Prepared by Rishi Narain Golf Management
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Transcript of Prepared by Rishi Narain Golf Management
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SPONSORSHIPS
PRESENTING SPONSOR
Genpact GOLD SPONSORS Sudhir Gensets Power Plate – Hero
Motors
SILVER SPONSORS Nature Valley Bahri
Infrastructure Stanford Suites
SILVER SPONSORS Art D’Inox AVIS Bahri
Infrastructure TaylorMadeSwarovski Coke Chivas Bacardi Carlsberg BeerOmega
MEDIA PARTNERSZee Sport NDTV Profit The Economic
Times
Sponsorship deals by RNGM:-
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PLAYERS FACILITATION First Challenge was to build loyalty to the event with the
international players Every player was received at the airport by RNGM staff and
dropped at the hotel in personal vehicles without waiting. Each room was provided a complimentary basket of
biscuits, snacks and fruit juices
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AGRA TRIP 25 players travelled The group accompanied by an RNGM
representative & photographer General supervision and lunch at
Mughal
Players at the Taj Players at the Taj Mahal, AgraMahal, Agra
Players in the BusPlayers in the Bus
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EQUIPMENT PARTNER
1500 Taylormade Golf Balls provided at the range – world class facility
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PRESS CONFERENCE
Press Conference set-up on formal stage. Journalists transport to Gurgaon for the
PC provided The interactive session for the players
was appreciated by media Media follow ups and photo distribution
after the PC ensured good coverage the next day.
Press Conference – 24 Press Conference – 24 MarchMarch
Player being Player being interviewed by CNN-interviewed by CNN-
IBN – 24 MarchIBN – 24 March
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WELCOME DINNER
Genpact executive involvement Genpact putting competition and prize distribution Media attended the welcome dinner
Players Enjoying the Players Enjoying the Evening Evening
Guest at the Welcome Guest at the Welcome DinnerDinner
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PUTTING COMPETITION FOR GENPACT
Pro-Am team Putting competition organised for 36 Genpact employees Golf tips from lady pros to the employees Team building, bonding between employees of Genpact Genpact had excellent feedback from this value addition
Genpact Executives during Genpact Executives during the Putting Competitionthe Putting Competition Genpact ExecutivesGenpact Executives
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PRO AM
Sponsors entertained VIP clients Celebrity attendance for media coverage 98 percent attendance by VIP’s for the Pro Am
Players being handed Players being handed their Giveaway Bagtheir Giveaway Bag
Players at the Players at the Registration DeskRegistration Desk
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PRO AM
Sponsors took pride in hosting VIP corporates, businessmen and bureaucrats
Pro am event participants included celebrity cricketers Kapil Dev, Jefrey Du Jon, Dean Jones for additional media interest
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PRO AM DAY VEHICLE DISPLAY
Vehicles of Mercedes Benz put on display at Breakfast Area Positioning: Afternoon session the cars were moved nearer the carts
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POWER PLATE PROMOTION
More than 90 participants tried a demo of Power Plate equipments Lucky draw at the event for power plate machine!
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CHAMPIONSHIP ROUND 1
Official Synchronized clocks from Omega placed at range, practice green, starting tees
Refreshments for Players: Water, Soft Drinks and Energy bars courtesy Coca Cola and Nature Valley
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VOLUNTEERSVOLUNTEER ARRANGEMENTS
Adidas T-shirts Greg Norman caps Art d inox bar sets Complimentary F&B 40 Omega shirts / 20 Omega gloves
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GALA DINNER
Sponsor Interaction with VIP guests Sponsor speeches Sponsor signage Sponsor AV presentations Pg 3 media coverage
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HOLE IN ONE PRIZE
Hole in Prize winners being presented by Co Sponsor with full media coverage = extra value
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GENPACT EMPLOYEE SESSIONS WITH STAR PLAYERS
ONE HOUR INTERACTIVE SESSION WITH 100 GENPACT EXECUTIVES IN AUDITORIUM
DELIVERED INVOLVEMENT TO EMPLOYEES TOPICS – GOAL SETTING AND PURSUIT OF
EXCELLENCE HIGHLY APPRECIATED BY GENPACT MGMT
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CHAMPIONSHIP ROUND : Day 2
SHORT GAME CLINICS held for the employees of Genpact and promotion of Nature Valley Celebrity Attendance Executive audience matched needs of two sponsors Special media net deal with Times of India
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FINAL DAY PRIZE DISTRIBUTION
List of Prizes: Champion and Runner up Avantha Player of the year DLF player of the season Genpact Top Indian Player AIS Top Amateur Nature Valley Top Indian Amateur Swiss Airlines: Ticket to Europe Sudhir Gensets: Hole in One Power Plate Power Driver
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MEDIA & PROMOTION
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PRINT ADVERTISING THREE DIFFERENT CREATIVES FOR PRINT MEDIA THREE DIFFERENT AV PROMOS WERE CREATED FOR THE
BROADCAST MEDIA
ALL WERE PRINTED AND AIRED ON DIFFERENT DATES
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PRINT ADSCREATIVE A Appeared 6 times out of a total 9
insertions that appeared in Delhi Times and Economic Times.
