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#Buzz15

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Once upon a time..

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They couldnt tell one consumer from the other

Consumers were a faceless crowd to brands

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Brands dished out content to consumers all at once and consumers had no say in what they were served

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What happened next.

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Consumers drifted awayor lost interest

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Because the content was neither relevant nor engaging to them

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Fast forward to present time

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The Human Era

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EARNEDEARNEDTRUST + CREDIBILITYTRUST + CREDIBILITY

M UST BE

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Our mission

Connect the worlds professionals to make

them more productive and successful

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Members comefirst

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Our Value Proposition

The professional profile

of record

Connect all of the world's

professionals

Identity Networks KnowledgeThe definitive professional

publishing platform

Brands Audience

Content

RelationshipsRelationships

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Social networks are now the dominate portals for discovering content

Content

Through the buying cycle

60%

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What content should I share..

Benefits they experience by consuming content on LinkedIn

Enhances

Knowledge

Strengthens

Networks

Boosts

Personas

Keeping up with industry News

Discover new ideas within industry

Build relationships with colleagues/clients

Spark conversations

Build professional reputation

Improve current job skills

77%

71%

62%

43%

55%

39%

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#1: Start with mobile

#2: Be newsworthy

#3: Clear call for action

#4: Tell visual stories

#5: Be exclusive

#6: Be consistently part of the conversation

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Start with the Who Be helpful Be everywhere

What it meansto you

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Marcel Molenaar

Head of Marketing Solutions Beneluxnl.linkedin.com/in/molenaarm

@mlnr