Prepared by Howard Ballon TRAILER TEST Report Extremely Loud and Incredibly Close.
-
Upload
amelia-fields -
Category
Documents
-
view
214 -
download
2
Transcript of Prepared by Howard Ballon TRAILER TEST Report Extremely Loud and Incredibly Close.
prepared by Howard Ballon
T R A I L E R T E S T R e p o r t
Extremely Loud and Incredibly Close
2
MIND CLOUD – Teaser V4a (Mojo)
N=398; Unclassified=8%Above average personal relevance;
The Love of a parent for their child
12%
Special Father and Son relationship
12%
Remembering the 9/11 Tragedy
12%
The agony of and dealing with Loss
12%
Journey of discovery
2%
The love of your Family
64%
Complexity and importance of family relationships
11%
The importance of time spent with family
7%
Value and importance of life and family
13%
My relationship with my own Dad
8%
The Closeness we have with Family
10%
Tragedy of 9/11
People and how they are affected by the tragedy stands central to it all
13%
Importance of Friends
4%
Importance of Family/Family
Bonds
Family Coming
Together
3
“ C A R E A B O U T ” o r “ E N J OY ” Pe rc e nta ge O f M e nti o n s
T O P I C G E N D E R AGETotal Females Males Under 30 30 and older
The love of family 63.6 68.1 57.6 67.9 59.6
Value and importance of life and family 13.1 10.6 16.3 11.6 14.4
People and how they are affected by the tragedy stands central to it all 12.8 15.5 9.3 11.6 13.9
Special father and son relationship 12.3 13.7 10.5 10.5 13.9
The love of a parent for their child 12.3 14.2 9.9 10.0 14.4
Remembering the 9/11 tragedy 12.1 15.0 8.1 14.2 10.1
The agony of and dealing with loss 11.6 13.3 9.3 13.7 9.6
Complexity and importance of family relationships 11.3 12.4 9.9 10.0 12.5
The closeness we have with family 10.3 9.7 11.1 10.0 10.6
My relationship with my own dad 8.3 5.8 11.6 8.4 8.2
The importance of time spent with family 7.0 8.4 5.2 7.9 6.3
Importance of friends 4.0 4.4 3.5 6.3 1.9
Family adventure 3.0 3.5 2.3 4.2 1.9
Journey of discovery 1.8 2.2 1.2 2.6 1.0
New York 1.8 1.3 2.3 1.6 1.9
Teaser V4a (Mojo)
Trailer Test – By Gender/Age
4
MIND CLOUD – Streets V10 (Wildcard)
Personal feelings and memories of my family
18% Hopes and Dreams
5%
Never giving up
1%
9/114%
Facing your fears
4%
Journey of discovery
18%
The importance of family
50%
Legacy of the father for the son
12%
Pain of Loss24%
Closeness of family bonds
31%
Cherishing loved ones
19%
Memories we care about
6%
A good story
11%
Compassionate interactions with people
12%Spending time with family
7%
Focusing on the important things
24%
Above average personal relevance; N=546; Unclassified=5%
Not taking relationships for
granted
Pers
ever
ance
Keeping memories alive / Leaving
part of you behind