporated by Minha Vida
Largest online health and wellness group in Brazil
Actual brazilian leading auto portal Partnership with Itaú
The world's ninth highest gross domestic product (GDP - US$ 2,138 trillion) measured by purchasing power parity (PPP, 2010)
Brazil is the 9th largest economy by GDP in PPP terms and is expected to become the 7 th by 2020
Source: Euromonitor International from IMF, International Financial Statistics and World Economic Outlook/UN/national statistics
1
2
3
4
5
6
7
8
9
10
Rank
United States
China
Japan
India
Germany
Russia
United Kingdom
France
Brazil
Italy
Country
14.802.081
9.711.244
4.267.492
3.912.991
2.861.117
2.211.755
2.183.277
2.154.399
2.138.888
1.767.120
GDP (l$ million)
BRAZILIAN ECONOMY
3rd largest beauty market in
the world(US$ 14,69 billion)
Source: ABIHPEC2nd country in the world in number of gyms
Source: IHRSA e Revista Fitness Brasil
HEALTH AND WELLNESS MARKET
Life expectancy increased by 3 years in
just a decade(73.1 years)
Source: IBGE
There is a social movement in
search of a better quality of life:
"the life style becomes health
style"
Sources: Ministry of Industry and Information Technology; iResearch; Internet World Stats; Economist Intelligence Unit; BCG analysis.Note: An internet user is defined as someone aged 2 years or older who went online in the past 30 days; penetration is the number of internet users divided by the population.
China India Brazil Russia United States Japan
137
384
650
4981
237
3668
155
26 4476
211 223 238
88 93 101
2006 2009 2015 E Compound annual growth (%)
41
9
18
20
23
15
20
10 2
1
2
1
28 7 33 31 70 74
47 19 74 55 73 81
2009Penetration (%)
2015 EPenetration (%)
Internet users in the BRIC countries will more than double to 1,2 billion by 2015
INTERNET INDUSTRY
“Give people access to health and wellness information through the web
in order them to have better lives”
OUR MISSION
Mission
MINHA VIDA
E-mail marketing
case finalist 2010
Entrepeneurs of the yearEmerging category 2010
Best health website
Public opinion
Largest brazilian online health and wellness group
Internet Users
74 million Internet users in BrazilHealth Reach
86% of those search for health and
wellness information
REACH
Fonte: Bupa Health research 2010 and Google Analytics26.4 MM internert users searching for health and wellness information from Sep to Nov 200917,2MM of users Minha Vida had at that time period.
Minha Vida has 69% of this market
8 millionUnique users/month*
69%category reach/month*
40 millionpageviews/month*
11.000.000+Registered users
women77% 23%
men
80%18 -45 years old
USERS’ PROFILE
Fonte: *Google Analytics, BD Minha Vida
Partnership with institutionsStrong partnerships with health institutions help us building a reliable content
3.
Exclusive relationship with our database
Our strong CRM is based on what our user has as a goal and how can we
help him
4.
New community modelBased on goals, our community brings engagement and stickiness helping people track their health objectives.
2.Largest health and
wellness contentWith more than 200
health professionals writing for us, we became the largest “library” of the segment
1.
OUR STRENGHTS
130K
kilos lost
106KHours of exercise
40K
Years of life expectancy
MAKING DIFFERENCE
86% of Brazilian internet users searched for health
information online in 2010
69% reach in the health and wellness online market
220% growth in the last 2 years
8 MM of unique users/month160.000 people subscribed to the
program
12 MM registered users 85% women
More than 12.000 active blogs
Advertising model Subscription model
Largest Brazilian health and wellness portal
Online diet program and one of the most important weight loss brands in Brazil
More than half of the adult population in Brazil are
overweight
BUILDING A BUSINESS
16Sources: In 000 R$
BUILDING A BUSINESS
Minha Vida has been experiencing ~85% CAGR for the last 2 years and expect to reach R$XX MM in revenues in 2011 with YY% EBITDA
2005 2006 2007 2008 2009 2010 2011
Diet Advertising Others
WHAT´S THE NEXT STEP ???
After covering weight loss and wellness, is time to enter in the health market, providing deep health information to he user and linking him to the segment
stakeholders.
Public CompanyU$3.2Bi market cap
Start upU$40MM in funding
Advertising modelUser Market
Listing modelUser Doctors
CHALLENGES
TeamIn order to develop the best health product to our users, we have to build a experienced and entrepreneurial team of doctors, product, content and technology experts
ContentThis huge gap in the Brazilian market comes from a lack of good and reliable health content. To deliver it, we have to translate and adapt a great amount of content from American libraries
Sales PeopleA strong and vast sales team is necessary to get to a good share of the 300K+ doctors in Brazil who receive more than 180MM appointments**
AcquisitionWe have already identify a perfect acquisition of a doctor listing site with great entrepreneurs.
FORECAST 2011-2017
INCOME STATEMENT (R$ '000) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017CAGR
2008-10CAGR
2010-17
Gross Revenues XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX 50% 50%
% Growth X% X% X% X% X% X% X% X% X%
Nutritional
Fitness
Wellness
Health
Taxes (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) 50% 50%
% Gross Revenues X% X% X% X% X% X% X% X% X% X%
Net Revenues XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX 50% 50%
% Growth X% X% X% X% X% X% X% X% X%
COGS (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) (XX) 50% 50%
% Growth X% X% X% X% X% X% X% X% X%
Expenses (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) (XXX) 50% 50%
EBITDA XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX XXXX 50% 50%
EBITDA Margin X% X% X% X% X% X% X% X% X% X%
Capex and Intangible (XX) (XX) (XX) (XX) (XX) (XX) (XX)
Final Cash flow XXX XXX XXX XXX XXX XXX XXX
2012
49,9%
20,9%
17,5%
8,8%
2,8%
Use of Proceeds ('000) - US$XX
Company acquisition Content Development Human Resources Expenses Marketing Expenses Health Sales Team COGS