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Transcript of Presentation cck karma_far_final
Florida REALTORS®
A Day About MEAugust 25, 2011
Creating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career KarmaCreating Career Karma
KarmaCreating Career
Life happens when things intersect. It’s how wars are fought.
It’s how babies are made. It’s how people connect with the
world – and brands – around them.
Some believe the bond between people and brands is over
hyped. Others believe it runs deep. The one truth we know for
sure is the more we connect, the more loyal we become.Jim Thompson, The Brand Channel
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About Connections
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Why brand me?
1. Sets you apart
2. Establishes you as an expert
3. Makes you known as a resource
4. Helps you gain professional stature
5. Associates you with quality classes and people
6. Helps you attract quality prospects
– Jeffrey Gitomer
TrustTrust
CredibilityCredibility
Offer something uniqueOffer something unique
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What is a brand?
A brand is any product, service, person, or place
for which people believe there is no
substitute.
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What is a brand? A brand isn’t…
– a verb– a tagline– an advertisement– your logo
A brand is…– A promise, a commitment of your value– Distinguished by some unique
characteristic(s)– The way you present yourself
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Why brand at all?
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“If you can’t be unique, you better be cheap.”–Proctor and Gamble
A Strong Brand
IdentifyDistinguish youShortcut
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Why Brand at all?
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Which will you be?
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Company Name: +
Skittles 18,832,605PlayStation 17,747,327iTunes 17,322,132Pringles 15,065,139Victoria's Secret 14,838,953Windows Live Messenger 14,115,177Monster Energy 11,899,690Ferrero Rocher 11,867,306Xbox 11,010,792
Company Name: +
Facebook 50,816,435YouTube 46,212,252CocaCola 33,226,025MTV 28,046,704Disney 27,575,312Starbucks Coffee 25,658,394Oreo 22,436,646Red Bull 21,922,950Converse All Star 20,306,576Converse 19,519,359
Top 20 companies with the biggest social media following
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Top 20 companies with the biggest social media following
Why are they there?– Asking their fans about things they like– Building a cultureTop source of leads to a brokerage company? Not their website…
H
OW
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Six steps to Creating Career Karma:
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Step #1
Find out how others perceive you, including Google
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Step #2
Decide what you want to be known for
Everything you do sendsa message.
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Step #2
What brands or people do you admire?
Think about your strengths
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Whatdo
you offeryour customersthat is different
fromanyone else?
Step #2Whatcould
you offeryour customersthat is different
fromanyone else?
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Step #2
Consider a target market
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Step #3
Create a plan You don’t wander into a
goal. Put it on paper. On purpose.– Dave Ramsey
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Step #4Get to work
– Become the expert– Be willing to make sacrifices
– Get rid of distractions
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Step #5
Listen.Share right and share often.Learn how to be a good source.Tell your story. Don’t let anyone else tell it for you.
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Step #6
Water the trees in your network. Have real interactions with real people online, don’t just publish content.
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BONUS #7: Don’t take yourself too seriously
BONUS #8: Do what you can to make a lasting impression 2
9
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™
Create Brand Awareness
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Create Brand Awareness
Giving
Targeting
Reconnecting
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Packaging A Case Study:
Position Vision Repetition
Heather EliasCentury 21
Loudoun CountyLeesburg, VA
The ambassador of Loudoun County
In these very tough times for our industry, getting an affirmation that you are on the right path is powerful.…Stay the course, or re‐brand?
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People create an ideal version of themselves. It’s like an ad. You brand to help other people understand you, like a product.
– Han, college sophomore, Renren user
If you make yourself valuable, and memorable, others will want to make you part of their network.
– Jeffrey Gitomer
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What will you do that’sdifferent than the person sitting next
to you?
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www.nsightmarketing.com/docs/brandcalledyou.pdf
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EMAIL [email protected] www.nSightMarketing.com
BLOG MarketingnSights.blogspot.comTWITTER and FB Search for nSight Marketing
OLDFASHIONED WAY 913.261.9100
