Europeana)Crea+ve)Bringing)Cultural)Heritage)Ins+tu+ons)and))

Crea+ve)Industries)Together)@eCrea+veEU)

Conseil)Régional)de)Lorraine,)13)novembre)2014)

Metz)

What is Europeana Creative?

!   A collaboration of museums, libraries, archives and creative industry companies and hubs to showcase the potential for the creative re-use of digital cultural heritage content

!   CIP ICT PSP Best Practice Network !   February 1, 2013 – July 31, 2015 (30 months) !   25 partners from 14 countries !   € 5.3 million budget (80% co-funded by the EU) !   Coordinated by the Austrian National Library

Europeana Creative in a Nutshell

!   Europeana Foundation & content-providing cultural heritage institutions (museums, libraries, archives)

!   Creative hubs and associations !   Living labs in four countries !   Technical and multimedia experts !   Business planning specialists

Europeana Creative Partners

What we want and what we do

!   Europeana Creative inspires and encourages creative industries to re-use digital objects from Europe’s cultural heritage institutions.

!   Europeana Creative facilitates collaborations between cultural heritage institutions and creative industries stakeholders.

Creative Re-use of Europe’s Digital Cultural Heritage

Why?

Breaking down barriers for creative industries to experiment with digital cultural heritage content from Europe’s museums, libraries and archives and enabling cross-sector collaboration for mutual benefit.

How?

#1 Europeana Labs & Living Labs

http://labs.europeana.eu !   Online platform to experiment with digital cultural heritage

content !   Access to re-usable images, videos, audio and text files,

APIs, technical tools and services, case studies

Europeana Open Laboratory Network !   Network of living labs and co-creation spaces

#2 Technical Infrastructure, Services & Tools

!   Central architecture and back-end services (i.e., semantic web platform, content-retrieval system)

!   Services and tools (i.e., pattern detection, geographic mapping, curation tool, user-generated content services)

!   APIs (i.e., extended Europeana search API)

#3 Legal Framework & Business Models

Extended Europeana Licensing Framework (Content Re-use Framework) !   Allow re-use of digital content, enable content providers

to define conditions for re-use !   Specifications for the Content Layer defined in July 2013 !   Developed with Europeana Cloud

Business Models !   for project-funded services and Europeana Labs !   for developers and creative entrepreneurs

to support new products and services

#4 Pilot Apps & Services

#5 Open Innovation Challenges

#5 Open Innovation Challenges

!   Challenge events for 5 themes (2014/2015) !   Developers and creative entrepreneurs submit concepts

and business ideas for apps and games !   Best participants pitch their prototype at a Challenge event !   5 innovative apps or games are chosen (1 per theme) !   Incubation support pack for the winners !   First calls for ideas (natural history and education):

February – April 2014, first event April 29 in Brussels !   Second call (tourism and social media): summer 2014,

place for challenge not defined yet

Co-Creation Workshops & Business Model Workshops

Social Networks Co-Creation Workshop & Business Model Workshop, Nov. 2013 Tourism Co-Creation Workshop, Nov. 2013

Nat. History Education Pilot Prototypes

Museum Game (left) and Memory Card Game (right)

History Education Pilot Prototype

History education eLearning tools for Historiana website: Search and Select Tool (left) and Analysis of Visual Sources Tool (right)

@VanGoYourself)

Tired&of&just&looking&at&pain3ngs?&

Recreate&pain3ngs&&with&your&friends&…&

Recreate artworks with your friends for Museums at Night

Learn more

Positive feedback…

•  Tourism: great service because it provides a “good time” to the visitor = will remember positively the destination •  Tourism: easy to integrate in existing marketing schemes •  Museums: great service because it provides a surprisingly deep way to engage with art •  Museums: reaches out to new audiences! •  User/visitor: we love it, because it is fun!

Design Pilot

hHp://europeana.eu/'

Design Pilot in the DoW

•  “connects'the'cultural'heritage'offered'by'Europeana'to'open'design'communi<es'of'craD'and'media'designers'who'wish'to'use'cultural'heritage'objects'as'sources'for'new,'deriva<ve'designs,'such'as'embroidery,'tex<le'paHerns,'3D'printed'objects,'media'art,'etc.,'and'are'also'interested'in'sharing'their'designs'back'to'the'community'in'reusable'forms”.''

•  “Develops'a'new'advanced'search'mechanism'to'support'various'types'of'visual'search'among'its'visual'contents'(e.g.'color,'shape,'etc.)”'

Our aims in Europeana Creative

•  S"mulate'innova<ve'reVuse'of'cultural'heritage'made'accessible'via'Europeana.''