Appeared in 3 editions Economic Times giving exclusivity and prominence to The Title, Presenting, Platinum and Gold Sponsors
Appeared on 22nd, 24th, 25th March in Delhi Times
Appeared on 24th, 25th and 28th March in Economic Times
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SECOND CREATIVE
CREATIVE B Appeared twice in Delhi Times
that included the logos of all the sponsors of the event.
Appeared on 26th and 27th March in Delhi Times
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THIRD CREATIVE
CREATIVE C The final ad that appeared in Delhi
Times on April 2nd, 2008 congratulating the winner and as a thank you note to all the sponsors.
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TELEVISION ADS PROMOS AIRED IN NDTV PROFIT
AND ZEE SPORTS STARTING MARCH 21ST PROMOTING THE EVENT
Top: NDTV promo ( approx 250) Below: Zee Sports Promo ( 300) Total Promos in NDTV: 113 from
19th March to 28th March Total promos in Zee TV : 300
starting March 19th
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POST EVENT PROMO
A POST EVENT PROMO CONGRATULATING THE EVENT WINNER WAS RUN IN NDTV PROFIT
Total number of winning promo:147
Run between: 5th to 11th April
Womens Golf_winner NDTV.mpg
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MEDIA COVERAGE
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IN BRIEF
PRINT MEDIA
Total Number of Newspaper Reports: 522Total Number of Online Reports (only credible sites taken into account): 40
Total number of Reports: 562 (Sports,business,lifestyle)
ELECTRONIC MEDIA
Number of Channels that covered the event: 11
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LIST OF NEWSPAPERS THAT COVERED THE EVENT
1. Aaj
2. Aaj Samaj
3. Amar Ujala
4. The Asian Age
5. Business Standard
6. Central Chronicle
7. Dainik Bhaskar
8. Deccan Chronicle
9. Deccan Herald
10. DNA
11. Femina
12. The Free Press Journal
13. Haribhumi
14. The Hindu
15. Hindustan
16. HT Next
17. The Hindustan Times
18. Hitvada
19. The Indian Express
20. Jansatta
21. Lokmat Times
22. Mid-Day
23. Mail today
24. Metro Now
25. Maharashtra Herald
26. Navbharat Times
27. Outlooj
28. The New Indian Express
29. The New Indian Express
30. National Herald
31. The Pioneer
32. Rashtriya Sahara
33. The Statesman
34. The Telegraph
35. The Times of India
36. The Tribune
37. Viraat Vaibhav
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LIST OF CITIES WHERE COVERAGE WAS RECEIVED
1. Agra
2. Ahmedabad
3. Aligarh
4. Allahabad
5. Bangalore
6. Bareily
7. Bathinda
8. Belur
9. Bhopal
10. Bhubaneswar
11. Chandigarh
12. Chennai
13. Coimbatore
14. Dehradun
15. Delhi
16. Dharamsala
17. Faridabad
18. Gorakhpur
19. Gulbarga
20. Guwahati
21. Hubli
22. Hyderabad
23. Indore
24. Jaipur
25. Jammu
26. Jamshedpur
27. Jallandhar
28. Jhansi
29. Kanpur
30. Karnal
31. Kochi
32. Kolkata
33. Lucknow
34. Madurai
35. Mangalore
36. Meerut
37. Moradabad
38. Mumbai
39. Nagpur
40. Nainital
41. Patna
42. Pune
43. Raipur
44. Ranchi
45. Rohtak
46. Siliguri
47. Thiruchirapalli
48. Thiruvananthapuram
49. Vadodara
50. Varanasi
51. Vijaywada
52. Vishakhapatnam
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CHANNELS THAT COVERED THE EVENT
1. Aaj Tak2. Delhi Aaj Tak3. Headlines Today4. INX News5. News 246. Sahara Samay7. Sahara NCR8. India TV9. DD News10. ESPN11. CNN-IBN
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PRINT COLLATERAL
SR # Sponsor Letter heads Event Brochures Notepads Remark
1 DLF Group 200 10 5 Sponsor Docket was sent to all sponsors
2 DLF Club 5 5 5 3 WGAI 50 100 100 4 Genpact 10 5 5
24 Corporates 1500 1300 550 Car Badges were sent to Corporate with a cover letter plus Brochure & Note pads
25 Gala Dinner 75 26 Pro-Am High Tea 75 27 Genpact Guided Tour 50 50 28 Nature Valley Golf Clinic 50
29 Media 50 50 25 30 Volunteers & Others 50 31 LAGT 150
Total 1965 1770 740