PRESANTATION BENCHMARKING

8/22/2019 PRESANTATION BENCHMARKING

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PRESANTATION ONBENCHMARKING

SUBMITTED TO:-

PROF.ANUBHA VALIYASUBMITTED BY:-

ATINDRA KUMAR

PADMAJA TRIPATHI

SECTION:-MM-1


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BENCHMARKINGBenchmarking is the process of continually searching for the bestmethods, practices and processes, and either adopting or adaptingtheir good features and implementing them to become the best of

the best.

Why are other better?

How are others better?What can we learn?

How can we catch-up?

How can we became the best in our sector?


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BENCHMARKING CONCEPT

What is ourPerformance level?

How do we do it

What are othersPerformance levels?

How did they getthere?

CreativeAdaptation

BreakthroughPerformance


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WHY BENCHMARKING

To Obtain an External Perspective of What Is Possible

To Assist in Setting Strategic Targets

To Promote Improvements in Performance To Establish a Competitive Edge

To Enhance Customer Satisfaction

To Reduce Costs

To Improve Employee Morale

To Achieve Quality Awards

To Survive


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TYPES OF BENCHMARKING1) Comparison: (Partner Selection)

Internal Best in Firm

Competitive Best in Industry Functional

Generic

2) Form:-

Performance Benchmarking

Process Benchmarking

Strategic Benchmarking


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SELECTING BENCHMARKING PARTNERS

BENCHMARKINGTYPE

INTERNAL

GENERIC

COMPTITIVE

FUNCTIONAL

POTENTIAL BENCHMARKINGPARTNERS

Comparable sites, branches, sections,

departments within the business

Within the same industry sector

Same function across all industry fields

All industry fields


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INTERNAL BENCHMARKINGComparison of similar functions in different

operating units within the organization

Example

Tata Steels Colliery divisionsbenchmarking their maintenance practices

with that of the Maintenance divisioninside the Steel Works at Jamshedpur.


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COMPETITIVE BENCHMARKINGComparison of organization functions and

key processes against external good

practice organization.


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FUNCTIONAL BENCHMARKINGComparison of similar functions against

external best in any industry

Example

Hindustan Max GB Ltd , a pharmaceuticalcompany, benchmarking their

maintenance function with that of TataSteel.


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GENERIC BENCHMARKINGComparison of functions which are generic

in nature in any industry

Examples

Hospital in the U.S. routinely benchmarktheir patient management against hotels

guest management.Airlines benchmark their customers service

with 5 star hotels.


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PERFORMANCE OR COMPETITIVE

Organizations using performancemeasures to compare themselves against

similar organizationsExample

FMCGs comparing with each other for

Market share, Retention rates, profits,costs.


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PROCESS BENCHMARKING

Focus on specific operations or processes

Examples

In higher education - Enquiry Management,Enrolment

In Logistics - Delivery, Safety.

In hotels - Housekeeping, Customer Care.


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STRATEGIC BENCHMARKING

Used where organizations seek to improvetheir overall performance by focusing on

specific strategies or processesExample

Benchmarking against organizations which

have won awards or some otherdistinctions


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BENCHMARKING PROCESS

PHASES STEPSPLANNING 1) define what is to be Bench Marked?

2) Identify the best competitor

3) Determine the data collection method and startcollecting data

ANALYSIS 4) Determine the current performance GAP

5) Project future performance levels

INTEGRATION 6) Communicate bench mark findings and gainacceptance

7) Establish Functional GoalsA) Communicate Data For analysis

B) Acceptance for Analysis


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BENCHMARKING PROCESS

PHASES STEPS

ACTON 8) Develop Action Plans9) Implement specific actions and monitor Progress

MATURITY 10) Recalibrate Benchmarks11) Attain the Leadership position12) Integrate Practice into the Process


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Problems in BenchmarkingFinding suitable partners.Difficulties in

comparing data (50% of organizations foundthis)

Resource constraints (Time, FinanceandExpertise)

Staff resistance.


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CONCLUSIONQuality management programs include quality control, quality

assurance, Continuous Quality Improvement and Total QualityManagement.

Benchmarking is one of the tool to help organizations developstrength and reduce weakness.

BM can inspire managers and organization to compete.

Performance BM is to compare ones own performance withthat of some other organization.

Process of BM is to compare the methods and practice forperforming progress.


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THANK YOU

PRESANTATION BENCHMARKING

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