Presentatie Sanoma Brechtje de Leij nu.nl
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Mobile, Wearables & The Connected Customer Impact on the Future of Travel Brechtje de Leij Head of Brand NU.nl
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Slimme nieuwe connected apparaatjes vormen een grote uitdaging voor bedrijven en marketeers. Wat is de impact van deze ontwikkelingen op de travel branche?
Transcript of Presentatie Sanoma Brechtje de Leij nu.nl
- 1. Mobile, Wearables &The Connected CustomerImpact on theFuture of TravelBrechtje de LeijHead of Brand NU.nl
2. NU.nl crossplatform 3. Mobile first3July 2014: total of1.087.503.467pageviewsUnique daily reach:2,75 million.iOS and Android both 1million unique/day.Site 1,5 million.split over platforms 4. Location-specific content 5. Time-specific content 6. Commercial use 7. The Third Wave of Mobile 8. Smartwatch 9. Smartwatch10Open2Phone 10. Google Glass 11. 24 September 2014 13 Presentation name 12. Wearables & Travel 13. Whats around 14. Hotel booking 15. Field trip redefined18 16. Guided tours 17. Realtime translation 18. (NU)Photo & travel 19. Business Models & GlassPay Per Gaze? 20. Buy now 21. Future challenge:Deliver micro-relevancy.Instantly. 22. Content as a service. 23. Questions?@[email protected]
