Presentation For Indian Tourism Board V2

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  • 1. Jet Airways Mission Passage to India Presented by Madison Communications 3 Sep 2008

2. Bringing Us Together Much Closer More than 160 years of HK-Indian relationship Sons & daughters of 2 of the oldest civilizationsliving harmoniously in this city 3. Objectives:

  • Get adeeperunderstanding ofmodernIndia
  • Further strengthen Indian-HK / China friendship
    • Official channels
    • Unofficial channels

4. 3 Pillars Economic

  • Bilateral econ & trade between India and HK/PRD
  • Investments- invest in India - invest in HK/PRD
  • IT & Technology
  • Banking & Finance


  • Promote higher education exchange,eg studentexchange
  • Research cooperation: - IT - Engineering - Medical - Architectural - Business - Liberal arts


  • India-HK Festival
  • Young executive exchange
  • Media & entertainment
  • History

5. Jet Airways Mission Passage to India Jet Airways Mission: Passage to India Ready toJet ? Sign Up Now! Pilgrim or Prince? Hop aboardJet Airways Missions Passage to Indiato find out! Join us on a once-in-a-lifetime journey of discovery across inspiring India to unearth the mysteries, traditions, history, culture, myths and legends of this fascinating land! To find out more, please . Get, Set,JET. 6. 10-Week Campaign 7. Week 1-3 Recruitment 8. 1. Recruitment

  • 4 teams from Hong Kong & Shen Zhen, each going to 4 different thematic route of India to outreach for friendship and discover India
  • Participants are the young and energetic business executives& professionals


  • 3 Simple Steps
  • Submit your Mission Declaration in any format towww.jetairwaysmission.comby 11.59 pm, 30 September 2008
  • Find out if youre selected, and if youll be one of our eight exceptional explorers who will travel free through colorful India
  • Load up your back pack and embark on an adventure which will take you beyond the far reaches of the Indian subcontinent into the inner workings of your heart and soul.

Recruitment Drive on 10. Full fledged advertising campaign to support recruitment U Magazine The #1 travel magazine in HK Yahoo! HK - #1 search engine AM730 Free tabloid Commercial Radio Jet Airways Mission Passage to India 11. Week 4-6 Panel Interview 12. 2. Interview

  • Come before a panel for presentation and interview
  • Panelists include local celebrities, public figures, distinguished businessman, professors, rep from Indian Consul-General and Council of Hongkong Indian Association, etc.
  • The teams are marked according to the creativity and content of the Mission Declaration.

13. Week 7-8 Mission Take-off 14. 3. Mission Pledge Ceremony

  • The Final Four Teams will perform a pledge ceremony before take-off
  • Panelists to attend + create media photo opportunity

Jet Airways Mission 2008 15. Mission Itineraries(suggested route) Fly to Hong Kong Day 10 Mission sharing Day 9 Fly back to Mumbai Day 8 Exploration Day 7 Exploration Day 6 Exploration + Travel to second city Day 5 Exploration Day 4 Mumbai exploration +Travel to first city Day 3 Mumbai exploration Day 2 Fly to Mumbai Day 1 16. Week 9-10 Mission Sharing + Public Promotion 17. Mission Sharing + Public Vote

  • Teams dairy, photo and video will collected after they go back to back HK
  • Sharing and at Jet Airways Mission 2008 website & CR2 after they come back to HK.
  • Summary highlights and special insert on U Magazine
  • Games and quiz for public to enter
  • Prize is Jet Airways round-trip and more

18. 5. Mission Complete Media Gathering

  • Post-Mission sharing session with media
  • Focus on features, travel, educational beats

19. Summary

  • 10-week campaign that creates emotional,talk-of-the-town buzz!
  • Generate public to understand India in a different perspectives
  • Can be repeated every year

20. Jet Airways Mission 4 proposed itineraries 21. The magic of Rajasthanis unequalled in the world for its heritage, culture, safaris, sand dunes and lush green forests with its wildlife. Rajasthan is often expressed as huge open-air museum with relic so well preserved for the travelers and the curious of the day.Theme 1: Romance of Rajasthan Flight MumbaiFly to Hong Kong Day 10 Mumbai, 1 night Mumbai for SharingDay 9 Mumbai, 1night Delhi-Mumbai (by plane) Day 8 Train/ Delhi Jaisalmer Delhi (by train) Day 7 Jaisalmer, 2 nights Jaisalmer Day 5-6 Train/ Jaisalmer Jaipur Jaisalmer (by train) Day 4 Jaipur, 2 nights Delhi Jaipur (by plane) Day 2-3 Delhi, 1 nightHKMumbaiDelhi (by plane) Day 1 Accommodation Transportation Itinerary 22. Named as one of the " ten paradises of the world " and "50 places of a lifetime" by theNational Geographic Travelermagazine, Kerala is especially known for itsecotourisminitiatives. Its uniqueculture and traditions , coupled with its varieddemographics , has made Kerala one of the most popular tourist destinations in the world.Theme 2: The Paradise of Kerala Flight MumbaiHK (by plane) Day 10 Mumbai, 1 night Mumbai for SharingDay 9 Mumbai, 1 night Delhi Mumbai (by plane) Day8 Delhi,1 night Thekkday Cohin (by private car) Delhi (by plane) Day 7 Thekkday, 2 nights Cohin Thekkday (by private car) Day 5-6 Cohin, 2nights Delhi Cohin (by plane) Day 3-4 Delhi, 1 night Mumbai Delhi (by plane) Day 2 Mumbai, 1night HK Mumbai (by plane) Day 1 Accommodation Transportation Itinerary 23. Situated on the west bank of the RiverGanga(Ganges) , it is regarded as holy byHindus ,BuddhistsandJains , and one of theoldest continually inhabited cities in the world . The culture of Varanasi is closely associated with the River Ganges and the river's religious importance. The city has been a cultural and religious centre innorthern Indiafor several thousand years.Theme 3: The Spirit of Varanasi Flight Mumbai Fly to Hong Kong Day 10 Mumbai, 1 night Mumbai for SharingDay 9 Mumbai, 1night Delhi Mumbai Day 8 Delhi, 1 night Gwalior KhajurahoDelhi (by plane) Day 7 Gwalior , 2 days Gwalior Day 6 Train/Gwalior Khajuraho Gwalior (by train) Day 5 Khajuraho,2 nights Delhi Khajuraho (by plane) Day 3-4 Delhi, 1 night Mumbai Delhi (by plane) Day 2 Mumbai, 1night HKMumbai (by plane) Day 1 Accommodation Transportation Itinerary 24. Flanked by the Great Indian Himalayas, the Karakoram and the Ladakh and the Zanskar ranges, Ladakhs is a high-altitude desert and one of the three geo-cultural regions of the state of Jammu and Kashmir.Leh makes a gateway to high-altitude lakes of Ladakh , the valley of Nubra and Lower Indus valley and other surrounding areas. Apart from these, the town of Leh makes an ideal base for adventure sports of trekking and river rafting.Theme 4: Touch Lehs Nature Flight Mumbai HK (by plane) Day 10 Mumbai, 1 night Mumbai for SharingDay 9 Mumbai, 1night Delhi Mumbai(by plane) Day 8 Delhi, 1night Leh Delhi(by plane) Day 7 Leh, 3 nights Jeep Safari from Leh to Pangong Lake for 3 days Day 4-6 Leh, 1night DelhiLeh (by plane) Day 3 Delhi, 1 night Mumbai Delhi (by plane) Day 2 Mumbai, 1night Hong KongMumbai (by plane) Day 1 Accommodation Transportation Itinerary 25. Thank you