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³Organizational Sustainability
throughKnowledge Transferability ´
Supervisor:Muhammad Nauman Abbasi
IMS, BZU, Multan.
Researcher:
Muhammad Bilal Akber Siddiqui
MB2-09-59
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Objectives of research
Prevailing trend of technology in retail
sector of Pakistan.
To find out the extent of usage of technology in retail sector of Pakistan.
Hurdles in implementation of technology.
Impact of technology on retail operations.
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Literature ReviewInvolvement of information & Technology
According to (Vikas Saraf, Applications of Information Technology in Retailing, 2007)
technology is involved in almost al aspectsspecially in
Forecasting
Inventory Management Store Management
Logistics Management
Returns Management
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Benefits of using technologies
Reduce shrinkage
Reduced materialhandling.
Increased dataaccuracy
Improved informationsharing
Production tacking Lower inventory
Quality control
Supply andproduction control
Material handeling. Space utiliazation
Assets management
Reduced stock out
Customer services
after sales services
Source: (Zare, Y. M. (2009).
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New retail technologies and
equipments RFID (Radio Frequency Identification)
SOS (Smart Operating Systems)
PSA (Personal Selling Assistant) DAD (Digital Advertisement Display)
POS (Point of Sale)
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Benefits of RFID
Main benefits of RFID can be listed as (Ranky, P. G.(2006).:
Improving the speed and accuracy for tracking pallets,
Boxes and containers; Helping to reduce stock levels;
Helping to reduce operating costs;
Improving the management of inventory;
Improving efficiency in work-in-process (WIP)
Reporting; and
Improving inventory visibility to feed JIT systems.
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Methodology
Questionnaire was designed to gather the data.
Population:
All retail markets in the selected cities which are
conduction their retail operations through any
automated system of technological instrument.
Selected cities:
Karachi Lahore
Islamabad
Multan
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Methodology
Sample and sampling technique:
The sample of 60 respondents (Retailers) was
selected to fill the questionnaires through the
sampling technique of ³Random Sampling´
among selected cities.
Analytical tool:
For analysis of the data standard deviation areused. Other then S.D bar chart and pie charts
are used for graphical presentation of results.
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RESULTS & ANA
LYSIS
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Most frequent operating system
in X
in
in X 9 %
in 1 %
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Sof tware Development
Locally
Internationally
Standar dized 90%
Customized 10%
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Sof tware Category
Standardized
Customized
Standardized 90%
Customized 10%
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Usage of Technologies
384 8 4
38
4
4 8 43
4
8 4
RFID SOS PSA DAD POS DBC EPT VCM
4 4 8
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Cost Reduction
e tion cost s cost co unic tion
cost
t e Costs
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Reliability
0
0 500
0 0
0 00
0 20
0 0
0 60
0 0
0 500
0 520
pe ation the Reliability
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ACCURACY
D R
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Customer Relationship
Management
Managing
C
mpro e
e perien e
higher
per ei e
ualit
higher
satis a tion
thers CRM
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Inventory Management
nventory
tra ng
a ement t e t t er Invt mgt
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Competitiveness
ettin pri es et il servi es i ien in or ers
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Profitability
i r al i r rofitability
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Others
r ve e ervce
ere t t
rket
tr s re c
e e
z t
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Conclusion
Cost Effectiveness: In cost effectiveness a dissimilar variable exists that is of communication. HavingStandard Deviation of [ S.D = 0. 1 ] which shows thattechnology is not contributing its good enough role in
conducting retail operations as other variables arecontributing. The reason for not contributing in retailoperations is that in Pakistan¶s retail sector is not muchsophisticated so that high communication is not required.
Reliability: Reliability is the key and leading factor for
accuracy. From the results it can be conclude that Interms of reliability technology in playing a vital role toconduct the retail operations.
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Conclusion
Accuracy: it is obvious that technology providesaccuracy in operations, similarly in retailoperations technology is contributing its roledrastically.
Customer Relationship Management: Sometimes it becomes basic factor of success for anorganization to manage its customer data base.In retail sector of Pakistan CDBM is not being
maintained by many retailers, but some of retailers are now maintaining their customer data base.
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Conclusion
Inventory Management: According to results it is
proved that retailers are maintaining their
inventory through different smart softwares and
technological equipments.Competitiveness: As the current era is the era of
competition retailers are competing their
competitors with the help of technologies. Their
operations become more speedy and accuratewhich leads to higher profits and customer
satisfaction.
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Conclusion
Profitability: Results are showing a good
impact of technology in conducting retail
operations. As technology implementation
in retail outlets caused cost reductions,
this cost reduction automatically leads to
lower prices along with higher profits.
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Recommendations
Retailers of Pakistan must accept the
technological change and change themselves
accordingly. They must show flexibility towards
these kinds of technological changes. Sudden change is quite impossible for them so
that they must adopt technology gradually.
Those retailers which are facing problems of
customer retention must maintain their customer
database to retain their customers.