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Transcript of Preseneted to: Mr. Musheer Raza
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8/14/2019 Preseneted to: Mr. Musheer Raza
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Coca Cola Pvt Ltd.
PRESENETED TO:
MR. Musheer Raza
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8/14/2019 Preseneted to: Mr. Musheer Raza
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Coca Cola Pvt Ltd.
Marketing Mix OfCoca Cola
Presented By
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Coca Cola Pvt Ltd.
Introduction
Dr.John Pemberton
Establish in 1886
1986 merge
Largest Soft drink
company
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Coca Cola Pvt Ltd.
Coke History In Pakistan
53 years of dedicatedservice
CCBPL
10 OPRATINGPLANTS
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Coca Cola Pvt Ltd.
Popular Slogans of Coke
1886 Drink Coca-Cola
1942 The only thing like
Coca-Cola is Coca-Cola
itself
1993 Always. Coca-Cola
2001 Life is Good
2005 Geo Coke Zindagi
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Coca Cola Pvt Ltd.
Mission Statement of
Coca-Cola
Brand Coca Cola is thecore of our business
Customer is king;
Customer demand driveseverything we do
We will serve consumersa broad selection of thenonalcoholic ready-todrink beverages theywant to drink through outthe day
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Coca Cola Pvt Ltd.
Target Marketing
Mass Marketing
Segmented Marketing
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Coca Cola Pvt Ltd.
Marketing Mix Of Coca-Cola
Product
Price
Place
Promotion
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Coca Cola Pvt Ltd.
Product
Product Range Coke,
Sprite
Fanta Diet coke
Bottle sizes SSRB
LRB NRB
PET 1.5
CANS
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Coca Cola Pvt Ltd.
Product
Packing
Product strategy
Levels of product
Coreproduct
Actual product
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Coca Cola Pvt Ltd.
Product
Product Classifications
Branding Brand Equity
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Coca Cola Pvt Ltd.
Price
Price Rs.10/- for 250-ml bottle
Rs.25/- for tin
Rs.30/- for 1 liter bottle
Rs.50/- for 1.5 liter bottle.
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Coca Cola Pvt Ltd.
Price
PRICE STRATEGY
Trade Promotion
Coca Cola Company
gives incentives to middle
men
Seen as sold
Cash Incentives
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Coca Cola Pvt Ltd.
Price
Different Price in
Different Seasons
Different in Summer
Different In Ramadan
Different In Competition
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Coca Cola Pvt Ltd.
Place
Availability
Available in posh areas
Available in Backward
areas
Extent in posh areas
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Coca Cola Pvt Ltd.
Place
DISTRIBUTION
CHANNELS
Direct selling
Indirect selling
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Coca Cola Pvt Ltd.
Place
FACILITATING THE
PRODUCT BY
INFRASTRUCTURE
Vizi cooler
Freezers
Display racks
Free empty bottles and
shells for bottles
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Coca Cola Pvt Ltd.
Place
Market
segmentation
Segment size
Segment growth
Segment structuralattractiveness
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Coca Cola Pvt Ltd.
Place
Coke segmentation
strategy
GeographicSegmentation
Internationally
Climatic Locally
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Coca Cola Pvt Ltd.
Place
Demographic
Segmentation
Age
Family type
Income
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Coca Cola Pvt Ltd.
Promotion
Advertisements with
slogans
Coca-Cola enjoys
Always Coca-Cola
Eat Cricket, sleep cricket,
and drinkCoca-Cola Maza zindgi ka Coca-
Cola
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Coca Cola Pvt Ltd.
Promotion
Sponsorship
Sports e.g. cricketmatches and hockey
Events e.g. basant
festivals
Artist album e.g.Arar-
ul-Haq
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Coca Cola Pvt Ltd.
Promotion
PROMOTION
STRATEGIES
Getting shelvesEye Catching
Position
Sale Promotion
UTC Scheme
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Coca Cola Pvt Ltd.
Promotion
PUBLICITY
Print media Pos material
TV commercial
Billboards andholdings
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Coca Cola Pvt Ltd.
Promotion
Prize schemes
Coca-Cola glassesBicycles
TV (16, 21.28)
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Coca Cola Pvt Ltd.
Promotion
Prize cuts from timeto time
Ramadan offer
Eid offer
Buy one get one free
Anniversary offer Independence Day
offered
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Coca Cola Pvt Ltd.
Promotion
Billboard electronic
sign board
In major public areas,
liberty bank square
At center point.etc
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Coca Cola Pvt Ltd.
Promotion
Promotional
campaigns of coke
BASANT
Concerts and charity
programs
Cricket players for
promotion
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Coca Cola Pvt Ltd.
Conclusion Recommendations
Bottle shape
Should be flexible in
policies Launch Kingly
water
BOTTLE SAHPE.