Presentación de PowerPoint...Presentación de PowerPoint Author Usuario Created Date 9/12/2018...
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Communication María Vigara / Nuria Ros Communications managers in SARURE project Chamber of Commerce, Industry and Services of Teruel [email protected] 13 September 2018 Kick-off meeting, Teruel
Transcript of Presentación de PowerPoint...Presentación de PowerPoint Author Usuario Created Date 9/12/2018...
Communication
María Vigara / Nuria Ros
Communications managers in SARURE project
Chamber of Commerce, Industry and Services of Teruel
13 September 2018 Kick-off meeting, Teruel
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Why communication in a project
about retail in rural areas?
▪ It is mandatory by Interreg Europe: all the Interreg
Europe projects must do communication.
▪ Communication is not a goal per se, but a tool to
achieve project objectives.
▪ It serves to involve key target groups –local and
international- in the project.
▪ It ensures project and programme visibility and
publicity.
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How does communication works in
Interreg Europe projects?
▪ Every project appoints a partner as responsable for
Communication. This can be Lead Partner or another
partner.
In SARURE, it is Lead Partner-Chamber of
Commerce of Teruel- that is responsable for
Communication.
All the partners must appoint 1 responsible for
Communication in their local team.
▪ All the partners have specific budget for Communication.
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How does communication works in
Interreg Europe projects?
▪ Communication is horizontal during the whole project,
but it is more intense during years 1, 2 and 3.
▪ Projects “Final Events” for dissemination & communication
of results take place in year 4.
▪ Although LP coordinates Communication activities, all
the partners must be active in Communication & develop
communication locally, following Lead Partner guidelines.
▪ The execution and quality of Communication activities is
monitored every 6 months.
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SARURE Communication
Objectives
To persuade policy-makers in charge of
programmes supporting SMEs of the partner
territories to improve the support to local
rural retail.
To engage organisations providing
professional support to retail SMEs and
retail SMEs in the project.
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SARURE Communication
Objectives
To raise awareness of the civil society of the partner
regions of the socioeconomic importance of retail
SMEs pervivence and the role the citizens can play in
its survival and growth.
To ensure the visibility of EU funds supporting the
project in all the events and outputs and to stress the
importance and added-value of European cooperation.
To raise awareness of potential entrepreneurs in the
partner regions about the economic possibilities of
integrating the analogical and digital dimensions of the
retail activity and exploring innovative business models
and procedures.
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SARURE Target Groups to
reach with communication
activities
1. Policy makers responsable for support to
SMEs in partner territories
2. Organisations and Associations in the
territories providing support to retailers
3. Potential retail entrepreneurs in the partner
regions
4. The citizens of the partner regions
5. Councils / City halls
6. Another experts in retail
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SARURE Key Messages to
communicate
The role retail plays for social and territorial cohesion.
The importance of both the neighbours as consumers and
the politicians as policymakers to support local rural retail.
The unimaginable chances technologies and innovation
provide for retail today, location apart, thanks to digital
dimension.
The weight of local retail SMEs concerning local economy
and jobs.
The risk of the comercial biodiversity of European
territories disappearing, great comercial distribution formats
marketing completely the
market.
The social, cultural and economic role of retail in our
villages and cities from ancient times.
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Some hints for effective
Communication:
- Tailored messages for the different groups
- Clear & simple messages
- Make communication activities and
messages fresh and appealing
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SARURE visual identity
▪ Developed by Interreg Europe
▪ Mandatory
▪ Logos of project, EU and ERDF funds must be
present.
▪ Partner Organisation logos also, as much as
possible
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SARURE visual identity
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SARURE visual identity
Our Team
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SARURE visual identity
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SARURE Communication
Tools and Activities
Use of Google Drive for sharing documents, photos, etc.
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Posters
▪ It is possible to
translate into
your language.
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Website
www.interregeurope.eu/sarure
Remind that it is required by Interreg Europe that the project is
mentioned on your institutional website!
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Website - Contacts
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Website
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Website
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Social media Please, follow us!
www.facebook.com/SaveRuralRetail
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Social media Please, follow us!
www.twitter-com/SaveRuralRetail
#SARURE
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Social media Please, follow us!
https://www.linkedin.com/company/sarure
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Data base of 800 contactsPARTNER DATA BASE
SENT
P2 Government of Aragon (SPAIN)
P3 Region Western Macedonia (GREECE)
P4 Regional Council South Karelia (FINLAND)
P5 Municipality of Söderhamn (SWEDEN)
P6 Municipal District Burgenlandkreis (GERMANY) Received
P7 Sligo County Council (IRELAND)
P8 Local Action Group Association “South Warmia” (POLAND) Received
EU General Data Protection Regulation (GDPR)
Before send, express their consent!
