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Floqr, creating, connecting & empowering communities on the move

Floqr, the mobile community creator

Creating, Connecting & Empowering

Communities on the move

h$p://twi$er.com/floqr  info@floqr.com  

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Floqr, creating, connecting & empowering communities on the move

TOC

-  Vision & Goals of the myNewsBasket suite -  Requirements -  Approach -  Challenges -  Time line & next steps

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Floqr, creating, connecting & empowering communities on the move

Vision & Goal myNewsBasket.com

“Deliver personalized but still fully custom branded cross platform tablet magazine”

Distinction with solutions already on the market (USPs): -  Combination between automated aggregation & professional editors -  Highly granular tracking of users interests -  News item gathering across apps and websites -  Not only news can be bookmarked but also places and products -  High user engagement via the crowd reporter activity module -  Very high retention

Business benefits publishers: -  Location / profile based advertising -  Virtually unlimited advertisement space -  Self service desk for advertisers, both via web & mobile -  Instant access (with full control) to latest trends like Social Media,

Couponing, Location/company bookmarking functionalities -  New unique and protected channel

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Floqr, creating, connecting & empowering communities on the move

Target groups

-  Publishers -  Magazines -  Cross media agencies -  Marketing agencies myNewsBasket is a White-Label tablet newspaper / magazine solution including: -  Personalized but branded news tablet magazine -  Crowd reporter mobile application (iPhone/Android) -  Branded news layer on generic nxt2.me brand -  Location based advertisement CMS (via editorial or self service) -  Location and profile based news distribution channel -  Magazine CMS & template manager

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Floqr, creating, connecting & empowering communities on the move

Requirements

-  Personalized but brand still fully recognizable -  Tablet device type independent -  Device native user experience -  Easy to integrate with legacy systems -  Highly extendable (without core upgrades required) -  White label solution as a SaaS model -  High user engagement/interaction (bi-directional)

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Floqr, creating, connecting & empowering communities on the move

Approach myNewsBasket.com

-  Driving -  Walking -  Shopping -  Public transport -  Watersports -  Running -  Events -  ...

-  Publisher -  RSS -  Social Media -  ...

-  Aggregate -  Determine topic -  Index based on topic & location -  Push head lines

-  Bookmark -  Grade -  Annotate

-  Filter -  Enrich -  Interpret

Floqr Apps & 3rd party + SDK

-  News -  Status updates -  Ads

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Floqr, creating, connecting & empowering communities on the move

Publication model myNewsBasket

Create Edition

Per section: -  Cover stories -  Most read -  Highest valuated -  Most sent to friends -  Bookmarked articles -  Generic v.s. Personal

Aggregated & enriched news repository

Create Publication

Per device type: -  Generic templates -  Device specific

templates -  Section templates -  Portrait/Landscape -  Notification

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Floqr, creating, connecting & empowering communities on the move

Challenges

-  Integration legacy systems -  Amount of proxies – connectors -  Publication in native manner while maintaining full flexibility -  Interpreting/mining news feeds -  Dynamic content v.s. manual enhanced content -  Avoid the Apple iterations -  Being prepared for shifting requirements

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Floqr, creating, connecting & empowering communities on the move

Next steps..

-  First pilots launching customers -  Advertisement brokers -  Extending amount of templates and universal content controls -  Self-service, high volume, location based Advertisement portal -  International role out

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Floqr, creating, connecting & empowering communities on the move

Thank you..

Contact: Floqr B.V. Emmakade 59A 8921 AG Leeuwarden +31(0) 511477976 Per 1 augustus 2011 Zuiderplein 19 8911 AM Leeuwarden +31(0) 511477976

E-mail: Frank.kroondijk@floqr.com Skype: frank.kroondijk Twitter: @floqr / @kroondijk +31(0) 639581650