DAIRY MILK

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MAKING OF MILK CHOCOLATE

1897

MORE MILKY

CADBURYS HISTORYDAIRY MILK 1824

John and Benjamin Cadburys‘’Cadburys Brothers of Birmingham’’

Royal Warrant

George and Richard Cadburys Johns sons

1905

1861

BOURNVILLE

ADVERTISING STRATEGIES

1976

2007

2008

2009

2010

Neil Diamond

S.W.O.TSTRENGTHS

THREATS

OPPORTUNITIES

WEAKNESSES Larges tconducting supplier with the 9.9 % of the global market.

The is a high financial strength, the sales turned over the year which started in 1997, the money £7971.4 this was per year, and the percentage per year is 9.4%

In the cadburys, dairy milk there is a strong manufacturing competence, the brand name is popular and the leader is modern of products of today.

The advantage of this product is that the marketing and the advertising just concentrates on the chocolate and also understanding of the audience and the buyers options towards the product.

The product is dependant on the confectionary and beverages market, however on other hand, other products such as Nestle have a more diverse product portfolio, where profit can be invest on other parts of the business. However dairy milk invest in just there many products.

Other products have more experience even though dairy milk is world wide however it is very strong in Europe, they maybe a lack of understanding of the new emerging markets compared to other products.

World wide products especially dairy milk there is an increase in the demanding of the energy, transport, packaging and sugar particularly.

Competitive presser from other brands, can cause aggressive price and promotion activity by possible pricing wars in developed markets.

Social changes the rising of health issues, obesity and consumers trying to watch they calories. Nutrition and healthier lifestyle maybe a risk for dairy milk itself let alone Cadburys

New Market meaning there could be an expanding of the emerging markets of China, Russia and India. This is because of the increasing of popularity, consumers wealth is increasing and the demand for confectionary product is increasing.

The confectionary market is set apart by a high degree of merger and gaining activity throughout the years. Opportunities exist to increase share through targeted acquisition.

The is a key to survive within the FMCG market is increasing competence and reducing costs. The dairy milk fuel for growth and effectiveness programmes seek to bring cost savings. Firstly, moving production to LEDC ' s, where raw materials and labour is cheaper. Secondly, reduce internal cost - supple chains efficiency, global sourcing and procurement, and wise investment in R&D.

Modernisation is a key point, because the changes of the consumers taste and preferences is a big issue otherwise there would be no sells. So therefore there needs to be a lower calories and low in fat, to be able to achieve more in the marketing.

CADBURYS DAIRY MILK MARKET

UK BRAND LEADER

SELLING 33 OTHER

COUNTRIES

1933

1928

CADBURYS DAIRY MILK RIVALS

V.S

WINNER

RIVALS ADVERT

ASA GUIDENCE

RACISM

HEALTH ISSUES OBESITY

FAIR TRADE ADVERT (ZINGALO)

COMPLAINTS WHY WHAT PART OF CADBURYS DAIRY MILK COMPLAINED ABOUT

demeaning to African people and perpetuated racial stereotypes

THE PRODUCT ITSELF The sizes of the product, how many grams are in just one of the product.

HEALTH ISSUES ALLERGIC

THE PRODUCT ITSELF MISS PRINTING

Miss printing didn't’t inform costumer if the product contained nuts.

PRIMARY RESEARCH – QUESTIONNAIRE Question 1 – NameQuestion 2- AgeQuestion 3 – Occupation

Question 4 - What is you're favourite kind of chocolate you may eat?GALAXY WON 8/20

Question 5 - What is you're favourite type of chocolate bar?MILK CHOCO WON 8/20

Question 6 - What is you're favourite brand of chocolate bar?GALAXY WON 8/20

Question 7 - How many times a week do you think you buy chocolate bars?18 – 0-22 – 3-5

When you buy you're chocolate bar, what brand do you buy?GALAXY WON 8/20

What colours what you associate dairy milk with?19 – PURPLE1 - YELLOW

If you were given £100,000 to film a dairy milk advert, what ideas would you have and how would you develop those ideas to make the advert?

With the many dairy milk adverts, which ones were maybe you're favourite or the ones that stick out to you, and why do you think they stick out to other chocolate brand adverts?

When seeing a dairy milk advert, how does it make you feel, does it make you feel like you want one and if so why?

TECHNIQUES CADBURYS USE IN THERE DAIRY MILK ADVERTS

ADVERT 1 - 1982 ADVERT 2 - 2008

CINEMATOGRAPHY

MISE EN SCENE

SOUND

EDITING

CHANGE OF STYLEBoth adverts show differences, the ideas, there is a to what the product is or meant to be representing

TARGET AUDIENCE

ADVERTISING STRATEGIES The use of little children, persuasion.

Pans throughout the advert, as if it was a journey

Diegetic sounding with no sound bridges

Main Streamers (Everyone)

Smooth Editing, with no jumps or fades.

Continuous setting change through out the ad.

CINEMATOGRAPHYUse of zooming and long shot.

SOUNDUsing a well known sound track engages the audience, no diegetic with sound bridges

TARGET AUDIENCEMainstreamers. Also fair trade, reformers

EDITING It smooths, its just panning like it’s a long story of him playing the drums

MISE EN SCENERecording studio, stays the same throughout

ADVERTISING STRATEGIESUse of well known soundtrack, something different to engage the audience

MY IDEA

SLOGAN: DAIRY ITS IN THE MILK

WHY: I picked this idea because its fun, interesting and there is a valid point of the product.WHO: 2 actors (someone who can play bass preferably )WHERE: A room bigger enough to film in EQUPIMENT: Camera, Tripod and an editing system.

THANKYOU FOR WATCHING MY PRESENTATION HOPE YOU ENJOYED.