ICS2014

Presentación de Avance

Alvaro Mariscal

My product musicHub helps create a better channel of communication between independent bands and their fans, by giving them an online experience in which they can inform about their current events and sell their music.

Value Proposition

Lean CanvasProblem Solution

Unique Value Proposition Unfair Advantage

Customer Segments

• Lack of Revenue Streams for Independent Bands

• A social network dedicated for music business, including the sell of songs/video directly uploaded by users.

• musicHub helps create a better channel of communication between independent bands and their fans, by giving them an online experience in which they can inform about their current events and sell their music.

• Easy and secure platform to upload and sell digital content (That's the idea)

• Independent bands

• Lack of a dedicated web page for music

Key Metrics Channels • Advertisement Companies

• Bands Signed in • Internet • Fans (Users)

• Number of users, sales/user

• Smartphone app

Cost Structure Revenue Streams• Site Maintance (Servers, Programming, Hosting etc)

• Percentage (10%) of Sales

• Ad Space

Lean Canvas

Problem• Lack of Revenue Streams for Independent Bands• Lack of a dedicated web page for music

Unfair Advantage• Easy and secure platform to upload and sell digital content (That's the idea)

Problem Interview

Interview to Friends and Family Interview with members of Start-Up

Chile Conclusions

Plenty of Sites for Band Pages (including Facebook and MySpace)

Bandcamp.com sells music via Internet but with no more content

The Competition

Proves there is a market for selling independent music online (made more than USD 125,000 last month)

Both buying mechanism and side products can be improved

Canvas Changes

Problem SolutionUnique Value Proposition

Unfair Advantage

Customer Segments

• Lack of a dedicated web page for music that includes the sell of content

• A social network dedicated for music business, including the sell of songs/video directly uploaded by users.

• musicHub helps create a better channel of communication between independent bands and their fans, by giving them an online experience in which they can inform about their current events and sell their music.

• Complete Integration of different channels of communication and music transactions • Independent

bands

Key Metrics Channels• Advertisement Companies

• Bands Signed in • Internet • Fans (Users)

• Number of users, sales/user

• Smartphone app

Cost Structure Revenue Streams• Site Maintance (Servers, Programming, Hosting etc) • Percentage (10%) of Sales • Ad Space

Canvas Changes

Problem• Lack of a dedicated web page for music that includes the sell of content

Unfair Advantage• Complete Integration of different channels of communication and music transactions

Minimum Value Product (MVP)

Minimum Value Product (MVP)