Finance and BusinessFinance and BusinessLa Libre Belgique

Last update : May 2012

The family La LibreThe family La Libre

Supplements

Magazines

Daily Digital

The quality paper of the Francophone

Belgian press

The first general daily for economics and

finance

La Libre Belgique in figuresLa Libre Belgique in figures

• 153,200 readers in the latest quarter• 773,000 total readers• 3.7 readers per issue• Paid-for distribution: 42,087 copies• Circulation : 54,425 copies• Readership: 49% male, 51% female

Source : CIM 10-11

La Libre Belgique in figuresLa Libre Belgique in figures• 51% of La Libre Belgique readers belong to

social classes 1 et 2 (34% to CS1)• 33% are aged 18 to 44, 42% are aged 25-54 • 55% have completed university or higher

studies (the highest percentage in the Francophone press)

• 14% are senior or middle managers• The most successful among professional

people, with a selectivity index of 217

Source : CIM 10-11

Reader profile of La Libre Belgique Reader profile of La Libre Belgique by regionby region

La Libre Belgique

National profileSource : CIM 10-11

Reader profile of La Libre Belgique Reader profile of La Libre Belgique by ageby age

La Libre Belgique

National profileSource : CIM 10-11

Reader profile of La Libre Belgique Reader profile of La Libre Belgique by social groupby social group

La Libre Belgique

National profileSource : CIM 10-11

Reader profile of La Libre Belgique Reader profile of La Libre Belgique by level of educationby level of education

La Libre Belgique

National profileSource : CIM 10-11

Economic and financial coverageEconomic and financial coverage

• Economy section: Every day from Tuesday to Saturday, 12 to 13 pages dedicated to the economy and investments:– News– Markets– Listings on Sicav and Branche 23* (paid-

for listing with logo)– Euronext Brussels-Paris-Amsterdam and

overseas exchanges (London, Frankfurt, New York…)

– Alternext and free market– Listings of warrants (on Saturdays, paid-

for listings with logo) * Listings are also available at

lalibre.be/sicav

Economic and financial coverageEconomic and financial coverage

• La Libre Business :

16-page supplement

– Every Saturday inside La Libre Belgique

– The weekly B2B for the economy and finance

– Profiles, interviews and features

about companies and the people who run them

• La Libre FinanceSecond section of La Libre Business

All the financial info you need: - Analysis of trends- The inside track on markets and

financial products- A real guide to investment and saving

Economic and financial coverageEconomic and financial coverage

Economic and financial coverageEconomic and financial coverage

• The financial magazines- 16- to 24-page quarterly magazines- Practical and educational- Put together by specialist journalists

• The SICAV awards24-page supplement

- Ranking of all funds listed in Belgium (Morningstar)

- 4 publications a year (March-May-September-November)

- 1 special supplement dedicated to the award-winners

- National coverage in conjunction with De Standaard

- PDF supplement at lalibre.be

Economic and financial coverageEconomic and financial coverage

•Our field of reference covers all businesses withmore than 10 workers

•Depending on the size of the business, the executivesand managers covered are: company head, heads of department, members of the board of directorsand their assistants or deputies

•Number of C&D readers in Belgium: 192,771

•44,600 C&Ds read La Libre - 23% of the populationas a whole and more than 49% of the Francophonepopulation

Study of executives & managersStudy of executives & managers

Source : Study of Executive & Manager2012

• Profile of the executive readership of La Libre:

- 72% men, 28% women- 41% aged 25-44, 53% aged 45-64- 94% have a university or college degree (S++)- 75% have a university degree- 73% earn over 2,500 Euros/month net (22% earn over 5,000

Euros/month net)- 58% save between 10% and 25% of their salary

Source : Study of Executive & Manager2012

Study of executives & managersStudy of executives & managers

Profile of executives’ investments (%)

Study of executives & managersStudy of executives & managers

Source : Study of Executive & Manager2012

Selectivity of La Libre vs L’Echo

Study of executives & managersStudy of executives & managers

Source : Study of Executive & Manager2012

6 % of the french-speaking C&Ds earn over 5,000€ /month net22 % of the C&Ds readers of La Libre earn over 5,000€ /month net

Lalibre.beLalibre.be

www.lalibre.be

• 85,515 unique users per day• 1,557,573 unique users per month•12,612,782 page views per month

The last word in high-quality economic information

Extensive coverage of the economy every day

The last word in high-quality economic information*

Source : Metriweb April 2012

Growth of the readershipGrowth of the readership

Source : Metriweb October 2012 - April 2012

Profile of Lalibre.be by genderProfile of Lalibre.be by gender

Net Monthly Contact

(000) %Coverage on Universe*

12+Gender 459.1 4.9

Men 266.9 58.1 5.9Women 192.1 41.9 4

Source : Metriprofil Q1 – Q3 September 2011

Profile of Lalibre.be by ageProfile of Lalibre.be by age

Net Monthly Contact

(000) % Coverage on Universe 12+

Age 459.1

12-34 years 188.2 41 5

35-54 years 183.9 40.1 7

55+ 87 18.9 6.4

Source : Metriprofil Q1 – Q3 September 2011

Net Monthly Contact

(000) % Coverage on Universe 12+

Education 459.1

Primary + Lower Sec. 61.8 13.5 1.9

Higher Sec. 98.8 21.5 3.5

College and Univ. 295 64.2 9.3

Profile of Lalibre.be by level of educationProfile of Lalibre.be by level of education

Source : Metriweb Septembre 2011

Profile of Lalibre.be by social groupProfile of Lalibre.be by social groupNet Monthly Contact

(000) % Coverage on Universe 12+

Social Groups 459.1

1-2 260.5 56.8 9

3-4 92 20 4.7

5-6 62.9 13.7 3.2

7-8 43.7 9.5 1.8

Source : Metriprofil Q1 – Q3 September 2011

Examples : makeover of the websiteExamples : makeover of the website

Lalibre.be: LeaderboardLalibre.be: Leaderboard

Lalibre.be: IMU/Rectangle*Lalibre.be: IMU/Rectangle*

Information on the SICAVsInformation on the SICAVs

Example 1: Sponsored MicrositeExample 1: Sponsored Microsite

Daily publication of an article in La Libre Belgique and on a specially created microsite

House ad on the website to drive traffic to the microsite

Example 2: Business Info Dossier (Print & Web)Example 2: Business Info Dossier (Print & Web)

Example 3: Case Story: Business VideoExample 3: Case Story: Business Video

Example 4: Pension advertorialExample 4: Pension advertorial

The dailies are multiplying their information distribution channels: supplements, magazines, websites, mobile and tablets. All these new ways of publishing information have substantially changed the size and profile of the readership of different titles.La Libre Belgique has contributed to a large study in order to better understand these new audiences across these different channels. We have called this study the « National Newspublishers Survey » or, more simply, « N.N.S. ».

La Libre Belgique – the brandLa Libre Belgique – the brand

393 155 491

20%

12%68%

exclusive siteduplicantexclusive newspaper

125125INDEX

La Libre Belgique + Lalibre.be – the brandLa Libre Belgique + Lalibre.be – the brand

ContactContact

Patricia HUPINSales Manager Finance

+32 2 211 31 54 patricia.hupin@rgp.be

RGP is the advertising agency for

Groupe Multimédia IPM S.A.

Rue des Francs, 79

B-1040 Bruxelles