Question 3What kind of media institution might distribute your

media product and why?

Conglomerates

As my magazine is aimed at mainstreamers, I would like to have a major distributor such as Frontline. Also as it is a huge company

they would own many other companies ( synergy ) and they would have the advantage of a multi-platform consumption, for example

my magazine would have a website, radio station or even a television channel, all of this is Media 2.0 which is something my audience would be very familiar with and would be able to use.

This way I would be able to get a wider audience for my magazine.

I would also like Frontline to distribute my magazine as they would place the magazine in popular places for example supermarkets, this way my audience would be larger and

would easily be able to find my magazine. The advantage of this is that my magazine would be seen and bought more by

my niche audience, on the other hand I wouldn’t be able to do anything too overly different on my magazine as my audience

would want to buy it, and my distributor would not want to distribute it.

Examples of where I would like my magazine to be distributed