Style guideJosep Carreras Leukaemia Research

Institute

◦ Graphic standards, materials and style guidelines

2016

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Contents

P. 1 Introduction

P. 2-8 Graphic standards

◦ Logo

P.9 Corporate colours

P.10 Typography

P.11-17 Application of the rules

◦ Materials and frequent media

P.18 Style guidelines

P.19 Affiliation

P.20 Image policy

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Introduction

The aim of this guide is to impose order on the Josep Carreras

Leukaemia Research Institute Foundation’s visual and written

communications.

This manual constitutes the only valid guide for all

communication between internal departments and with external

suppliers and the public, so as to build a single and

homogeneous perception of our organisation.

The guide contains an explanation of the rules to be applied

regarding the logo, communication media, most frequent

materials and standard transcriptions and communications.

For any further explanation about our visual identity and style

guidelines, to obtain materials or to resolve any possible

doubts, members of the team should contact:

Josep Carreras Leukaemia Foundation

Alexandra Carpentier de Changy / Marta Fernández

(+34) 93 414 55 66

comunicació@fcarreras.es / marta.fernandez@fcarreras.es

Josep Carreras Leukaemia Research Institute

Harvey Evans

(+34) 93 554 30 54

hevans@carrerasresearch.org

* Both of these communication departments will be pleased to

assist you in the event of any doubts arising about which of the

two to contact, or who to contact regarding a specific issue.

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1. Graphic standards

1.1 Logo

Concept

The aim has been to combine two fundamental

elements in representing the institution, but both

focused on one aim: the future cure for leukaemia.

On one hand, organic shapes that represent the

crux of the problem and also its solution: cells.

These cells are arranged in a manner similar to

the symbol for infinity, thus representing the

Institute's calling and genesis, that is to say,

infinite and tireless research until leukaemia is

100% curable.

On the other hand, a separate orange circle

represents the definitive cure that one day we may

achieve. The different colour for the circle helps

establish a link between the Foundation's logo and

that of the Institute so that the two organisations,

which share the same aim of finding a cure for

leukaemia, are more readily associated with each

other through colour.

The design as a whole has a dynamic and cheerful

appearance quite befitting the hopes and

enthusiasm that constitute the driving force behind

all the endeavours of the Josep Carreras

Leukaemia Research Institute.

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IJC logo

Languages

The logo is the symbol that represents and personifies the organisation, differentiating it

visually. It is the most important element of the organisation’s identity and must be used in all

media.

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IJC logo

Logo. POSITIVE versions

All the logos are available in PNG format (transparent background) in the three languages and

also as vector graphics. Care must be taken to ensure the correct visibility of the logo when

applied with a transparent background over another background photograph or colour.

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IJC logo

Logo. NEGATIVE. Versions on coloured background

All the logos are available in PNG format in the three languages and also as vector graphics.

Care must be taken to ensure the correct visibility of the logo when applied with a transparent

background over another background photograph or colour.

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Logo

Standardisation. Exclusion zone.

The logo will be more visible and will have greater impact if there is sufficient space around it.

The exclusion zone defines the space within which there must be no text, image or graphic

element. Whenever possible more space should be added.

Example: in combination with one or more other logos

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Logo

Standardisation. Minimum size

For the logo to be legible on all media it should be at least 40 mm long.

40 mm. Minimum recommended size.

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Logo

Examples of incorrect use of the logo

The logo proportions may not be changed

The colours of the logo may not be changed and neither may photos or images of any

kind be added to any of its parts.

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ORANGE

PANTONE 1505C

R255 G105 B0

C0 M71 Y95 K0

Web #FF6900

BLUE

PANTONE 3115C

R0 G193 B213

C71 M0 Y18 K0

Web #00C1D5

1.2 Corporate colours

GREEN

PANTONE 360C

R108 G194 B74

C62 M0 Y84 K0

Web #6CC24A

BLACK

PANTONE BLACK

R0 G0 B0

C0 M0 Y0 K100

Web #000000

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1.3 Typography

Logo fonts

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2. Application of the rules2.1 Materials and frequent media*

Model IJC letter

* All the materials are

available in the various

languages.

*Font: Arial 11 pt; black; justified text.

ARIAL

11 pt

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Visiting cards

IJC

Visiting cards are available from Harvey Evans: hevans@carrerasresearch.org or

(+34) 93 554 30 54

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Folders (exterior)

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Folders (interior)

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Sticker with logo for use on any white envelope or box, which the sender may write on. Stickers are

always to have a 7 cm diameter.

Stickers

Crop mark

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FJC American envelope

Outline

The window for windowed American envelopes must ALWAYS be on the left. The style for letters has

been standardised with the address ALWAYS on the left, and this can not be changed.

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E-mail signature

The font Arial 11 pt black is also to be used for e-mails.

Example

Nom Cognom 1 Cognom 2

Càrrec o Departament

IMPPC Building, Campus ICO-Germans Trias i Pujol

Ctra de Can Ruti, Camí de les Escoles, s/n

08916 Badalona, Barcelona

T. (+34) 93 554 30 50 F. (+34) 93 XXX XX XX

www.carrerasresearch.org – xxxxxxx@carrerasresearch.org

The Institute’s full name in the three languages is:

- Institut de Recerca contra la Leucèmia Josep

Carreras

- Instituto de Investigación contra la Leucemia Josep

Carreras

- Josep Carreras Leukaemia Research Institute

The acronym IJC may be used only when the full name of the

organisation, the Josep Carreras Leukaemia Research

Institute, has been previously mentioned. An effort should be

made to avoid overuse of acronyms.

The following variations are not approved and should NOT be

used:

- Institut de Recerca Josep Carreras contra la Leucèmia

- Institut [...] contra la Leucèmia Josep Carreras

- Instituto de Investigación José Carreras contra la Leucèmia

- Institut [...] Josep Carreras

- José Carreras Leukaemia Research Institute

- Josep Carreras Leukemia Research Institute

In English the British, not the U.S., spelling of the word

LEUKAEMIA is to be used (not LEUKEMIA).

Word order and capitalisation are always to be observed for the

name of the Institute.

The Institute’s campus names in English, their short forms and

acronyms are as follows:

Campus Clínic-UB

Campus ICO-Germans Trias i Pujol o Campus ICO-GTiP

Campus Sant Pau

Campus names must always accompanied by mention of the

name of the organisation. The variations UB-Clínic Campus and

ICO Campus may not be used.18

All scientific publications by IJC researchers must also be credited

with the following text in English:

Josep Carreras Leukaemia

Research Institute

19

Images that include Mr. Josep Carreras must have prior approval

from the Josep Carreras Foundation Communications

Department:

Josep Carreras Foundation

Alexandra Carpentier de Chagy / Marta Fernández

comunicacio@fcarreras.es

(+34) 93 414 55 66

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MANY

THANKS!