Prepare. Plan. Repeat 2015

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Prepare. Plan. Repeat. 2015. How annual planning can control marketing burn rate, earn buzz and attract VC’s. presented by AR|PR @ar_ _pr #makenews Wednesday, October 29, 2014

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How annual planing can control marketing burn rate, earn buzz, and attract VC's Do you have your 2015 marketing plan ready? No? Well, AR|PR would like to invite our startup friends to join us for a webinar where we’ll talk about the importance of annual planning to your bottom line, tip and tricks on how to start and best practices for following that plan throughout the year while still remaining the nimble startup you need to be. Don't miss this 30-minute session with actual, tactical tips to help you create buzz and #makenews.

Transcript of Prepare. Plan. Repeat 2015

  • 1. Prepare. Plan. Repeat. 2015.How annual planning can controlmarketing burn rate, earn buzzand attract VCs.presented by AR|[email protected]_ _pr #makenewsWednesday, October 29, 2014

2. [email protected]_ _pr#makenewsAnna RuthCEO of AR|PRBased in Atlanta Tech VillageBlairVP of AR|PRBased in Launch Pad NOLAMost proud of. Helping a pre-fundedstartup client land in Ad Age, GigaOMand Mashable in a three-month streak.Noted communications expert by:Entrepreneur Magazine, PR Daily,Venture Beat, & ChristianScience MonitorFunny fact: My dog is on Twitter. I dothe splits around the office when ourteam reaches goals.Most proud of. Managing PR for aclient at CES, which resulted in a TODAYShow segment.Noted communications expert by:PRWeek, Complete Idiots Guide seriesand HootsuiteFunny fact: Im a French fryconnoisseur and despite living on thegulf hate seafood. 3. Benefits ofAnnual [email protected]_ _pr#makenews Spend dollars wisely, lowerburn rate, and focus onopportunities with thebiggest ROI. Never miss PR, award andspeaking opp deadlines! Rally your entire teamaround a marketing vision. Build strategic momentum inthe marketplace. 4. Prepare. 5. Define [email protected]_ _pr#makenewsExample Questions to Ask: What is our annual revenue goal? What major technology/product updates will webe building? How much market share do we want to own? How do we want the industry (& our competitors!) to perceive us? How many top-of-funnel leads do we need? How many deals do we needto close? Are we trying to secure venture funding? 6. Set MarketingGoals &[email protected]_ _pr#makenews First, whats my marketing budget for 2015? Based on that #, what can I reasonably achieve? How many media placements do I want? What do I want them to be about(product, individuals, thought leadership, etc.)? How many awards do we need to win? What types of awards/categorieswill give us the most credibility? What tradeshows should we attend/exhibit? Can our leadership speak atthese events? What social media channels are most important and how manyfollowers/interactions do we need each month? What advertising channels should we consider? What collateral (print + digital) does our sales team need? Do I have the resources (people, time & tools) to executeinternally, or do I need agency partners/consultants/freelancers? 7. Bring Marketers &Engineers to theSAME TableProduct Updates Product [email protected]_ _pr#makenewsProduct Line 8. Plan. 9. [email protected]_ _pr#makenewsEditorialCalendarsTradeshowsAwardOpportunitiesHolidays/Observances 10. [email protected]_ _pr#makenews 11. ContentCalendarCHANNEL JANUARY FEBRUARY [email protected]_ _pr#makenewsTopic: CES Topic: AndroidLaunchTopic:2M DownloadsBlog X (live blog fromVegas)X XSocial Media X X X (contest!)Press Release X (FeatureUpdate)X (Google PlayAnnouncement)XCase Study XWhite Paper X (to distributein our CESbooth) 12. Repeat. 13. Monitor &Measure Measure media impressions, social media growth,etc. monthly & quarterly to evaluate trends and ROI. Reassess your annual plan each quarter and examinehow its helping achieve your companys overallbusiness objectives. Dont be afraid to reallocate resources and pivot toachieve the best results (just be mindful of burn rate!)[email protected]_ _pr#makenews 14. [email protected]_ _pr#makenews Impress your potential investorswith the success youveachieved through your PR-MarketingEfforts Be sure to explain how theseefforts have lead to your desiredoverall business objective (i.e.increased lead generation,downloads, sales) 15. Dont DIY it Alone! 16. TraditionalServicesFitnet is a fast growing tech company which needed a partner to build and execute ourmarketing, PR and social strategies. AR|PR has become more than just a partner,but an extension of our team who is always working diligently to build our audience,craft and distribute our core message. Bob Summers, Chief Geek at [email protected]_ _pr#makenews 17.[email protected]_ _pr#makenews Affordable Media lists of your targetreporters Social media strategies Press how-to video Press release & wiredistribution 1-on-1 consultation 18. StartupPackagesThe Launch Rocket package provided us with theconsultation and tips we needed to engage with reporters onthe phone, via email and even through Twitter. The day ourpress release was distributed, we received 8,000 appdownloads within 24 hours - our biggest day yet. Thepackage even helped us land a feature in [email protected]_ _pr#makenews Brooks Buffington, co-founder, YikYakJust for Webinar Participants:FREE Twitter handles for your target reporters10% off (code: startup10)Offer expires November 30th 19. Questions? 20. Contact:Anna Ruth Williams, Founder + [email protected] Broussard, Vice [email protected] in Atlanta Tech VillageandLaunch Pad New Orleans855.300.8209 |[email protected]__pr