Jet Airways MissionJet Airways MissionPassage to IndiaPassage to India

Presented by Madison Communications

3 Sep 2008

Bringing Us Together…Much Closer

More than 160 years of HK-Indian relationship

Sons & daughters of 2 of the oldest civilizations living harmoniously in this city

Objectives:Objectives:

• Get a deeper understanding of modern India

• Further strengthen Indian-HK / China friendship• Official channels• Unofficial channels

3 Pillars3 Pillars

Economic

1. Bilateral econ &trade betweenIndia and HK/PRD

2. Investments - invest in India- invest in HK/PRD

3. IT & Technology

4. Banking & Finance

Education

1. Promote higher educationexchange, eg student exchange

2. Research cooperation:- IT- Engineering- Medical- Architectural- Business- Liberal arts

Cultural

1. India-HK Festival

2. Young executive exchange

3. Media & entertainment

4. History

Jet Airways Mission – Jet Airways Mission – Passage to IndiaPassage to India

Jet Airways Mission: Passage to IndiaReady to Jet? Sign Up Now!

Pilgrim or Prince? Hop aboard Jet Airways Mission’s “Passage to India” to find out! Join us on a once-in-a-lifetime journey of discovery across inspiring India to unearth the mysteries, traditions, history, culture, myths and legends of this fascinating land! To find out more, please visit www.jetairwaysmission.com.

 Get, Set, JET.

10-Week Campaign

Week1-3Recruitment

1. Recruitment 1. Recruitment • 4 teams from Hong Kong & Shen

Zhen, each going to 4 different thematic route of India to outreach for friendship and discover India

• Participants are the young and energetic business executives & professionals

3 Simple Steps

1. Submit your Mission Declaration in any format to www.jetairwaysmission.com by 11.59 pm, 30 September 2008

2. Find out if you’re selected, and if you’ll be one of our eight exceptional explorers who will travel free through colorful India

3. Load up your back pack and embark on an adventure which will take you beyond the far reaches of the Indian subcontinent into the inner workings of your heart and soul.

Recruitment Drive onwww.jetairwaysmission.com

Full fledged advertising campaign Full fledged advertising campaign to support recruitmentto support recruitment

Jet Airways Jet Airways Mission – Mission – Passage to IndiaPassage to India

U Magazine – The #1 travel magazine in HK

Yahoo! HK - #1 search engine

AM730 – Free tabloid

Commercial Radio

SCMP.com

Week4-6Panel Interview

2. Interview2. Interview• Come before a panel for presentation

and interview

• Panelists include local celebrities, public figures, distinguished businessman, professors, rep from Indian Consul-General and Council of Hongkong Indian Association, etc.

• The teams are marked according to the creativity and content of the Mission Declaration.

Week7-8Mission Take-off

3. Mission Pledge Ceremony 3. Mission Pledge Ceremony

• The Final Four Teams will perform a pledge ceremony before take-off

• Panelists to attend + create media photo opportunity

Jet Airways Mission 2008Jet Airways Mission 2008

Mission Itineraries Mission Itineraries (suggested route)(suggested route)

Day 1 Fly to Mumbai

Day 2 Mumbai exploration

Day 3 Mumbai exploration +Travel to first city

Day 4 Exploration

Day 5 Exploration + Travel to second city

Day 6 Exploration

Day 7 Exploration

Day 8 Fly back to Mumbai

Day 9 Mission sharing

Day 10 Fly to Hong Kong

Week9-10Mission Sharing + Public Promotion

Mission Sharing + Public VoteMission Sharing + Public Vote• Teams dairy, photo and video will

collected after they go back to back HK

• Sharing and at Jet Airways Mission 2008 website & CR2 after they come back to HK.

• Summary highlights and special insert on U Magazine

• Games and quiz for public to enter

• Prize is Jet Airways round-trip and more

5. Mission Complete Media Gathering5. Mission Complete Media Gathering

• Post-Mission sharing session with media

• Focus on features, travel, educational beats

SummarySummary• 10-week campaign

that creates emotional, talk-of-the-town buzz!

