Presentation Cap & Cime PR April 2011 ( English) Hd

PR AgencyParis • Geneva

Influence & emergence

&The Agency

Cap & Cime works alongside its clients in the conception and the implementation of

communication strategies.

Pragmatic objectives:

• Ensure a presence among the different audience: institutional actors, media, business partners• Promote their activities and achievements• Raise the profile of the companies• Anticipate and manage crisis situations…

A globa l approach, towards both direct targets and opinion leaders, to raise the prof i le of

its clients.

Cap & Cime is about communication experts who have gathered their competencies and

experiences to develop an independent and multi-specialist agency with a team of 15 consultants.

Domin ique Mine Managing DirectorAs an expert in the field of management, marketing and distribution, he sees press relations as a means

of brand development.

F rédér ique Al la rd Associate DirectorThanks to her knowledge of communication, she is able to meet the requirements and constraints frommajor companies, but also from smaller companies and public institutions. She is also a lecturer in theISCOM school and the Information, Press & Communication Association’s treasurer.

www.capetcime.fr

p a r i s • g e n è v e



www.capetcime.fr

Cap & Cime is organized in two departments and benefits from a renowned expertise in the following

main sectors:

L i f esty le Department • Culture & Tourism• Food, Drink & Retail• Luxury• Trade shows

An international presence

• A network of agencies: FMCG, corresponding agencies in particular in London, Frankfurt

and Brussels...

• Clients in France, Great Britain, Belgium, Switzerland, Germany, Italy, Portugal, Sweden,

Spain.

• A multilingual team: French, English, Spanish, German.

A member of several associations• Syntec-RP

• Construction Journalists Association (AJC)

• Professional Association of Gastronomy and Wine Reporters (APCIG)

• Press and Golf Association (APG)

• Information, Press & Communication Association (IP&C)

• International Public Relations Association (IPRA)

• Growing and Independent Human-sized Companies (ETHIC)

Corpora te Department • Real estate, finance, insurance & human resources • Industry, construction, transport & telephony• Research & sustainable development




Domains of expertise

Cap & Cime builds consistent in f luence strateg ies for all its clients. Those strategies arebased on care fu l at tent ion and analys is of each company and institution’s issues in order todefine the frame, content and consistency of all given messages. They result in ac t ion recommendat ions.

• Image ana lysis• Audit • Positioning

• Cris is management• Risk analysis and anticipation • Management of crisis situation• Media-training

• Inf luence consul t ing• Public affairs• Management of crisis situation• Media-training

Media is an influential information intermediary toward your different audience. As a result, pressrelations are definitely a separate strategy in the communication.Our mission: create exposure in the media and arouse interest from journalists by bringingtheir needs for information into line with the company’s messages.Relying on 25 years of relations with the media, Cap & Cime brings its expertise to bui ld yourpress relat ions st rategy and help you implement it.Objective: build lasting relations with the key-journalists in your field.

• Corpora te • Products/serv ices

• Business-to-Bus iness

• F inanc ia l communicat ion

www.capetcime.fr

Strategic and operational consulting

Media Communication




In a world always more and more connected, Cap & Cime helps its clients define their digital strategy and their e-reputation management.From designing a website to community management and online press relations, Cap & Cimeadapts its clients’ communication to the needs of the digital age and to Internet users’ expectations.

• Websi tes• Website design• Content editorial and management • Podcast production

• Web 2.0• Benchmark• Online presence strategy• e-reputation, e-influence

Creat ive and respons ive, Cap & Cime designs a lot of internal and external editorial projects– corporate, financial and marketing – adjusted to its clients’ needs.Cap & Cime manages each project in its entirety whatever the type of document.

