Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016
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#B2BME Nedap praktijkcase 22-09-16 Goede basis neerleggen voor content marketing
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Transcript of Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016
![Page 1: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/1.jpg)
#B2BME
Nedap praktijkcase
22-09-16
Goede basis neerleggen voor content marketing
![Page 2: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/2.jpg)
#B2BME
Technologie die er toe doet
22-09-16
![Page 3: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/3.jpg)
#B2BME
Bekend worden door relevant te zijn
22-09-16
![Page 4: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/4.jpg)
#B2BME
Sweet spot
22-09-16
AFZENDER BEKEND
BELOFTE MAAKT SCHULD
![Page 5: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/5.jpg)
#B2BME
Klantbehoefte en interesses
22-09-16
![Page 6: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/6.jpg)
#B2BME
Customer Journey
22-09-16
![Page 7: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/7.jpg)
#B2BME
Brand expertise and values
22-09-16
![Page 8: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/8.jpg)
#B2BME
Merkverhaal – onze identiteit
22-09-16
![Page 9: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/9.jpg)
#B2BME
Onze sweet spot
22-09-16
Altijd kunnen reageren
![Page 10: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/10.jpg)
#B2BME
Puzzelen
22-09-16
![Page 11: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/11.jpg)
#B2BME
Tips & tricks
22-09-16
Vind je ‘sweet spot’
![Page 12: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/12.jpg)
#B2BME
Tips & tricks
22-09-16
Betrek mensen binnen en buiten je organisatie erbij.
![Page 13: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/13.jpg)
#B2BME
Tips & tricks
22-09-16
Vergeet niet om te beginnen.
![Page 14: Presentatie Erica Meijer - Nedap Security Management - B2B Marketing Event 2016](https://reader031.fdocuments.net/reader031/viewer/2022030309/58f2ffe61a28ab411d8b457b/html5/thumbnails/14.jpg)
#B2BME
Nedap praktijkcase
22-09-16