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Preparing Your Business For Massive Growth In 2017
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Transcript of Preparing Your Business For Massive Growth In 2017
Preparing Your Business For
Massive Growth In 2017
In This Webinar, You Will Learn: The Secret To Creating SMART goals you can actually
track and achieve.
5 Critical Things You Must Know About Your Business
5 Inside Tips For Business Success in 2017 that top brands are using in their business and you should too.
But First...
Problems Businesses Will Face In 2017
1.Uncertainty
2. Marketing Strategy To Deploy To Get The Most Returns?
3. Monitoring Performance
4. Genuinely Connecting With
Customers
5. Managing Growth Expectations
Creating Smart Goals
Creating Smart Goals
Some Examples:
GOAL: I Want To Create More Awareness For My Products & Services
Some Examples:
GOAL: I Want To Get My Products and services in front of 200 more people
monthly
Some Examples:
GOAL: I Want To Get My Products and services in front of 1000 more people
monthly using Facebook
Pro Tip
Write Them Down!
For Your Business
Business Goals + Financial Goals
Answer These Questions:How Much Do You Want To Make This Year?
How Much Do I Need To Make Each Month To Reach My Annual Goal?
What Value (Products & Services) Will I Provide In Order To Reach My Annual Goal?
How Many [Customers Do I Need/Units Must I Sell] To Reach My Monthly Financial Goal?
The 5 Commandments of
Marketing
Marketing is the lifeblood of every business!
#1 - Thou Shalt Know Thy Customers
What frustrations do they have (relevant to your products and services)?
What is their goal for the year?What do they need to do to achieve this goal?What strategies did they use last year? Before that?
What worked? What didn’t?
#2 - Thou Shalt Know Thy
Competition
What do I need to know about them?How do I get information about my competitors?What do I do with the information I have about them?
What do I need to know about them?
Products/ServicesMarket to CustomersPrice PointsDistributionDeliveryCustomer LoyaltyMedia Activities
What do I need to know about them?
How do I get information about my competitors?
Google ThemGoogle TrendsGoogle AlertsSpyfu
Talk To Them DirectlyTalk To Their Customers
How do I get information about my competitors?
What do I do with the information I have about them?
What are they doing better than you?What are they doing worse than you?What can you improve on?
What do I do with the information I have about them?
#3 - Thou Shalt Know Thy Partners
KEY: Turn Your Competitors Into Partners.
Direct Competitors Vs. Indirect Competitors
Who Can You Partner With in your niche? In your industry?
How Can I Partner With Them?Reach Out! Take The First Step
Ask Yourself:
#4 - Thou Shalt Know Thy Sales Psychology
Sales Psychology simply means the process you take your potential client
through to make the decision to buy from you.
EmotionsTrustRationalisationLess OptionsCall To Action
#5 - Thou Shalt Know
Thy Marketing Calendar
How does a marketing calendar improve efficiency in your business?
Creating Smart Goals
Organise your marketing activities to stay on track with all your marketing pieces.
WRITE THIS DOWN: 1.What is your big goal?2. What products do you want to promote this year?3. How you want to promote them?4. What platforms you want to promote on?5. What days and months are you going to promote these products?
You MUST have a schedule This helps you achieve your goals and
track your progress.
Shrinks InefficienciesGives more freedom and time - planning and
scheduling gives you more time.Helps you to maximize creativity.Your accountability partnerHelps you serve your clients better
5 Reasons You Need A Marketing Calendar For Your Business
Insider Tips
Tip #1
Follow Up With Your Customers
Tip #2
How A Marketing Calendar Improves Efficiency In Your Business
Tip #3
Have a well mapped out process for your marketing.
Tip #4
What’s Next?
Closed Facebook Group: Smart Marketing For Business OwnersGo to: theiventeam.com/fbgroupPrice: FREE
What You Get...
Access To The iVEN Team + Other Business Minded Individuals
Facebook Fridays: Join Us On Facebook LIVE every Friday at 3 p.m. (Lagos Time)
Go to: theiventeam.com/fbgroup
What You Get...
Your Business Strategy and Marketing Questions Answered.
Send Questions to us via twitter or email: [email protected] Use the hashtag: #AskiVEN in your tweet or in the Subject line!
“Grow My Business in 2017” Coaching SessionLimit: 5 businessesValue: N 250,000You Pay: N100,000Go to: theiventeam.com/gmb2017