Missions:

• Ed i tor ia l consul t ing• Copywr i t ing• Graphic design and consul t ing • Pro ject management • Technica l consul t ing and product ion

fo l low-up

www.capetcime.fr

Web Communication

Publishing

Achievements:

• Annual reports• Company magazines ( internal/ external)• Inst i tut ional and product brochures• Inv itat ions• Greet ing cards• Press k i ts• Logo crea t ion…




&www.capetcime.fr

Cap & Cime advises and helps companies design and organize events toward a targeted audiencealways respecting their objectives and budget. A rigorous implementation, creativity and conviviality are requirements that guide each of our achievements in order to make each eventtru ly memorab le. Cap & Cime coordinates all of the activities whatever the event.

Missions:

• Def in i t ion of the event ’s topics and common thread

• Ar t di rect ion

• Organiza t ion management

• Logis t ics coordina t ion…

Achievements:

• Theme days and evenings

• Annua l shareho lder meetings

• Corpora te anniversaries

• In-company seminars / incentives

• Research fo r ‘speaking oppor tuni t ies ’

• Networking

Events




Beauty, wel l -be ing & hea l th

Arch i tecture , des ign, cu l ture & events

Lifestyle




Mass consumpt ion, foodserv ice & retai l




Luxury, watches, fash ion & l i festy le

Trade shows and col lect ives




Tour ism, hote ls and res taurants

Wine & sp ir i t s

Corporate

Finance , insurance, human resources & serv ices

Foundat ions , assoc ia t ions & federa t ions

Rea l estate & land se tt lement







Indust ry , transport , const ruct ion & telephony

Research & sustainable deve lopment




www.capetcime.fr

The Team

Catherine Bastien-VenturaA science graduate with a Masters in environmental management, Catherine has led many environmental and

development consultancy projects for both public and private sector clients. Having applied her expertise to the

Ministry of Ecology since 2006, Catherine has worked within the scientific ‘Environment and sustainable

development” department, in the CNRS. There she has initiated and developed interdisciplinary research on environmental

themes for sustainable development. She has coordinated a scientific cooperation program with the Science Academy of China

in the environmental field. She operates as an external consultant.

Dominique Bertin-MourotA graduate from IFP (French Press Institute) in Paris, Dominique joined Cap & Cime in 2010 with a 20-year experience in Corporate and Financial communication developed for industrial companies or holdings including Plastic Omnium and Burelle SA… She also has an in-depth understanding of the

challenges related to sustainable development. She is currently managing key accounts for whom she is in charge of publishing, audiovisual and event projects both for internal and external targets.

Valérie CanoenA graduate from l’Ecole des Cadres / ISEA – ITL, Valérie joined Cap & Cime in 2010. With a 20-year

experience in corporate and product communication for major companies in the industrial and

environmental sectors, she benefits from an expertise in publishing, events and press relations. She is

currently in charge of internal communication, publishing and web-animation projects for key accounts.




www.capetcime.fr

&Alexandra DavisA graduate of Corvisart and Beaux Arts, with 10 years of experience in graphic arts, A lexandra

now works for Cap & Cime as the Creation Manager of C&C Edition. Dynamic, original and reactive,

this studio aims at a providing creation adapted to each client’s expectations.

Laurence DelchiaroManagement and edition are Laurence's two preferred domains, with over 20 years of experience as a

journalist and a communications manager within local governments and a professional Federation. Having

graduated from the renowned National Institute of Political Sciences (Sciences Po), she joined Cap & Cime in 2005

as an external consultant, providing us with her expertise in healthcare and institutional communication.

Capucine de FouquièresAn expert by the Court of Appeal in Paris, Capuc ine has more than 20 years of experience in press

and public relations. Thanks to her privileged access to leading figures and important names in the

media world, she often leads lobbying and brand event operations. She has been successful in

accompanying renowned brands and organizing numerous famous public events.

Marie-Anne FrancèsA graduate from Sciences Po in Paris and the ESSEC Business School, Marie-Anne joined Cap & Cime in2010. With more than 10 years of experience in Brand and Product communication, she used to work asa consultant at i&e Consultants, and also as a communication manager in the L’Oréal Group and Coca-Cola

France. Marie-Anne now manages BtoB and BtoC communication campaigns, in press relations and events, for French andinternational accounts in the environment, retail and tourism industry.

