Ads 2.0 IAB Annual Meeting February 22, 2010

Today’s Panel:

• @Seth Goldstein

Chairman at SocialMedia.com

•  Tim Kendall

Director, Monetization at Facebook

•  Jed Nachman VP Sales at Yelp

•  Anamitra Banerji

Product Management, Monetization at Twitter

2005: Web 1.0 - Web 2.0

–  as per Tim OReilly

2010: Ads 1.0 - Ads 2.0 Ads 1.0 Ads 2.0

fake --> real

pages --> people

statements --> questions

static images --> dynamic data

generic --> personalized

Google AdSense --> Facebook Connect

banners --> updates

keywords --> tweets

CTR --> virality

cookies --> identity

behavioral targeting --> explicitly opting-in

professional spots --> amateur videos

megabytes of multimedia --> 140 characters of txt

interrupt --> converse

detract --> add value

advertising --> content

Decimalization of Media

Tweets

Check-ins

Likes

Ratings

Decimalization of Advertising

Who (identity) What (status)

Where (geo)

With Whom (social)

Today’s Panel

About SocialMedia.com

SocialMedia.com powers a more personal, useful, and valuable type of advertising. Ours is the first solution to enable publishers like you to create and sell social ads.

Ads created from the ideas, interests, and opinions shared among communities and people online are better

What We Do

We Believe

Publishing Partners

Advertiser Campaigns

Where?

With Whom?

Real Ads

http://adserver01.socialmedia.com/fantasy-football.html