PREMIUM INTERACTIVE AD

SAMSUNG PREMIUM INTERACTIVE AD

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• TV HOUSEHOLDS WITH SMART TV 6,4% => 252 232 HHS Nielsen Establishment Survey 2013

• TV HOUSEHOLDS WITH SMART TV 7,6% => 301 724 HHS Nielsen sample 2014 Aug. 31.

• 20% OF 18+ REGULAR INTERNET USERS HAVE SMART TV eNET – Telekom „Report on the internet Economics” 2014 April

• 400 000 GFK

• THREE OUT OF FOUR PERSONS USE SMART TV NOT ONLY FOR WATCHING (77%)

eNET – Telekom „Report on the internet Economics” 2014 April

• SAMSUNG SMART TV PENETRATION 200 000, 52% MARKET SHARE

• ACTIVATION RATE IS 73%, 146 000 DEVICES Samsung

No SMART TV; 3 693 496;94%

SMART TV, not connected;

138 748;3%

SMART TV, connected;113 484;

3%

SMART TV CONNECTEDNielsen Establishment Survey 2013

Innovation, novelty, future

Early adoptation

Engaging hard-to-reach up-market target group

Exclusive targeting

No push activity => friendly approach, involvement

More information

Melinda MészárosSamsung Smart TV project manager+36 30 871 8071melinda.meszaros@atmedia.hu