Présentation 10 aprl
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Experience First - Mobile Build
Hotel Oppera diamond – Best Western
Karen JoannyMelisande Noel
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Hotel Oppera diamond – Best Westernmobile site
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AUDIENCE
Our audience are 20-50 urban people who use their mobile to book a room. Business traveler mainly.
If the mobile site is easy to use, a potential client who just go research will book on his mobile. Often they don’t book because there is bu or the mobile site is too difficult to use.
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ESSENTIALS ELEMENTS
• Able to book on the mobile site• Easy too use• All the information easily accessible• Police size adapted to visual comfort (not too small)• Fast images loading
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CREATE YOUR MOBILE SITE
Hotel Macmahon, Paris
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How is your new mobile different - better than the original
• Difference between the different mobile sites: 2 four stars hotel in Paris
• - Opera diamond: The site is too dark with a fine white writing. It can be difficult to read.
• The name of the hotel does not appear early wholesale ... • The menu is very suitable non-existent …
• - Mac Mahon: The background is clear with black writing making it highly visible information. Arriving on the application, the name of the hotel is fully visible.
• The colors of the application fully complies with the colors of the hotel = respect for the image of the hotel.
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Why did you choose the specific elements to include – exclude
• Color application: white and black / dark color to meet the world of luxury because we are on a 4-star
• Tone: Give customers want to come by offering reservation on each page at the beginning
• Promise: Discovery of a hotel in the heart of Paris on the theme of Marie Antoinette - boutique hotel uncommon
• Menu: Accessible to all with visible buttons for easy / Essential Keys manipulation: Home - Current offers - rooms - more (with all hotel services)
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Did you feel you have successfully created an excellent mobile experience?
• We adapted the mobile website to targeted guest of the hotel.• The website contain all the information a guest need• It is easy to access.• The first page is the booking• it is easy and quik
• Link : http://mobile.dudamobile.com/site/hotel-champs-elysees-mac-mahon