Presentation from chuo uni for DOT
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Culture SecMembers: Ayano Naito / Chiaki Yamaguchi / Yuki KarasawaMisaki Abe / Yoshitaro Motoi
1
Self - IntroductionAyano
Yuuki
Misaki
Chiaki
Yoshi
Connection between TOURISM and CULTUREThe meaning of CULTURE the characteristics and knowledge of a particular group of people, defined by everything from..
Connection between TOURISM and CULTURELanguage
Religion
Connection between TOURISM and CULTUREMusic
Art
Connection between TOURISM and CULTUREWe thinkCulture
Unique and Different points for people
Connection between TOURISM and CULTUREWe think
CULTURE
Connection between TOURISM and CULTUREWe think
TOURISM
Connection between TOURISM and CULTUREWe think
Tourism + Culture
Various opportunities to get benefits
Connection between TOURISM and CULTUREContentsNo.1: Festival
No.2: Souvenir
No.3: Food
No.1 Festival
Features of the Japanese FestivalVarious Types ex) Act of God system Manners and customs system Event system Meaning
Originally
The purpose of the festival is to respect Gods
changed graduallyRecently The festivals focus on how enjoyable they are
Nebuta Festival
One of the biggest festival in Japan
Powerful performances Carrying a big festival car Dancing around there
Sapporo Snow FestivalCollaboration with the Philippines
Sapporo Snow FestivalCollaboration with the Philippines
Various attraction ex) Snow raft Tube slider
Features of the Filipino FestivalVarious Types
Meaning
Then
Which Filipino festival does fit with Japanese preference?
Masskara FestivalOne of the most famous Fiesta
Mask of the smile
Bamboo DanceEthnic dance of Philippines
Often performed, when you celebrates someone
Summary & SuggestionJapanese find fun with respected tradition.We love extraordinary and special thing.
Make a homepage for foreigner.Promote entertaining festival with cultural and traditional custom.
ex) stalls, fireworks, yukata
SouvenirNo.2
What is Phillipins souvenir?
Dry fruits
Recomend souvenir
Coconut oilPineapple piePUTO SEKO
24
SuggestionMaking souvenir shopsMaking corner collection of souvenirs at the supermaket
FoodNo.3
Food is important For tourism
27
Philippine food is little image in Japan
Research on Philippine food for Japanese to improve the image of Philippine food
Whats Philippine foods?
What attractiveness do they have for Japanese?
History
Caldereta Pancit Canton JollibeeThe interesting dish with which various national food culture mixed
NICE MIX!
Main ingredients and seasoning
RiceIt's easy to be fond of JapaneseBooLechonbaboy
Tropical country surrounded by the sea
SeafooddanpaTropicalFruitfresh and inexpensive
Black tiger
Japan P1,500
Philippine P400Mango
Japan P1,500
Philippine P100
Multinational
Friendly for Japanese
Fresh & Low costElements that attract tourists???
Key word of the food Japanese like
riceSoup stockseafoodfruit
About of foodFavorite principal food Top10 1 Rice (rice) 2 hand-rolled sushi (rice) 3 seasoned steamed rice with vegetables and meat (rice , soup stock) 4 Chinese noodles (soup stock) 5 rice-ball (rice) 6 sushi rice with a variety of vegetables (rice) 7 curry and rice (rice , soup stock) 8 noodles (soup stock) 9 soba (soup stock) 10 fried rice (rice)
Favorite principal food Top10 1 crab 2 shrimp 3 tuna 4 saury 5 squid 6 eel 7 scallop 8 short-necked clam 9 spicy fish eggs 10 oysters (oysters)Favorite principal food Top10 1 Rice (rice) 2 hand-rolled sushi (rice) 3 seasoned steamed rice with vegetables and meat (rice , soup stock) 4 Chinese noodles (soup stock) 5 rice-ball (rice) 6 sushi rice with a variety of vegetables (rice) 7 curry and rice (rice , soup stock) 8 noodles (soup stock) 9 soba (soup stock) 10 fried rice (rice)
Favorite principal food Top10 1 Rice (rice) 2 hand-rolled sushi (rice) 3 seasoned steamed rice with vegetables and meat (rice , soup stock) 4 Chinese noodles (soup stock) 5 rice-ball (rice) 6 sushi rice with a variety of vegetables (rice) 7 curry and rice (rice , soup stock) 8 noodles (soup stock) 9 soba (soup stock) 10 fried rice (rice)
Umami
Sweetness,Saltiness,Sourness,Bitterness
5 taste
Principal food of PhilippinericeUmami seasoningPatisu,gisaSeafaring countryFresh Seafood
Philippine food including these elements is liked by Japanese in particular.
