Presentatie VentureLab Summer School
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Transcript of Presentatie VentureLab Summer School
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Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Contact:
053 – 48 36 [email protected]: Bothsolutions
www.bothsolutions.nl
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Bel: 053- 48 36 887Mail: [email protected]: Both SolutionsTwitter: @Bothsolutionswww.bothsolutions.nl
Bel: 053 – 48 36 887 / www.bothsolutions.nl
‘The Corridor’ Hengelosestraat 525-5277521 AG Enschede
BOTH SOLUTIONS
Menno Both
Reinout Both
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Web 2.0
Informatie
Introduction
Reinout Both
About me
– Communication Science– Entrepeneur
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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Web 2.0
Informatie
Introduction
Menno Both
About me
– Communication Science– Entrepeneur VentureLab
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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AGENDA● What did VentureLab for me ● What’s Social Media● Dutch platforms● Discussion
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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Web 2.0
Informatie
VentureLab
- Second group- Helped me to focus- Facilitate my company
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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Web 2.0
Informatie
Social Media Revolution
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
Movie Social Media Revolution
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Web 2.0
Informatie
What are we talking about?
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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PAST...Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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FUTURE...
● communication via screen
●Touchscreen
●Apps
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
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FUTURE...
Meer informatie: Tel: 053 48 36 887 – Mail: [email protected]
http://www.youtube.com/watch?v=uug8m0BHzZo
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14% trusts an advertisement /
78% trust an online review(Bron: Nielsen Global Trust in Advertising Survey, 2007)
– 2/3 of all persons buys a productbecause of a recommendation of someone else (Mc kinsy)
– People tend to talk NEGATIVE thenPOSITIVE about a product
People use social media to communicate, So What?
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AIDA – Old marketing model
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Social Media overkill
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SOCIAL MEDIA OVERZICHT
SOCIAL MEDIA MODEL
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BLOGS
SOCIAL NETWORK SITES
VIRTUAL WORLDS
COLLABORATIVE PROJECTS
CONTENT COMMUNITIES
VIRTUAL GAME WORLDS
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Web 2.0
Informatie4 Dutch platforms
Hyves: Facebook: Linkedin: Twitter:Women > Men – No difference – more Female – Mainly MenLower Educated – No difference in – Higher Educated – Higher
education Educated
Every Age – 35 < – 25 – 54
– 35<
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Web 2.0
Informatie
Bron: Nextweb 2010 rapport
2007 201044% 77%
Dutch And Social Media Actief gebruik
Hyves Facebook Twitter Linkedin
0
10
20
30
40
50
60
70
80
2009
2010
act. gebruik 2010
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Web 2.0
InformatieHyves
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Web 2.0
InformatieFacebook
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1.500.000Organizations have a facebook fanpage
Together more then 5.300.000.000fans
Bron: insiderfacebook.com – februari 2010
http://www.socialnomics.net/2011/03/10/you-are-worth-more-than-1-07/
1,07 –3,60 Dollar
http://www.emarketer.com/blog/index.php/facebook-fan-worth/
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Web 2.0
InformatieTwitter
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31% of all Twitter users follow a brand
@bothsolutions
7,8 millon brand
recommendations a monthtweetreports.com aug. 2010
Twitter stats
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Voorbeeeld Dell – omzet uit twitter
Dell
6,5 Million Dollar
http://www.emerce.nl/nieuws/dell-verdubbelt-twitter-omzet-tot-65-miljoen
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Web 2.0
InformatieTwitter Mistakes
Praktijk voorbeelden:
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”
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Web 2.0
InformatieLinkedIn
Waarom Linkedin?
– 499 / 500 Fortune bedrijven
– Directeur of hoger aanwezig
– Netwerken worden transparant
– Groepen aanmaken
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Web 2.0
InformatieLinkedIn
Profiel pagina
Linkedin company page
Linkedin zoeken
Linkedin groups
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Web 2.0
InformatieLinkedIn
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Web
2.0
Informatie
Linkedin (advanced) zoeken
Alle Linkedin leden:1e kring2e kring 3e kring
CriteriaCurrent CompanyRelationshipIndustryPast companySchool Profile language
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Web
2.0
Informatie
LinkedinGroups
* Discussions* Members* Promotions* Jobs* Search* More...
Open and closed groups
Overzicht groep
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Web 2.0
InformatieBlogs
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Will it blend?
– Youtube movies wachted millions of times 700.000 fans- Sales through the entire USA- Sales 600% up
Resultaat
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Measure !
Social Media check–
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Measure !
–
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Web 2.0
InformatieOpdracht
Maak een strategie op basis van de 3 w’s
Wie – wie wil je bereikenWaarmee – Welke middelen wil je gebruikenWaarom – Wat zijn je doelen