Presentation 1 Supply Chain
Transcript of Presentation 1 Supply Chain
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Imran khan Id:4491Sadaquat khan Id:4494
Muhmaad Idrees Id:4486
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winning with
SCM
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About this
Presentation.
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Youll Hear!
Industry Analysis
Atlas Honda Pakistan
Organizational Structure
Company Supply ChainProduct Range
Procurement
SAP
ManufacturingWarehousing
Vendors/ Dealers
Transportation
Conclusion 6
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Industry Analysis
Motorcycle Industry estimates showthat last year a total
of over 750000 motorcycles were soldin the countryThe industry has been experiencing
a healthy growth rate of around 30%per year for the past 2007-2009
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Industry Analysis
Pakistan came at number seven
with a production of750,000 unitsof motorcycles constituting to 2%
of the global total.
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Market Share ofMotorbike in
Pakistan
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A dynamic growth oriented company
through market leadership, excellence in
quality and service and maximizing export,
ensuring attractive returns to equity
holders, rewarding associates according to
their ability and performance,
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Company Strategic Goals
Customers
Our customer is the reason and the source of ourbusiness. It is our joint aim with our dealers to ensurethat our customers enjoy the highest level of
satisfaction from use of Honda Motorcycles. Quality
To ensure that our products and services meet the setstandards of excellence.
Local Manufacturing
To be the industry leader in indigenization ofmotorcycles parts.
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Company Strategic Goals
Technology
To develop and maintain distinct businessadvantages through continuous induction of
improved hard and soft technologies. Shareholders
To ensure health and viability of business andthus safeguarding shareholders interest bymaximizing profit. Payments of regularsatisfactory dividends and adding value to theshares.
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Introduction ofAtlas Group
The Atlas Group comprises of7 public and 4
private limited companies, with over 5,000 staff
members. The foundation of the Atlas Group was
laid by Mr. Yusuf H. Shirazi, in 1962 with theestablishment of Shirazi Investments (Pvt)
Limited with a capital of half a million rupees
and three men - doing business inTrading Sharesand R real Estate.
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Introduction ofAtlas Group
Shirazi Investments is now one of the leadinginvestment companies in Pakistan engaged intrading shares, fund management,
underwriting, real estate and warehousing. The growth of the Atlas Group is the result of
its focus on good corporate governance. TheGroup's equity has risen to Rs. 15 billion;assets have exceeded Rs. 25 billion and saleshave crossed the Rs. 30 billion mark
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Company Profile
Atlas Honda Limited Atlas Honda Limited isa joint venture.
Countrys largest in-house manufacturing
capability at its Karachi and Sheikhupuraplants.
14 Joint Venture/Technical Assistance
Agreements.SKP Plant comprises of 500K plant.
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Atlas Honda bikes
Atlas group operates in three sectors
1-Engineering Sector
2-Trading Sector
3-Financial Sector
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Atlas Honda company
Engineering Sector
The Engineering Sector includes the following listedcompanies.
Atlas engineering
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Reduce and prevent the generation of waste and pollution inour production system.
Establish management program to promote energyconservation and reduce waste.
Comply with requirements of environmental legislationand local regulations as a responsible corporate citizen.
Promote relevant environmental protection knowledgeand activities through education and training.
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chairman
CEO
Finance Marketing Supply chain HRM QualityR & D
Chairman
Procurement
Imports
Local
Warehouse
RM
Production
Control
SAP
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Product Range
CG 125 DELUXE
HONDA CG 125 DELUXE is newly launch bike of the Atlas
Honda company. Its also a 4 stroke engine and ideal for high
speed, long run and rough pathways. Its speciallymanufactured for the young people because of its excellent
speed and this bike getting good response from the youth.
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SOUTH REGION
Includes following territories
Karachi
Karachi region covers whole Sindh province
Quetta
This covers whole Baluchistan province
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NORTH REGION
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Competition
1. Yamaha
2. Suzuki
3. Sohrab
4. Pak hero
5. Hero6. Star
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SAP System Application & Products"
Master production scheduling (MPS)
Material Requirement Planning (MRP)
Procurement Process:
1. Forecasted Procurement:
2. Bill OfMaterial (B.O.M.)
3. Price Negotiation
4. Performa Invoice is called
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Production Planning
Atlas Honda total plant
capacity is 500,000
units in Shaikhupura
and 105,000 units in Karachi
planned to produce 400,000 units
using both push as well as pull system
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Atlas Honda planned to produce 400,000 units ofmotorbike during the current fiscal year that is2006-07. But they are expecting to achieve350,000 units of motorbikes during the current
fiscal year. Atlas Honda is using both push as well as pull
system. Push system is use before assembly plant.Pull system is used after they assemble the
required units and supply their motorbikes totheir dealers so that dealer could fulfill thecustomers demand
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MANUFACTURING
Overview:Total number of assemble parts 350 parts for each product.
Imported parts (CD-70) 5%
Imported parts (CD-125) 15%
Shifts in Karachi 1for 15 hours
Shifts in SKB 24 hours
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Manufacturing Process:
Atlas Honda there are total fourteen processes, asfollows:
Frame Assembling
Where frame of motorbikes are produce in bulkquantity.
Paint shop
In paint shop nearly 110 parts of motorbikes are being
painted at present. Buffing
Buffing shop used to buffer 35 components of motorbike
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Manufacturing Process:
Fuel Cope
Fuel tank and other material related to fuel e.g. filter andcarburetor are assembling here.
Die casting
In this department chrome of metal parts done by Honda by own.
Engine Assembling
In this shop engine is assemble in proper
form to fit into chassis or frame
Wielding
All the necessary wielding are done
here regarding frame etc 51
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Manufacturing Process:
Ignition Coil Shop
This shop related to work on ignition coil, which isright beside engine to produce electric for engine
and light Switch Assembling
Where switch of motorbike made and
assemble in complete form
Engine Machine AssemblingHere engine is attached to frame and check
whether is working fine or not
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Warehousing STORES
Stores dept.
AHL performs following functions:
Manages the receiving, stacking & issuance ofparts &materials to the shop. Ensures theprovision &dispatches of required parts to SKP &KHI plant, spares part division &vendors. Handlesthe rejections &damages from all shops Handlesthe scraps & wastes generated in the factory
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Dealers
5s stands for the following five facilities
1. Sale
2. Service3. Spare parts
4. Special sale
5. Second hand sales
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Atlas Honda
There are more then 500 dealers in all over
pakistan
Likes
Multan. Lahore. Karachi. quetta .and any
many other
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SialkotSialkotSialkot
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Major Selling Cities
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Atlas Honde
SialkotSialkotSialkot
sheikpuraSquetta
karachiLahore
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Major Selling country
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Atlas Honda
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TransportationType of trucks and there
Capacity:
1. HINO (100)motorbikes to quetta2. BEDFORD (75motorbikes) to quetta
3. MAZDA (65 motorbikes) to quetta
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Transportation
BEDFORD Trcuk:-
Its contain 110 motor cycle and
Charge par bike 80000Rs.
it is little lower
Mode of transportation..
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Call us 03458328363 if any question
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