Campaigns and communications

Communications Manager

Brand Values

Bold

Open

Trusted

Clear

Thinking about brand and

communicating with internal

audiences

The result for O2 is…

Through a consistent

…a consistent, persuasive, high value brand.

Internal Communications

• Newsletters and magazines

• Intranet

• Conference and video calls

• E-communications

• Conferences

• Training

Big Campaigns

Campaign launches

Campaigns and Communications

Manager

Communicating to audience

groups

Senior Content Creative

Developing brand identities

and consistent campaigns

Logo

Curve

Storytelling

How we talk

Photography

Colour

Typeface

Case study

Relational Security

Now let’s put a campaign

together

Look at the brief

What is it asking you to do?

What are the key things you need to deliver?

How much money do you have?

How much time do you have?

Put your team together

What roles are needed on this job?

Who is going to do what in your team?

Who will look after the client?

Who will do the creative work?

Who will take care of the money?

What’s your big idea

Brainstorm some ideas on how you couldtackle this project.

Come up as many as you can. Decidewho will explain them to the rest of thegroup and plan how you are going to tellthe story of how your idea answers thebrief.

It’s all in the detail

How many days will this job take do to?

What materials will you need and how

much will they cost?

Add this all up, does it fit the budget

you’ve been given?

Pitch your idea

Explain your idea to the rest of the group.

Make sure you cover all the categories in theassessment form.

Tell us…

• What your idea is

• Why you think this will work

• Who is going to do what in your team

• Why you are value for money

• The timetable you’ve put together

Let’s look back at what you’ve done

Thank you for listening…

Any more questions?