Virginie HunzingerA graduate of the Human Sciences University of Strasbourg and EFAP in Lyon, Virginie joined Cap &Cime corporate department in September 2007. With more than 10 years of experience in B2B communication for clients in the industry sector and new technologies such as BasWare, Harting

France, Rittal France and the Tripette & Renaud Group, she manages several corporate accounts.




www.capetcime.fr

&Hanna Kelner-SzwarcA graduate from Manchester and Poitiers Universities, Hanna has a specialization in French-British

bilateral communication and the promotion of Britain's image in France, particularly in the trade and

industry sectors. After working for the French daily newspaper Sud Ouest, Hanna worked for the British

Embassy from 1990 to 2003 as the head of the press and public relations unit in the trade department. An

independent consultant, Hanna is in charge of the communication for the Franco-British Chamber of Commerce &

Industry and is actively involved in several non-profit organizations in the culture and medical research fields.

Isaure de LaforcadeA graduate in advertising from the Cité Collégiale (Ottawa, Canada), Isaure joined the Cap & Cime

corporate department in 2010 with more than 9 years of experience in event production (gala

dinners, openings, press conferences, press trips…). Isaure also works along the different

consultants on press relations and publishing projects.

Annabelle LedouxA graduate of Sciences Po, Annabel le joined Cap & Cime in May 2006 after 5 years of

communication experience in the institutional sector and the creative universe of design and

architecture. She previously worked for the Birmingham City Council and for well-known brands such

as Vinci and Lancôme. She is in charge of institutional accounts.





www.capetcime.fr

&Cécile MoutetA graduate from the IEA (Institut Européen des Affaires) and with a degree in Marketing from RouenBusiness School, Céc i le has more than 10 years of experience in BtoB and BtoC communication,with an expertise in press relations (coordination for France and Europe), public relations and

publishing. Cécile is in charge of developing new projects, she manages event organization and market research.She joined Cap & Cime in 2010.

Jennifer PottsA graduate from the CELSA and the French Press Institute in Paris, Jenni fer benefits from morethan 8 years of experience in various fields such as design, corporate, tourism, gastronomy, wineand culture. Amongst her references: the towns of Saint-Tropez, Montargis and Enghien-les-Bains,

the Côtes de Bordeaux wines, the Lutti chocolates and the Crans Montana Forum.

Duncan McPhie, Directeur Cap & InvestWorking between France and the United Kingdom, Duncan is the Manager of Cap & Invest. Holdinga law degree from the University of Glasgow, a Master’s in European Studies from the London Schoolof Economics and an MBA from Trinity College in Dublin, he has worked at the highest levels of

business and government in Edinburgh, London and Paris. A highly-qualified lawyer, Duncan has first-class qualityinternational trade and investment experience. His contacts open many doors to Cap & Invest clients.




www.capetcime.fr

&François RobertA graduate in public law, political sciences and communication, F rançois has developed an exper-tise in BtoB communication for the industry, construction, transport and public services sectors.Today, thanks to his competencies in media and public relations, web 2.0, events, publishing, audio-

visual projects, he can set up and operate global communication strategies for French and European accounts.He joined Cap & Cime in 2010.

Amandine TudrynA graduate of the ISIT (a higher education institute in foreign languages) in Paris, Amandine hasmore than 2 years of experience in agencies, where she managed food budgets like USA RiceFederation and Auchan and lifestyle budgets (Aviva kitchen, Arte Espina rugs, etc.). Passionate

about writing and travelling and with experience as a freelance copywriter, Amandine joined Cap & Cime in 2009 asa consultant alongside Jennifer .

Presentation Cap & Cime PR April 2011 ( English) Hd

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Transcript of Presentation Cap & Cime PR April 2011 ( English) Hd