Presentation Fashionable QR codes
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Transcript of Presentation Fashionable QR codes
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FASHIONABLE QR CODES
THE UP AND COMING FASHION TOOL
Manou Driessen & Sophie PrinsEuropean Fashion Business SchoolTMO| DetexColloqium
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Introduction
Do not turn off your smart phones!
Questions after presentation
± 20-30 minutes
FASHIONABLE QR CODES
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Main Question
How can the QR code add more value to the fashion industry?
FASHIONABLE QR CODES
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The development of the QR code
Two dimensional barcode (1994)
Scanned by mobile phones
Quick Response; all kinds of content by high speed!
Common use in Japan
Increasingly popular worldwide
FASHIONABLE QR CODES
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QR code vs. Barcode
• Need for more capacity
• 2 Dimensional
• 360° degrees scanning
• 7089 digits in stead of 20-30 digits
• More content opportunities
FASHIONABLE QR CODES
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Generating a QR code
• Special generator• Content can not be changed!
FASHIONABLE QR CODES
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Professional QR codes
FASHIONABLE QR CODES
•Special QR codes with content which can be changed
•Professional companies which have the know how
•Provide mobile websites and services
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Structure and creations
FASHIONABLE QR CODES
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WATCH THIS..The currently use of the QR code
FASHIONABLE QR CODES
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SWOT Analysis of the QR code
FASHIONABLE QR CODES
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The QR code as fashion tool
Possible short term ‘ applications’ for the fashion industry
FASHIONABLE QR CODES
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Product and brand information• Implemented QR code in garments
• Information about material, treatment etc.
• Corporate social responsibility
• Opportunity for social responsible thinking brands
FASHIONABLE QR CODES
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3 Step style advice
FASHIONABLE QR CODES
Step 1
Step 2
Step 3
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QR code scanners•Protection for the designer
•Always able to scan the item
•Self scan service
FASHIONABLE QR CODES
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Fashion on television #1 series• Teletext; fashion item
• Each characters has its own QR code
• Forwarded to the website with fashion items
FASHIONABLE QR CODES
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Fashion of television #2 Shows• QR code on screen
• Immediately forwarded to the website with fashion items
FASHIONABLE QR CODES
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Fashion on television #3 DVD• DVD-menu with fashion item
• Each character has its own QR code
•Forwarded to the website with fashion items
FASHIONABLE QR CODES
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Quick Response on trade fairs
Inspiration
QR codes on stands
QR code scanners for every visitor
Connecting QR codes to GPS system
FASHIONABLE QR CODES
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Quick Response on business cards• Introduction movie
• Tour through the company or department
• Manufacturers
• Seminars
FASHIONABLE QR CODES
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Social software meets fashion• Social function
• Directly fowarded to the person’s social network
• Seminars
FASHIONABLE QR CODES
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QR code and Layar
• Program next to the QR code
• Will give information about your environment
• Just like a GPS- system
FASHIONABLE QR CODES
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The PM code
Paper Memory code
High capacity due to color use
Licensed by Microsoft©
FASHIONABLE QR CODES
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QR Code, the new fashion tool?!
Many possibilities
High speed
Easy to use
Environmentally friendly
Conclusion; The QR code sure adds more value to the fashion industry!
FASHIONABLE QR CODES
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The EndQuestions?
FASHIONABLE QR CODES
SCAN ME