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Dilin Pieris

Supun De silva

Tharaka Manuja Ubeysekara

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Presentation Outline

Existing Supply Chain Analysis

Stages of the supply chain

Existing Merchandising Standards

Displaying of merchandise Merchandising on seasonal themes

Integrating Sensory Input

Lighting and color

Promotions

Suggestions and proposals for improvements

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Existing Supply Chain Analysis

o Transformation of the supply chain throughtime

Vertical inntrigation

o

Advantages of the new modelFarmers/Producers

Regional CollectionCentres

Transportaion of

supplies

Central ProcessingUnit (CPU)

Retail Outlet

Consumer

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Stages of the supply chain

Farmers/Producers Regional collection centres (RCC)

Transportation of supplies

Central Processing Unit (CPU) Retail outlets

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Farmers/Producers Farmers take a major role in agri business

They have been able to create long term bonds withmore than 1000 farmers

Real time supplies of fruits and Vegetables

Regional collection centers Soon after harvest, farmers deliver their goods to the

centers.

Goods collect in to craters

The freshness is maintained in delivery goods to theRCC

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Transportation of supplies

Transportation is done by the Cargills distribution

network. They use quality control methods

Central Processing Unit (CPU)

Located at Wattala Conducting all the cleaning and grouping work.

Supplying goods according to the orders

Retail outlets This is where fresh producer meet the final

consumer

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Cargills existing supply chainEfficiency

Year round cultivation

Different ecological regions

Stage cultivation

Bridging the long term relationship

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Cargills existing supply chainQuality

Plastic craters

Enriching Farmers

Adding less chemicals to the freshproducts

Transferring goods to the customerwithin 24 hours.

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Existing MerchandisingStandards

Displaying of merchandise

Eye level strategy/ Store setting

Hanging, pegging and folding techniques

Prices are made highly visible places

Integrating Sensory Input

Impulse buying

Animated display systems Special promotions are being announced

Chance of feeling the product

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Lighting and color

Using special florescent tubes

Uses many eye catching colors

Merchandising on seasonal themes

According to the varied festive themesto promote fresh produces

Unique color themes and decorations

will be used.o Promotions

Providing catalogues

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Suggestions and proposals forimprovements

SOWT

Improvement in Procurements andinventory management

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Suggestions for Quality improvement

Recommendations to increase salesthrough efficiency

Implementations for the sustainability

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Q & A

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