Caldereta
Red Umami ingredientsBeefSaltVinegarOilGarlicRed onionpotatoesCarrotTomato sauseCan liver Worcestershire sauceGreen bell pepperCheeseChicharon camiling
Many glutamic acid
FriendlyNew taste
Make attactive dish for Japanese
AdoboUmamipork, chicken or seafood +coconut milk ,
Japanese tastesoy sauce , vinegar
Similar japanese foodsimmered pork buta no kakuni
Become popular
40
Tinola ManokUmamichicken , patisu
Japanese tasteginger-soup
Kindly
Theme park of fruit TAKANOAbout of fruit
TROPICAL FRUITS
Philippine mangoMango shaved ice of Taiwan
Halo Halo
Coconut
Nutritious foodJapanese are health-cousciousattractive for JapaneseSUPER FOOD!!!!
Coconut juice coconut milk juice coconut oilRemarkable coconut food
Summary SuggestionElement of Philippine food which Japanese likericeUmamiseafoodfruit
In particular, we recommend these foods to Japan.
More PR More JAPANESE
ConclusionNo.
Suggestion from Culture SecFestivalMake a homepage for foreigner.
Promote entertaining festival with cultural and traditional custom.
SouvenirMake souvenir shops
Make corner collection of souvenirs at the supermarket
FoodPromote Philippine foods Japanese like.
Make some impressions of Philippine foods
Thank You For your attention!!
Yuki Fujiwara, Erika Mishina, Shiori Tano, Takumi Igari, Shohei NIimuraTourism sec.
Do you know how many Japanese tourist visit Philippines?
Top 3 of Japanese tourists go abroad in ASEAN.1st 2nd 3rd ThailandRepublic of SingaporeVietnam6thPhilippinesJapan association of travel 2015
Why?We took a survey for Japanese
Q.Do you know that province in phillipines?
Manila
Bohol
Cebu
Bolacay
ResultAlmost all Japanese people not know about Bohol and boracay
CebuManilaBolacayBohol78.7%88.1%3.4%6.8%
2015/9/23We went to Bohol and Boracay and expeience a lot of thing!!!
CHUO UNIVERSITY58
BORACAY
GOOD POINTSA lot of restaurant Marine SportsGround sports SafetyNot so much expensive priceCHUO UNIVERSITY59
A lot of restaurant
CHUO UNIVERSITY60
Marine Sports
CHUO UNIVERSITY61
Ground SportsBuggy ,Go-kart etcCHUO UNIVERSITY62
CHUO UNIVERSITY63Safety anytime
NoonNight
BAD POINTS
Too many Barkers
CHUO UNIVERSITY64
We want to sayJapanese like BORAKAY certainly!!
CHUO UNIVERSITY65
GOOD POINTS A lot of restaurant Marine SportsGround sports SafetyNot so much expensive priceCHUO UNIVERSITY66
CHUO UNIVERSITY67
ecotourismbohol
Bee Farm
Hinagdanan Cave
Calamay
Masarap!
Mangrove
Black Smith Shop
Firefly Watching
Dolphin watching
Rice Museum
Good pointsTo communicate with local peopleTo contribute on local economyTo be able to experience local cultureBanner
Bad points
Carrying capacityUnderstanding from local peopleSustainabilityfew information
2015/9/23Suggestion
Suggestion 1The results I searched guidebook on AmazonPhilippines 82hitsThailand 781hitsBali 176hitsVietnam 131hitsCambodia 61hitsOnly 4
Suggestion 1The results I searched guidebook on AmazonPhilippines 82hitsThailand 781hitsBali 176hitsVietnam 131hitsCambodia 61hitsLets increase travelers guidebooks!
Suggestion 1 New guide bookco-trip)
aruco
2015/9/23Prepare Tourist information Center near the airport!
Suggestion 2
2015/9/23Tagbilaran and Caticlan airport have no infomation center
Tourist can be confused
Actual States
2015/9/23Tour receptioninfo about pricetake safe transportationInfo Center
ReasureTourist
2015/9/23Tour receptionInfo about pricetake safetransportation
Info Center
ReasureTourist
2015/9/23If you arrvied at aiport in bohol andyou have noplan
There are no Information centerCHUO UNIVERSITY87If you try to use map
2015/9/23Bohol has many tourist spots
Too many spots.how can i go
2015/9/23If there are info Center at airport
Info. center can show and prepare tours!
2015/9/23Tour reception
info. aboutpriceInfo Center
ReasureTourist
take safe transportation
2015/9/23Tourist worry about transportation
Is that safe?How much the fare?
2015/9/23Info. center coorperate with transpotationInformation centerTransportation
Give a job
Safetransportation
Tourists don't worryabout transportation
2015/9/23Tour reception
Info. aboutpriceInfo Center
ReasureTourist
take safe transportation
2015/9/23There are a lot of prices at the some abilityat Bolacay
P 1400P 800P 2000P 1000P 1700
ConfuseHow much isFair Price ?
2015/9/23
P 1400P 800P 2000P 1000P 1700
ConfuseHow much isFair Price ?
Fair Price is P1100
2015/9/23
P 1400P 800P 2000P 1000P 1700
Fair Price is P1100
BadGood
Excellent!
2015/9/23Tour receptionInfo about pricetake safe transportationsInfo Center
ReasureTourist
Thank you for your attention!
CHUO UNIVERSITY98