Presentation: ABN AMRO

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    12-Jan-2017
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    Business

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Transcript of Presentation: ABN AMRO

  • Unleashing Digital Customer Experience

    Jeroen van de Ven

  • 4

  • 5

    Identity

  • 6

    Image

    Customer, customer, customer bullsh*t! We all know they dont care about their customers.

  • 7

    Reputation under pressure

  • 8

    Customer needs are changing

  • 9

    Closing branches

  • 10

    Always-on

  • 11

    Social media use in Netherlands

  • 12

    Social media use in Netherlands

  • 13

    Social networks vs. messaging apps

  • 14

    Forecast

  • 17

    Social apps become bots

  • 18

    Social apps become bots

  • 19

    Social apps become bots

  • 20

    Also at ABN AMRO!

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    Virtual Personal Assistant

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    Virtual Reality

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    Virtual Reality

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    Virtual Reality

  • 25

    Experiment

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  • Social Media Strategy

    27

    EMPOWERING RELATIONSHIPS WITH TARGET GROUPS

    DIALOGUE

    SPARRING PARTNER

    AMBASSADORS,

    PRIMARY GOAL

    UNIQUE ROLE

    SUB GOALS

    TACTICS

    ANCHOR

  • 28

    Traditional way

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    Consumer Designed Campaigns

  • Tactics Brand Experience model

    30

  • 31

    Content builds relationships. Relationships are built on trust. Trust drives revenue. Andrew Devis

  • WHAT DOES PRINSJESDAG MEAN FOR ME?

    Week before

    Prinsjesdag

    Prinsjesdag Samenvatting

    Video verwachtingen

    Aankondiging Prinsjesdag

    take over

    Webcare

    Vlog

    We vragen het de mensen op straat

    Audience managemen

    t e-com

    Samenvatting videos

    Live stories Blogs

    Infographic

    Twitter hashtag

    take over

    Live stream

    Voorbereiding Take over Afronding

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    See-think-do Model

    CARE

    SEE

    THINK

    DO

    Social media

    Social media

    Social media

    Banners, SEA etc.

  • Social Campagne | Overall KPI | Reach

    See: 7 ++ Awareness |

    Audiences

    Think: 4 + Product content

    Do: 3 & Conversion |

    Click

    34

  • 35

    See fase: KPI Bereik/Views | Firstview |

  • How to measure the succes of content?

    36

  • 37

    Return on relationships

    Not everything that counts can be counted, and not everything that can be counted counts.

  • Insights

    38