•  Bring.digital.culture.into.life.in'a'form'of'new'designs'and'art'ar<facts.''

•  Connect'the'cultural'heritage'offered'by'Europeana'to'art.and.design.communi"es.'

•  Build'on'the'contemporary'doVitVyourself'(DIY)'and'maker’s'culture,'and'create'examples.and.experiments.to's<mulate'new'appropria<ons'and'innova<ons'

•  Deploy'prac<ceVorientated'and'par"cipatory.approach,'and'organizes'workshops'and'handsVonVsessions''

The Design Pilot has four main strands of activities: "   1. Design prototype that offers an online tool to search and

explore content in Europeana through colours, patterns and forms instead of more traditional text based search provided by the current Europeana portal.

"   2. Design experiments and examples that aim to stimulate and inspire professional designers, artists and practitioners – and creative industries in general – to creatively re-use of Europeana content.

The Design Pilot has four main strands of activities: "   3. Facilitation of digital fabrication and hands on workshops

under the theme “Redesign your culture” where practitioners and designers can explore the open digital cultural heritage accessible via Europeana, and create together new designs and artefacts.

"   4. Organizing an Open Culture event and exhibition that is organized in collaboration with The National Gallery of Denmark (SMK).

Co9crea"on.workshop.

Introduction to the Design Pilot Prototype Culture Cam

Starting point:

How to access and reuse Europeana content in a fun an playful way?

Culture Cam – twofold concept:

a.  A digital similarity search tool b.  An interactive installation

The Culture Cam tool

Idea! How to create a design tool for intuitive use? A tool different from other word search based tools? A tool that makes it easy and intuitive for designers and artists to browse and explore the Europeana archive?

Concept!

Development of a word search free tool based on your webcam.

Benefits/aims of Culture Cam tool: "   Simple and easy to use "   Tactile and intuitive "   Word search free "   Playful by the use of webcam "   Easy acces to Europeana archive "   inspirational “unexpected” search results "   invites to look closer into Europeana content

Culture Cam: [demo, optimized to Firefox only]

spildaftid.dk/designpilot/culturecam_beta [future URL: culturecam.eu]

Mobile version: [work in progress demo]

http://188.120.69.78/sat/ccmobile

The Culture Cam installation

Idea!

Could we somehow bring Culture Cam to the people? Remove Europeana from the digital platform into a tactile, emotional and immersive space?

Concept!

Development of an interactive installation – an exhibition version of the Culture Cam tool – inviting people to browse and explore Europeana content in a spatial, experience-based way

Benefits/aim of the Culture Cam installation: "   meets the user with an experience-based (fun,

fascinating, intriguing) version of the Europeana archive

"   demonstrates how to reuse and work creatively with european cultural heritage

"   creates attention to and promotes Culture Cam, the digital tool

"   promotes in overall Europeana in an unusual way

Future work

DESIGN CHALLENGE

We'challenge'crea<ve'minds'and'makers'to'rethink'and'redesign'our'common'culture,'and'produce'innova<ve'and'novel'interpreta<ons'that'make'use'of'digital'cultural'content'and'data'accessible'through'the'Europeana'plamorm'(europeana.eu)'and'Europeana'Labs.'''More'informa<on:'hHp://ecrea<vechallenges2014.istart.org/'

How? Who? When? (FAQ)

Deadline: 15th January, 2015 at 20h00 CET Who: The Europeana Creative Design Challenge is open to any private, public or non-profit organisation within the EU or EFTA. For a successful application you need to be a legal person registered in one of the 28 EU member states or EFTA member states. Your application must be written and submitted in English. How: Register and submit on the iStart Platform: http://ecreativedesign2015.istart.org/

I

A wide range of works for the Challenge, and appreciate contemporary and creative approaches to the digital cultural heritage materials, including but not limited to results of digital fabrication, media art, design objects, web/mobile applications and services, but also:

•  Make a fabric print using pictures from a museum •  Create an installation using audiovisual media from archives •  Program a piece that generates algorithmic music from old

sound recordings •  3D print contemporary designs based on old objects •  Design an app that remixes old paintings

What should I create?

Where can I find the content?

Please keep in mind that the submitted works must re-use materials that are sourced through Europeana. Please also check the license of the content, making sure that re-use for your project context is allowed.

Important note:

 Business Support  Technical Support  Marketing and Promotion  Access to Finance  Additional Specialized Topics

... Ah, yeah... The PRICE!

Good luck!

www.europeanacreative.eu

@eCreativeEU

EuropeanaCreative@onb.ac.at

Thank)you)frank.thinnes@culture.lu)

@FrankThinnes)

MERCI!&

Frank&Thinnes&

frank.thinnes@culture.lu&

@frankthinnes&