Present tv channels in social development
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Transcript of Present tv channels in social development
GROUP MEMBERS:
Aqsa Rundhawa 15-10728
Zanab Mahmood 15-10752
Merab Norris 15-10710
MCOM 101
THE PRESENT ERA IS CONSIDERED
AS THE ERA OF DEVELOPMENT OF
ELECTRONIC MEDIA IN PAKISTAN.
CRITICALLY EVALUATE THE ROLE
OF PRESENT TV CHANNELS IN
SOCIAL DEVELOPMENT.
What is Electronic Media?
Electronic media is a broadcast media that
requires its audience to access information using
electronic technology.
It mainly includes TV, Radio, Social networking,
Emails.
Development of Pakistan’s
Electronic Media
PTV- the only entertainment channel.
Government policies played a vital role.
(Musharraf’s Era)
Establishment of PEMRA
Raise in viewership of local TV channels
Explosion of TV channels
Electronic Media in Present Era
This is the age of
information explosion
Turning the
world in a
Global village
ROLE OF TV CHANNELS IN
SOCIAL DEVELOPMENT
What is Social Development?
Social Development is described as
“actions that are taken to build positive outcomes and prevent negative social
outcomes that can adversely affect a community”
These outcomes include issues ranging from
crime
poverty
gang activity
addictions and substance abuse
poor health.
Social Development through
media
important institution in social development
communicate messages
It plays a role in developing one's
personal sense of self-identity
opinions or preferences,
interpretation of how they see the world around
them
interactions with other people
Social Development through
media
affect on people’s perceptions.
reason the politician’s bribe the journalists to write in favor of them.
As Malcom said:
“The media is the most powerful entity on earth. They have the power to
make the innocent guilty & to make the guilty innocent, and that’s power. Because they
control the minds of the masses.”
Aim of social development
Improving the availability of support systems
prevent negative outcomes before they occur
or buffer their impact
Role of TV Channels
Manners & etiquettes,
Child learning
Dressing sense according to
the different occasions,
Tells us about the latest fashion.
Best source of delivering the
message effectively.
Some social
development/awareness through
TV channels:
1. Education
2. Transport3. Health4. Politics
5. Sports6. Crime7. Drama’s.
1. Education
Educational benefits for children through TV
channels:
TV can help kids learn about a
variety of subjects.
Children’s shows, offer opportunities to spark
learning.
Documentary and nature shows are also
entertaining and educational for kids.
Through media, kids can explore places,
animals, or things that they couldn’t see
otherwise.
Most kids are not able to visit a zoo or see a
giraffe in the wild, but many have seen these
things on TV.
Similarly they can explore different places or
things that they do not have access to visit.
Can build analytical skills by
discussing media.
What do you think will happen next? Who did it?
What will the result be? What could that
character have done instead?
When watching soap or dramas, a person thinks
of such questions which will help them learn to
think, problem solve, and predict, making TV
viewing a more active experience.
More important than just memorizing
facts, developing thinking skills will benefit them
for the rest of their lives.
Recent step by TV channels for
creating awareness/education:
The recent
commercial by the
Geo TV “Zara
Sochiye”
thinking over the
problems of society.
promoting social
development in the
society.
2. Transport
Awareness about Metro Bus Service.
It also gave people the idea of how much money is put in, in this project.
People get to know what's done with their money.
3. Health
Awareness about dengue virus.”Dengue Mukao Campaign”
Educating people about its symptoms, causes, prevention and cure measures.
Bringing different diseases into consideration.
Health awareness lead to social development.
4. Politics
The TV Channels plays a vital role in bringing the facts about different political parties to the public.
Helping people to decide whom to cast their vote
Voting the right person leads to social development.
5. Sports
Today, there are separate TV channels for sports.
These channels provide the public with entertainment through sports and gives them the information regarding different sports. For example: Geo Sports, etc.
These channels also provide the people with different expert reviews about the various sports.
It also helps to promote sports in the society which is definitely going to help in the social development of the society.
6. Crime
bringing different crimes in the spotlight
authorities to take measures to stop or at least
lessen those crimes.
7. Dramas
The various TV channels these days are showing dramas or soaps which are showing different issues of our society.
These dramas help the people to understand what problems such issues can create and how can we solve those problems.
Examples: rehai on HUM TV, Zindagi gulzar hai on HUM TV, etc.
Ethics:
unbiased and neutral news
and information
Being a media person one
should work free of all bribes
and pressures.
“Media is a double edged sword.
It has its benefits, it has its vices”
So is true for TV Channels
Negative Impacts of Electronic
Media on our Society
False values
Projecting values that are not true to our culture
and society.
Health
Children especially fall prey to negative
influences:
Smoking
Alcohol use
Negative Impacts of Electronic
Media on our Society
Opinions are manipulated
Our minds become putty in the hands of media.
Media molds our thoughts however they want.
Media brainwashes us and makes believe in
whatever they say.
News blown out of proportion
This causes people to act out in a negative way.
Causes a rift in society.
People only see and believe what they are shown
and they end up believing in lies.
Negative Impacts of Electronic
Media on our Society
Violence
Children sometimes try to reenact in real life what they see on TV.
Promotes negative behavior among people.
Moral values
Moral values are constantly put on a backburner because TV shows and movies don’t promote our true moral values.
This creates a moral vacuum.
Negative Impacts of Electronic
Media on our Society
Social isolation
People tend to spend more time in front of their televisions and computers.
Social interactions are reduced to a minimum.
Academic performance
Academic performance is thwarted.
Children are spending more time watching dramas and movies.
Spend less time studying.
Conclusion
For many years, electronic media has taken upon
itself the responsibility to give people insight into
what’s happening around them.
Good or bad impacts aside, media has been an
instrumental part in educating, entertaining and
informing the society for ages.
The good outweighs the bad because at the end,
it’s only a matter of how something is perceived by
someone.
References
http://lereveal.com/electronic-media-in-pakistan-2/
http://www.citypa.ca/Residents/Community/SocialDevelo
pment/tabid/452/Default.aspx
http://www.businessdictionary.com/definition/electronic-
media.html
http://answers.yahoo.com/question/index?qid=20091106
045303AAREK5Y
http://www.citypa.ca/Residents/Community/SocialDevelo
pment/tabid/452/Default.aspx