CENDOO BUTLER V 20.06.10 I english

INTERNET EVOLUTION

Evolutionary steps of the Internet

Web1.0 Web2.0 Web3.0

Participatory Web

Sharing collaboration

Facebook Youtube Twitter

Semantic Web

Intelligent Internet: Machines

understand and act upon information

Starter Web

„Are you online?“

AOL, Ebay static websites

1990 - 2000 2000 - 2010 2010 - 2020

INTERNET TODAY

New challenges arise with Web 2.0

Web 2.0 and its web application facilitate interactive information sharing, interoperability and collaboration:

  Everyone is participating.   Anyone can contribute content.   Internet use sky rocketed.   Internet excites people, hypes emerge.

BUT: New challenges arise with Web 2.0:

  Information overload

  Quantity instead of quality

  Lack of evaluation mechanisms

  Lack of intelligence

  How do we know in the net, what is

relevant or important?

INTERNET TODAY

Constantly growing traffic

Which information is relevant? The infographic of only one service, Twitter, illustrates the exploding traffic

Source: mashable.com

EXPERT OPINION

Jeff Jarvis (bestselling author) „ What would Google do?“

„Thechallengeisto/indtherelevantcontent.

Inaworldofinformationoverloadvaluecreationwillshiftto/indingand/ilteringcontentand/ittingitintoacontext.“

EXPERT OPINION

Prof. Dr. Peter Kruse Psychologist, Internet futurologist

„HundredsofthousandsparticipateintheInternet.Therearisesthequestion,whatisimportantofallthatispublishedonthenet.Whatcontentisworthtobenoticed?

AnInternetofquantitywithoutappraisalorevaluationchokesonitself.“

THE SOLUTION

The solution: WEB 3.0 Semantic Web

  intelligent   autonomous   semantic

Se man tics Study of meaning, the study of interpretations of signs or symbols

OLD TECHNOLOGY

Computer technology today:

Computer chips consist of millions of transistors. Each transistor is a switch with only two positions:

On and Off (0/1)

Each function in the computer today, every program, each letter is defined by the binary code consisting of Zero and One.

It is a static system. The computer can only handle what was pre-programmed.

HUMANS THINK DIFFERENTLY

The human brain is radically different.

When we recall an information, we have several alternative associative routes to retrieve the memory. The access of a memory is an association.

A memory is always the linking or association of:

patterns emotions

given facts

notions images

NEW TECHNOLOGY

Semantics means the meaning of information

Book

Person

Song

Article

refers to

writes

When the words are set in context or in relation, like a human brain does, suddenly the words mean something and conveys different messages.

Book Song

Person Article

The words alone don‘t convey any

special meaning, the signification is not

visibile.

NEW TECHNOLOGY

Intelligent and novel computer technology:

The coming chips developed by ai-one consist of elektronic cells, which can each have ca. 2‘000 states.

And like in the brain, each cell can spontaneously connect to each other and form dynamic networks, to perform tasks or learn new things.

The new semantic technology is a biologically inspired intelligence.

The special feature of the chip: It organises autonomously the data and finds answers to question which even have not be asked.

CHANGE OF PARADIGMA

Present system

A user uploads an image of Barack Obama in the

Internet. Google only finds this image, if the

user has tagged the image with eg „Obama“.

Google only recognizes the image by its text tag.

New semantic system A user uploads an image of Barack Obama in the Internet. The new system recognizes the „Obama“ image by the optical pattern. In the same way the other Obama images can be recognized and categorized, even when these are not tagged with „Obama“.

obama.jpg

It is about pattern recognition.

CHANGE OF PARADIGMA

Biologically inspired intelligence (BII)

Analytical thinking, language, science and mathematics

Holistic thinking, intuition, creativity and music,

Biologically Inspired Intelligence combines creativity and logic like a human brain.

Creativity Logic

SEMANTIC SYSTEM

– a strong partner

Manfred Hoffleisch Head of R&D ai-one AG

Father of the new algorithm for the semantic CENDOO Butler

Science and university partners:

AWARD

– a strong partner

Red Herring awarded the Swiss high tech company ai-one AG on January 18, 2010 with the prestigious Global 100 award

as one of the Top 100 tech-startups in the world.  The award of the global media company Red Herring lists the year's most promising private technology ventures from around the world. In professional circles the award is considered as the ultimate prize for innovative technology and is thus highly coveted.

SEMANTIC SYSTEM

ai-one AG (former Semantic System AG) - a strong partner

TECHNOLOGY

1) Police Forensics, matching of shoe sole tracks. The system also detects patterns in rotated, scaled or distorted images.

