The world of AppsErim Taylanlar

CEO, Ncell

The App World in numbers

102,062,000,000

Number of worldwide app

downloads

9,900,000,000

Number of paid app

downloads

$34,990,000,000

Worldwide mobile app

revenue

What´s all the fuss about? Let´s have a look at UK app industry forecast (million GBP)

Breaking down the revenue streams

How do we interact with our apps?Average number of app launches and average session length for a month

Major challenges for the Nepalese App Industry• Low Smartphone penetration – smaller addressable market• Lack of local app development and difficulties to upload on Play

Store and App Store• Lack of payment opportunities limits revenue possibilities but

also general app purchases

• Telco´s to invest in increasing the 3G population coverage thereby facilitating increase in Smartphones

• Enabling app purchase through mobile balance as in other similar markets e.g. Pakistan

• Facilitating the local talents to invest their time and talent on app development

What can the industry do to create better environment?

Is the app industry worth the time and effort?

Estimated revenue generated by apps in 2017…

$34,990,000,000

Why mobile apps for business?• Creates Unprecedented Efficiency• Fosters Instant Connections• Allows Personalized Messages and

Rewards• Showcases Modernity• Expands Public Presence• Eliminates Uninterested Audiences

Popular business apps• Mobile Office

– access, view and edit your Microsoft Word, Microsoft Excel, and Microsoft PowerPoint documents while on-the-go

• Meeting mapper & Meeting mapper fierce– “maps” the information needed for successful meetings. – Tacks the role and the opinion of every participant, creates

action items and automatically schedule follow up actions.

• Square Register– Enables users to manage a business from anywhere by accepting

credit cards using a free card reader and free point of sale tools

Business apps• TripIt

– makes it easier to organize and share travel itineraries

• Evernote– allows users to store notes, photos, to-do lists, ideas and

voice reminders.

• OpenTable – makes it possible to book a table at over 20,000

restaurants in the U.S. and Canada

2015: How apps will change?• App will get more and more targeted• App will get more disposable• App will be used more for marketing• App will get more plentiful in B2E• App communication will be more

frequent

Apps that can attract corporate

• Apps on products, services, service outlets, prices etc• Apps related to people (HR)• Apps related to process• Apps easing task management• Apps easing planning• Apps facilitating investment• Apps supporting marketing• Apps helping B2E business• Apps facilitating business networking

What could work in Nepal?• A retail mobile app

– Updating inventory – Prices can be checked instantly– Payment and transaction tracking

• Customer service app– Branches/distributors network– Services & products profile– Prices– Comments and feedback

• HR tracking– Pool of HR, skills available in the market– Match with the firm’s requirement and acquire

• Service providers/vendors– For outsourcing tasks