Presentation for Bricks and Water
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Transcript of Presentation for Bricks and Water
![Page 1: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/1.jpg)
![Page 2: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/2.jpg)
As a business owner, you wantto spend a dollar to make $2.
Advertisingis simple.
![Page 3: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/3.jpg)
There’s an old saying thatmost marketers use:
“ 50% of my marketing works,I just don’t know which 50%”
![Page 4: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/4.jpg)
They pull the trigger wearinga blindfold and just shoot
in every direction.It’s bound to hit someone right?
They play theShot-gun theory.
![Page 5: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/5.jpg)
We like to think ofourselves as Snipers.
We choose the people we communicate with, we find
their interests aiming, only to pull the trigger when it counts.
![Page 6: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/6.jpg)
Bricks & Water was named based on traditional businesses
needing Bricks and Water(A shop-front and overheads)to attract customers through
the front door.
![Page 7: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/7.jpg)
But where are all the eyeballs?
![Page 8: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/8.jpg)
They’re notwatching TV.
We choose the people we communicate with, we find
their interests aiming, only to pull the trigger when it counts.
![Page 9: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/9.jpg)
They have their eyes pointing down. Overseas, they are
starting to create street floor graphics so when people walk,
they don’t hit lamposts.
So wheremight they be?
![Page 10: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/10.jpg)
The heads are facing down.The eyeballs are consumed
by their phones.
![Page 11: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/11.jpg)
They’re absorbed in Facebook, Instagram, Reddit…
the list goes on
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Most business owners think this is weird, people taking selfies, throwing out dumb comments every hour. But
young people are addicted to this way of life. They live it.
People are using facebook instead of email.
What the heckis Instagram?
![Page 13: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/13.jpg)
These people are now 25, meaning they have life decisions
to make. They have to spend cash on adult stuff.
These people have a massive advantage over us oldies.
They grew up with technology, they live and breath it. Social media is only warming up and Facebook shares are shooting
through the roof.
![Page 14: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/14.jpg)
But guess what, the fastest growing market on facebook is
us oldies, we’re catching up.
![Page 15: Presentation for Bricks and Water](https://reader034.fdocuments.net/reader034/viewer/2022050916/58d0d3f91a28ab47238b5019/html5/thumbnails/15.jpg)
Advertise wherethe eyeballs are