• Generate public to understand India in a different perspectives

• Can be repeated every year

Jet Airways MissionJet Airways Mission4 proposed itineraries

Itinerary Transportation Accommodation

Day 1 HK―Mumbai―Delhi (by plane) Delhi, 1 night

Day 2-3 Delhi ― Jaipur (by plane) Jaipur, 2 nights

Day 4 Jaipur ― Jaisalmer (by train) Train/ Jaisalmer

Day 5-6 Jaisalmer Jaisalmer, 2 nights

Day 7 Jaisalmer― Delhi (by train) Train/ Delhi

Day 8 Delhi-Mumbai (by plane) Mumbai, 1night

Day 9 Mumbai for Sharing Mumbai, 1 night

Day 10 Mumbai― Fly to Hong Kong Flight

The magic of Rajasthan is unequalled in the world for its heritage, culture, safaris, sand dunes and lush green forests with its wildlife. Rajasthan is often expressed as huge open-air museum with relic so well preserved for the travelers and the curious of the day.

Theme 1: Romance of RajasthanTheme 1: Romance of Rajasthan

Named as one of the "ten paradises of the worldten paradises of the world" and "50 places of a lifetime" by the National Geographic Traveler magazine, Kerala is especially known for its ecotourism initiatives. Its unique culture and traditions, coupled with its varied demographics, has made Kerala one of the most popular tourist destinations in the world.

Theme 2: The Paradise of KeralaTheme 2: The Paradise of Kerala

Itinerary Transportation Accommodation

Day 1 HK― Mumbai (by plane) Mumbai, 1night

Day 2 Mumbai ― Delhi (by plane) Delhi, 1 night

Day 3-4 Delhi ―Cohin (by plane) Cohin, 2nights

Day 5-6 Cohin ―Thekkday (by private car) Thekkday, 2 nights

Day 7 Thekkday ―Cohin (by private car) ―Delhi (by plane)

Delhi,1 night

Day8 Delhi ― Mumbai (by plane) Mumbai, 1 night

Day 9 Mumbai for Sharing Mumbai, 1 night

Day 10 Mumbai―HK (by plane) Flight

Situated on the west bank of the River Ganga (Ganges), it is regarded as holy by Hindus, Buddhists and Jains, and one of the oldest continually inhabited cities in the world. The culture of Varanasi is closely associated with the River Ganges and the river's religious importance. The city has been a cultural and religious centre in northern India for several thousand years.

Theme 3: The Spirit of VaranasiTheme 3: The Spirit of Varanasi

Itinerary Transportation Accommodation

Day 1 HK―Mumbai (by plane) Mumbai, 1night

Day 2 Mumbai ―Delhi (by plane) Delhi, 1 night

Day 3-4 Delhi ―Khajuraho (by plane) Khajuraho,2 nights

Day 5 Khajuraho ― Gwalior (by train) Train/Gwalior

Day 6 Gwalior Gwalior , 2 days

Day 7 Gwalior― Khajuraho―Delhi (by plane) Delhi, 1 night

Day 8 Delhi ―Mumbai Mumbai, 1night

Day 9 Mumbai for Sharing Mumbai, 1 night

Day 10 Mumbai Fly to Hong Kong Flight

Flanked by the Great Indian Himalayas, the Karakoram and the Ladakh and the Zanskar ranges, Ladakhs is a high-altitude desert and one of the three geo-cultural regions of the state of Jammu and Kashmir. Leh makes a gateway to high-altitude lakes of Ladakh, the valley of Nubra and Lower Indus valley and other surrounding areas. Apart from these, the town of Leh makes an ideal base for adventure sports of trekking and river rafting.

Theme 4: Touch Leh’s NatureTheme 4: Touch Leh’s Nature

Itinerary Transportation Accommodation

Day 1 Hong Kong―Mumbai (by plane) Mumbai, 1night

Day 2 Mumbai ―Delhi (by plane) Delhi, 1 night

Day 3 Delhi―Leh (by plane) Leh, 1night

Day 4-6 Jeep Safari from Leh to Pangong Lake for 3 days

Leh, 3 nights

Day 7 Leh― Delhi (by plane) Delhi, 1night

Day 8 Delhi ―Mumbai (by plane) Mumbai, 1night

Day 9 Mumbai for Sharing Mumbai, 1 night

Day 10 Mumbai ―HK (by plane) Flight

Thank youThank you