Prepared by Chong Chern DongOn 29 Nov 2012

xplore Online Food Site

Agenda

• Membership• Content Posting• Main Page & Detail View

Membership

• Trigger registration when viewer wants to go to detail view• Enable sign in with facebook account• Can consider to sign in with google account (just like what facebook did)

• Use “less is more” approach for registration and ask only vital information at the very beginning stage, such as: username, email and password

• The registration must able to complete within 20 - 30 seconds

• Viewer can edit their profile anytime when they want and remind viewer to provide more information to enable personalization if viewer skipped “preference settings” during registration

• Examples registration process can be learnt from Pinterest & Fancy

Sample RegistrationRegister with Social Networks

Sample RegistrationStandard Registration Process

Posting

• Encourage posting of content, such as: pictures, videos, ratings, comments and interests

• Viewer can post content from main screen, detail view and membership department

• Each posting should be able to several tags that related food, categories, stalls, restaurants, locations, unit numbers, street names, provinces, postcodes and keywords that can be copied from an existing item

• Guide viewer on the accepted file formats• Provide compressor to compress the contents in

case the file size is too large

Main Page & Detail View

• Use 1024 as the standard wide so that it can be easily adapt

• Make it as simple as possible so that viewer can immediately focus on food as soon as they navigate to the website

• Use a lively mascot to guide viewer ins and outs, the mascot will always be there to assist viewer that include giving “daily greeting” to viewer

• 4 X 4 boxes to show food items• Each box consists of one photo, food name, distance

of the food, “to-be fan” button and food rating• Click on the box to navigate to the detail view

Main Page & Detail View

Sample Main Page and Detail View

Good evening Ti Chee, Welcome to

the best food in the town!

Harry’s Pancake Svensson’s Speghetti Botak Jones’ Burger Amber Road’s Salty Eggs

Gleedy

Han’s Cranberry World

Bugis Street’s Lok Lok

Sakea Sushi’s Fish Meal Set

Breadtalk’s Cup Cakes

Sashimi Sushi’s Kimchi Ball

Not at Novena? Change it!

12 Hours Bread’s Puri Puri CH’s Strawberry Cake

Kallang St 12’s Prawn Burger Fish & Co. BBQ Fish

Bugis Street’s Berry StickPasir Ris’s Fruit Cake

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Orchard

Western Food

All

Editor’s Comment

TasteFreshnessValue

The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly.

Food Comment

Food Rating:

Pin

Categories Locations Ambiences

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Foodirection

30,950 likes 6,395 tweets

The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly.

People Who Like This

663 likes 75 tweets

Restaurant Details

Blenda Cheong’s Comment

Rating

The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly. The most affordable delicious western food in the town. Although the waitresses mostly speak mandarin but they are attentive and friendly.

Redeem you vouchers now

Kinsa is offering their first 100 customers SGD 20.00 worth voucher for lunch for only SGD 10.00 in cash. Grab it now before it is fully redeemed!

Recipes

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Steven John’s Comment

Rating

Interesting place. Would definitely return again to visit.  Food was good and so was the mood and decor.

50 likes 3 tweets

61 likes 9 tweets

Kinsa is the brainchild of a few ambitious young men who came together to share their love for authentic Japanese dining. Believing that fine dining experiences should not only be for the affluent, Kinsa Sushi was bor

CuisinesAsian, Mixed Styles, Singapore Local Food, Western

Suitable OccasionsAfter Works, Birthday Celebration, Party, Romantics

Operating HoursMon – Thur 11:00 – 22:00Sat: 11:00 – 22:00Sun 07:00 – 14:30

AddressOrchard Tower, 12 Orchard Road, Singapore 320012

Contact NumberDID +65 6350 3350Fax +65 6350 3351

288 likes 36 tweets

Editor’s Comment

ServiceAtmostphereValue

The environment is good, it is especially romantics during evening. It is recommended for couple or those love beautiful and quiet dinner

Chew Ti Chee

Restaurant Rating

Okay okay only lah, acceptable lol

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Q&AChong Chern Dongwww.Mckooi.comMe@Mckooi.com+65 9627 5400