Presentación de PowerPointPresentación de PowerPoint Author Omar González Granados Created Date...
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“Importance and benefits of IP audit and valuation” Kiyoshi Tsuru
Transcript of Presentación de PowerPointPresentación de PowerPoint Author Omar González Granados Created Date...
“Importance and benefits of IP audit and valuation”
Kiyoshi Tsuru
IP value for startups
• Most valuable asset of a technology startup.
• Essential to obtain funding.
• Reduces operational risks.
•Brings opportunities for future growth andexpansion through sales, licensing, oracquisition.
•Competitive advantage to get distinctionfrom market competitors.
80% of the value of a startup is
based on their IP portfolio.
k
Innovation Ecosystem
FundingOrganizations
Public entities
Research centers and universities
Incubators
Clusters
Market opportunities
IP audit and valuation
Portfolio strategic management
Audit and review
Portfolio analysis and due diligence
Valuation
• Identify IP assets.
• IP asset management.
• Asses and manage risks.
• Check for infringements.
• Uncover unused assets.
IP Due diligence
Fixes needed.
Is it protected?
Restrictions?
Identify IP.
Identify owners
Identify creatorsDue
Diligence
Value of an IP asset
Ability to exclude competitors from a particular market.
Quantifiable value: Direct exploitation Sale or licensing deals. By ownership:
Minimizing the negation power ofcostumers. Mitigating rivalry. Offsetting supplier power. Raising barriers to entry by competitors.
Reducing the threat of substitutes.
Minimum Viable Product - MVP
“Your Minimum Viable Product Is Your Most Valuable Player”
Value of a Patent Per Se
•Value of fully commercializing theunderlying Invention:a) in the presence of patent protection.b) in the absence of patent protection.
• Value of the Patent Per Se = a) - b)Valuating the potential extra profits obtainablefrom fully exploiting the invention in the patent’spresence compared with those obtainablewithout patent protection.
EBITDA = Earnings Before Tax + Interest +Depreciation + Amortization.
Enterprise Value = (market capitalization + valueof debt + minority interest + preferred shares) –(cash and cash equivalents).
EBITDA Multiple = Enterprise Value / EBITDA
Factor
5x
8x
10x
EBITDA
Reasons for Valuation
Motebo. Textile Motherboard
MoTeBo
Empower Wearable Technology & Internet of Things
Co-exhibitor with
México Partner Country 2018
MoTeBo
Empower Wearable Technology & Internet of ThingsCo-exhibitor with
México Partner Country 2018
Motebo. Textile Motherboard
Kol Mexico. Organic Bioregenerator
Kol Mexico. Organic Bioregenerator
1st place INADEM High Impact Project INADEM
Kol Mexico. Organic Bioregenerator
2018 BSA Global Cloud Computing
GLOBAL SOFTWARE SURVEY 2018Unlicensed Software Use
16%
26%
52%
56%
57%
57%
0% 10% 20% 30% 40% 50% 60%
North America
Western Europe
Latin America
Middle East & Africa
Central & Eastern Europe
Asia-Pacific
GLOBAL SOFTWARE SURVEY 2018Commercial Value of Unlicensed Software
16%
26%
52%
56%
57%
57%
0% 10% 20% 30% 40% 50% 60%
North America
Western Europe
Latin America
Middle East & Africa
Central & Eastern Europe
Asia-Pacific
Porsche Tower, 19th floor, Col.El Yaqui,
Del. Cuajimalpa, P.C. 05320, Mexico City, Mexico.
+52 (55) 5652 2021
www.tmilaw.com.mx
