Presentation 2016

23

Transcript of Presentation 2016

PILLARS

THE JOURNEY

AFFILIATE NETWORK / AGENCY

BUILDS PROFITABLE PARTNESHIP

THAT REWARDS EVERYONE IN THE PROCESS

CUSTOMERS & ADVERTISERS & PUBLISHERS

ACCURATE TRACKING

INSIGHTFUL REPORTING

TREATING EACH CUSTOMER AS AN INDIVIDUAL

DRIVING STRATEGY THROUGH DEEPER DATA

ONLINE MARKETING METHODS

PUBLISHER TYPES

VOUCHER CODE / DISCOUNT SITES

PRICE COMPARISON SITES

CASHBACK / LOYALTY SITES

CONTENT SITES

EMAIL PROVIDERS

MOBILE PUBLISHERS

MOBILE-FIRST WORLD, 2016

• Growing number of transactions made through smartphones & tablets indicates that consumer behaviour has been changing completely and continuously.

• Marketers do not ask themselves anymore if they should invest in mobile instead of giving themselves a task – how should they invest in mobile?

• Advertisers have to invest time & money in setting up mobile user friendly websites & apps with engaging content and 1-click button

• Brands have more moments through the day with consumers than ever before

WHAT ARE THE BENEFITS: ADVERTISERS

Pay only for results No pay for cancelled/ returned sales

Free brand exposure from impressions &

clicks that do not convert

Tracking, reporting and payment

mechanism in place

Advertising spend can be controlled and ROI can be measured

WHAT ARE THE BENEFITS: PUBLISHERS

Easy to convert

traffic into profit

Commissions determined

up front

User-friendly tools to be

able to post and promote

inventory