2) Intelligent Dialogue Robot Humans can communicate with the Intelligent Dialogue Robot in natural language. The robot is also used as "flight simulator" to train agents and trainers in call centers.

PROVEN TECHNOLOGY IN USE

TECHNOLOGY

3) Signature Analysis and Matching This system uses two types of data: the printed image while signing and the dynamics of handwriting. Other methods of identification are fingerprint and face recognition.

4) Skin Analysis The device scans a skin patches, determines the type of skin and provides the doctor with a decision basis for further treatment. This profile is compared with existing cosmetic products and an optimal therapy is recommended. Radiology / skin cancer determination

PROVEN TECHNOLOGY IN USE

TECHNOLOGY

Further applications and partners:

CENDOO BUTLER

CENDOO develops an unique, intelligent

Butler for the Internet which is based upon the technology of ai-one.

The Butler is a automatic service – he does jobs on my behalf, jobs which otherwise can only be done by a human.

The Butler learns to do what I „wish“ him to do, getting smarter with each use. The Butler knows my interests and preferences and becomes my virtual twin.

The Butler knows, what I mean.

CENDOO BUTLER

Hitherto:

Me

Today we spend uncountable hours in the Internet daily just to search for relevant information or to do a task!

CENDOO BUTLER

2010: Me

MyButler

Now however, we give our personal Butler the instruction, and he retrieves the requested information, does jobs on my behalf - which otherwise I need do myself. He takes care of my various profiles in social networks and keeps me up to date according to my settings.

CENDOO BUTLER

Individual life and communication spheres:

experiences knowledge data / info data bases

friends / relatives

known Web sources

emails, text, info

by third parties

trusted data bases

Internet radio / TV periodicals books libraries

secret

trusted open

We each have various needs in communication. But how can we communicate today in a secret, trusted or open way in the Internet, and furthermore in the right way (secret, trusted or open) in the different conditions?

CENDOO BUTLER

The Butler knows my different data gateways:

Private: My data > trusted sources

Trusted: Data of friends > qualified sources

Public: Public accessible data > not classified sources

Orders instructions questions

Results completed jobs recommendations

CENDOO BUTLER

The Butler ensures privacy and security

Anonymous or open dialog depending on settings or on the instruction

CENDOO BUTLER

Example 1: I want to fly from Zurich to San Diego to join a conference.

I give my butler the order to organize the flight to San Diego, a car and a hotel based on the date of the conference.

-  Search for best available flight in accordance with my profile settings - Search for rental car available 30 min after departure - Search for hotel in accordance with my profile settings - Compare recommondations and experiences on the internet

My butler recommends 3 available solutions with flight details, car and hotel suggestions based on my profile settings and experiences.

CENDOO BUTLER

I am in Tokio (Japan) and i have terrible headache.

I give my butler the order to find something to relieve my headache.

- Butler recognises place by GPS - Search for local available medicine - Compare recommondations and experiences on the internet - Route to next pharmacy

My butler delivers a local available medicine to relieve my headache. The butler routes me to the next pharmacy and shows me the name and price of the medicine in japanese.

Example 2:

CENDOO BUTLER

The Butler is unique in 4 ways:

1.  The Butler completes tasks on my behalf including multi-stage workflows.

2. The Butler solves the trust and privacy problem by selectively communicating anonymously.

3.  The Butler delivers results, which normal search engines can not.

5.  The Butler takes care of all my various profiles in social networks and Internet pages.

The Butler changes how we communicate in the Internet, it simplifies communication and makes it more intelligent and more secure.

PROTOTYPE AND APPS

In the following 2-3 months CENDOO develops several Butler apps which will be published as iPhone and iPad apps.

Market situation iPhone/iPad 2010: Currently ca. 225‘000 Apps are running on more than 100 M iPhones, iPod touch und iPads. Hitherto more than 5 B Apps were downloaded.

Butler

Next steps:

SEMTECH SAN FRANCISCO

For the first time the technology of the CENDOO Butler will be presented at the SEMTECH 2010 in San Francisco.

CENDOO and ai-one are developing an intelligent butler service for the Internet which is based upon the pioneering semantic technology ai-one.

PROSPECT

PROJECT STATUS

The first prototype will be available in summer 2010, demonstrating the semantics. We expect a licensable Information-Butler to be ready to market in the second halve of 2010.

CENDOO currently also develops first Butler apps as iPhone and iPad apps.

CENDOO AG Gehrenstrasse 3

8810 Horgen Switzerland

T: +41 43 501 30 45 F: +41 43 501 30 46 E: info@cendoo.com

W: www.cendoo.com

CONTACT