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Communicating Health Policy Evidence to the Media: EvidenceNetwork.ca

Manitoba Centre for Health Policy

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What is EvidenceNetwork.ca?

EvidenceNetwork.ca is a non-partisan, web-based project funded by the Canadian Institutes of Health Research and the Manitoba Health Research Council to make the latest evidence on controversial health policy issues available to the media.

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What do we do?

EvidenceNetwork.ca links health policy experts with the media (Op-Eds) and with journalists providing access to credible, evidence-based information.

70 experts

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How do we do it?

• Recruit experts in health policy for each topic• Setting up an International Panel to provide

comparative perspective• Advice from Independent Media Advisory

Board• Participate in Conferences, Webinars, Fulbright

tour to promote and discuss EN.ca

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Maintain Neutral Evidence-Based Position

This project is about  getting the evidence right – if there is anything we are missing – let us know.  If we have anything wrong let us know and provide the evidence demonstrating this.  We expect people will sometimes interpret the evidence differently. That is ok, but we do want to make sure we have the evidence right.

success

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Mark Stabile’s recent OpEd has been shared 8000 times on Facebook (a viewership reach of more than 2.7 million people)!

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2011 2012 20130

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200

300

400

500

600

700

12 29 3660

154 16929

86

170

70

151

212

Media Category DMedia Category CMedia Category BMedia Category A

420

587

Media Category A = Globe and Mail, National Post, Toronto Star, La Presse, Le Devoir;Media Category B = Calgary Herald, Calgary Sun, Halifax Chronicle Herald, Hill Times, Huffington Post Canada, iPolitics, Le Huffington Post Quebec, Le Soleil, Montreal Gazette, Ottawa Citizen, Ottawa Sun, Vancouver Sun, Winnipeg Free Press, Winnipeg Sun;Media Category C = Charlottetown Guardian, Edmonton Journal, Guelph Mercury, Hamilton Spectator, Kingston Whig Standard, Le Droit, Regina Leader Post, Medical Post, New Brunswick Telegraph Journal, Moncton Times-Transcript, Ottawa Life, Saskatoon Star Phoenix, St. John’s Times and Telegram, Sudbury Star, Toronto Sun, Vancouver Province, Victoria Times Colonist, Waterloo Region Record, Windsor Star;Media Category D = Any other media not listed above.

Count of OpEds by Where Published

171

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Our new eBook page (posted on EvidenceNetwork.ca) has been shared 257 times on Facebook, 231 times on Twitter, 51 times on LinkedIn and 3

times on Pinterest (a viewership reach of 136,000 people*) within the first week of posting

on the website

*Average number of Facebook users; Average number of Twitter users

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THE LATEST RESEARCH SHOWS THAT WE REALLY SHOULD DO SOMETHING

WITH ALL THIS RESEARCH

OpEds and KT in Funded Research

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What Else is Out there?

• Science Media Centres (UK, Australia,Canada)

• Dartmouth Medicine in Media• Media Doctor (Australia, Canada)• Health News Review (US)

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Visit us at: www.evidencenetwork.ca/

http://www.linkedin.com/company/evidencenetwork-ca

http://www.youtube.com/user/EvidenceNetwork

https://www.facebook.com/EvidenceNetwork.ca

https://twitter.com/EvidenceNetwork

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