Presentation 2016
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Transcript of Presentation 2016
BUILDS PROFITABLE PARTNESHIP
THAT REWARDS EVERYONE IN THE PROCESS
CUSTOMERS & ADVERTISERS & PUBLISHERS
MOBILE-FIRST WORLD, 2016
• Growing number of transactions made through smartphones & tablets indicates that consumer behaviour has been changing completely and continuously.
• Marketers do not ask themselves anymore if they should invest in mobile instead of giving themselves a task – how should they invest in mobile?
• Advertisers have to invest time & money in setting up mobile user friendly websites & apps with engaging content and 1-click button
• Brands have more moments through the day with consumers than ever before
WHAT ARE THE BENEFITS: ADVERTISERS
Pay only for results No pay for cancelled/ returned sales
Free brand exposure from impressions &
clicks that do not convert
Tracking, reporting and payment
mechanism in place
Advertising spend can be controlled and ROI can be measured
WHAT ARE THE BENEFITS: PUBLISHERS
Easy to convert
traffic into profit
Commissions determined
up front
User-friendly tools to be
able to post and promote
inventory