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RECLAME OVER DATUM!

Veranderingen

“MOVEMENTS ARE AT THE HEARTH

OF CHANGE AND GROWTH…”

Seth Godin, Meatball Sundea

SORRY!

ONTSLAGGOLF

Filmpje ‘Dramatic Swift in Marketing Reality

http://www.vimeo.com/2753002

Michiel GerbrandaOprichter / Eigenaar OOGT Communicatie

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TRUST

FEAR

<foto van advertentie>

Billboard

INFORMATIE

KENNIS

CULTUUR

WAAROM?!

CRISIS

108 miljoen (Q3)

Bron: SPOT

Commercial EIFELL

http://www.eiffel.nl/overEiffel/video.aspx?navid=1&id=5110

Commercial XS4ALL

http://nl.youtube.com/watch?v=KWXSzQSdSOs

vOrganizing without organizations“Here comes everybody”, Clay Shirky, 2008

Branding verandert

Networked Information Environment

POWERRRRR!

Filmpje ‘De Échte Ziggo’

http://nl.youtube.com/watch?v=d3ReDIjTctE

1.200 x bekeken

Filmpje ‘Ziggo is Kut’

http://nl.youtube.com/watch?v=6F3PahG8T1I

BELANGRIJKSTE MEDIUM

ONLINE TIJD VERDUBBELD

GROOT

GROTER

GROOTST

MEDIACONSUMPTIE BEPAALT AANTREKKELIJKHEID

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10/90

Enterprise 2.0

ORGANISEER JEZELF

PROFILEER JEZELF

WORD SOCIAAL

DON’T SELL PRODUCTS

PEOPLE DO!

PERSONAL

BRANDING

PLAZA’S

EVENT

SOFTWARE

WIKI’S

FORA

Q&A’s BLOGGING

BUSINESSMODEL

MINDZ|MONITOR

CIRKELS

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E-MAILINGS DIGITAALMINDZ DNA

TAGGING

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LABELS

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Michiel Gerbranda MScOprichter / Eigenaar OOGT Communicatie

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