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Brochures
There are 2 project brochures: at
beginning and end
The first NOW!
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Press releases
1 x partner(8) x semester (9) = 72 PR
Send to us (Advisory Lead Partner)
for sharing it on the SARURE
Website
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Newsletters
1 x semester = 9
All the partners must be active and
give us contents, information and news
Send to the dissemination list of
contacts
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Targeted Communication Events
4 x partner
Semester 2, 3, 4 and 5
With the different target groups:
1. Policy makers responsable for support to SMEs in
partner territories
2. Organisations and Associations in the territories
providing support to retailers
3. Potential retail entrepreneurs in the partner regions
4. The citizens of the partner regions
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Attend External Events
1 x semester
At least 1 external event taking SARURE
to it.
Evidence is necessary; pictures,
signatures, programmes, news…
July 2018 in Almazán
(Soria, SPAIN)
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Communication results
in numbers:- Nº of appearances in media: 72 (1 press release x 8
partners x 9 semesters)
- 1 project website active
- Average number of sessions at the project pages per
reporting period: 500
- 1 fan page in social networks
- 9 information posters installed
- 9 roll-ups for promotion of project in communication
events
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- 1 list of 800 contacts for project dissemination
- 2 project brochures, at beginning and end
- 5 digital newsletters produced and disseminated
- 28 targeted communication events (7 territories x 4 events
each)
- Attendance of the project (any partner) to 5 external events
- 1 final event of the project
- Promotional ítems with partners own funds
Communication results
in numbers:
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To do in short!
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To do in short:
Review of the communication plan for the project during kick-off meeting in
Teruel.
Development of the project website and social media. ALP Chamber of
Commerce of Teruel will create both and will be responsible for their
updating; all PPs will provide contents.
Creation of a data base of 800 contacts of the retail sector throughout EU
for dissemination of SARURE outputs. Each partner will provide 100
contacts; ALP will coordinate the building of the database.
Drafting and dissemination of 8 press releases (1 per partner) issued in
partner cities/regions to inform about the project starting.
Semester 1:
Communication & dissemination
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To do in short:
Translation of the brochure into partner languages by each PP for local
dissemination. Distribution to the strategic dissemination list.
Drafting of digital newsletter nº1 with information on the project; produced by
ALP; all PPs provide raw material for contents. Distribution to the data
base of contacts for dissemination (GDPR!).
Production and installation of 9 posters of the project in partners’
headquarters.
Attendance by partner/s to at least 1 external event taking SARURE to it.
Participation of the project in communication activities organized at
programme level. ALP will attend representing SARURE.
Semester 1:
Communication & dissemination
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To do in short:
PARTNER Communication Email
Contact
P2 Government of Aragon (SPAIN)
P3 Region Western Macedonia (GREECE) + University
P4 Regional Council South Karelia (FINLAND)
P5 Municipality of Söderhamn (SWEDEN)
P6 Municipal District Burgenlandkreis (GERMANY)
P7 Sligo County Council (IRELAND)
P8 Local Action Group Association “South Warmia” (POLAND)
WHO IS IN CHARGE OF COMMUNICATION??
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To do in short:
PARTNER Communication
Mobile Contact
P2 Government of Aragon (SPAIN)
P3 Region Western Macedonia (GREECE) + University
P4 Regional Council South Karelia (FINLAND)
P5 Municipality of Söderhamn (SWEDEN)
P6 Municipal District Burgenlandkreis (GERMANY)
P7 Sligo County Council (IRELAND)
P8 Local Action Group Association “South Warmia” (POLAND)
WHO IS IN CHARGE OF COMMUNICATION??
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To do in short:
DOCUMENT PENDING ISSUES
List of 100 contacts for the
project dissemination activities
Consent (GDPR)
Photos, contents and news
about retail in your territories
Póster & roll up At Headquarters
Social Media and Web Follow us and send to us information!
Mention the project on your institutional website
Brochure 1 Ideas to [email protected]
Newsletter 1 Contents to [email protected]
Press release Copy to [email protected]
Please, take note!
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FOLLOW US in Social Media!
@SaveRuralRetail
@CamaraTeruel
@MultiserviRural
nuriaros.camara
0034 649 838 203
