talks!

Successful Event Promotion with Social MediaJune 3, 2010

Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392

Sponsored by

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

You are being recorded…

• Streaming into Second Life• This seminar will be available on the

TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Virtual Community Forum:– http://bit.ly/dBmrLl

• Twitter hashtags: #techsoup

talks!

Successful Event Promotion with Social Media

Sponsored by

Presenters: Janet Fouts & Avi Kaplan

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Today’s Speakers

Avi Kaplan

Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Chris Peters & Stephanie Parker, TechSoup

Janet Fouts

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Agenda

• Getting started• Local and national event sites• Social media sites• Sample event• Create and maintain a social

network • After the event • Continued engagement

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Getting Started

• Event dashboard• Team info• Content• Identify target sites• Communicate with your networks

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Event Dashboard

• Press releases• Images/videos• Messaging• Links for

information• Contacts list

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Your Team

• Staff• Volunteers• Membership• Social media connections

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Content

• Messaging and quotes• Images/ video• Related information• Box.net or

4shared.com

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Event Posting Sites

• Eventbrite.com• Upcoming.yahoo.com• Yelp Events• Eventful.com• Local.com• Zvents.com

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Using Social Media

• Find and Enable Supporters• Promote and build anticipation• Enhance your event and connect

participants• Capture the experience• Reflect and Thank

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Example Event: TweetsGiving

A global celebration that aims to change the world through the power of gratitude.

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Grow Your Networks

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Follow Up: Deepen the Engagement• Publicly thank, celebrate

and report• Publish captured media

to re-share the experience.

• Invite feedback• Follow up individually

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Contact Us

Janet FoutsJanet@JanetFouts.comJanetFouts.comTwitter: @jfouts408.216.7423

Avi Kaplanavi@ozenmedia.comMeshugAvi.comTwitter: @MeshugAvi

talks!

Questions?

Submit your questions using the chat box.

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Continue the Discussion…

• Additional questions can be answered by posting in the Virtual Community Forum:– http://bit.ly/dBmrLl

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Upcoming Webinars

• Get Started with TechSoup's Product Donation Program – Thursday, June 10, 11 a.m. Pacific time

• Flip-in' Out @ the Library – Thursday, June 17, 11 a.m. Pacific time

Successful Event Promotion with Social MediaConference Call: 866-740-1260 Access Code: 6339392

Thank you to our Webinar Sponsor!

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.

For more information: pages.readytalk.com/techsoup.html

talks!

Thank you! Please complete the post event survey!

Kami Griffiths, kami@techsoup.org, 415-633-9392