11

Preliminary resultsfor the year ended

31 march 2014

22

CHRISTOPHER BAILEY—

CHIEF CREATIVE AND CHIEF EXECUTIVE OFFICER

33

FINANCIAL REVIEW—

BEAUTY—

JAPAN—

QUESTIONS

44

FY 2014 achievements

• MANAGEMENT TRANSITION COMPLETE

– Three pillar organisational structure

• NO CHANGE TO STRATEGIC THEMES

• STRONG FINANCIAL PERFORMANCE

• KEY DRIVERS

– Sustained brand momentum

– Menswear

– Investment in flagship markets• Kerry Centre launch event

55

Future opportunities

• HERITAGE

• BEAUTY

• JAPAN

• DIGITAL

• UNDER-PENETRATED MARKETS AND TRAVEL RETAIL

• OPERATING EFFICIENCIES

66

LEVERAGE THE FRANCHISE

INTENSIFY ACCESSORIES

ACCELERATE RETAIL-LED GROWTH

INVEST IN UNDER-PENETRATED MARKETS

PURSUE OPERATIONAL EXCELLENCE

CONTINUING THE JOURNEY

77

CAROL FAIRWEATHER—

CHIEF FINANCIAL OFFICER

88

FINANCIAL HIGHLIGHTS

12 MONTHS TO 31 MARCH 2014£M

2013£M GROWTH

REVENUE 2,330 1,999 17%

ADJUSTED PBT 461 428 8%

ADJUSTED DILUTED EPS 75.4p 70.0p 8%

NET CASH 403 297 36%

DIVIDEND PER SHARE 32.0p 29.0p 10%

99

REVENUE GREW 17%

Wholesale Licensing

REVENUE

1010

REVENUE GREW 17%

• RETAIL

– 70% of revenue

– 15% underlying growth

– Comparable sales up 12% (H1: 13%; H2: 12%)

– Digital performed strongly

– Net eight store openings

• WHOLESALE

– 27% of revenue, including first time contribution from Beauty (£144m)

– Excluding Beauty, up 2% underlying (H1: down 7%; H2: up 11%)

– Americas and Travel Retail strong in H2

• LICENSING

– 3% of revenue

– Up 2% excluding 2013 fragrance royalty of £27m

– Japan unchanged; eyewear and watches together double-digit % growth

1111

BALANCED growth BY Region and product division

ASIA PACIFIC: 39% 18% GROWTH

AMERICAS: 25%24% GROWTH

EMEIA: 36%17% GROWTH

% GROWTH ON UNDERLYING BASISFY 2014 RETAIL/WHOLESALE REVENUE

WOMENS: 30% 10% GROWTH

MENS: 23%12% GROWTH

ACCESSORIES: 36%12% GROWTH

CHILDRENS: 4%8% GROWTH

BEAUTY: 7%

1212

1313

OPERATING PROFIT UP 8%

ADJUSTED OPERATING PROFIT

1414

RETAIL/WHOLESALE OPERATING MARGIN AT 17.5%

17.5%

ADJUSTED RETAIL/WHOLESALE OPERATING PROFIT MARGIN

1515

RETAIL/WHOLESALEGROSS MARGIN AT 70.2%

RETAIL/WHOLESALE GROSS MARGIN

RETAIL AS % OF TOTAL REVENUE 60% 64% 68% 71% 70%

1616

• 40 BASIS POINT IMPROVEMENT EXCLUDING BEAUTY DRIVEN BY

– Small gains from net price increases

– Channel shift to retail

• BEAUTY DILUTIVE

RETAIL/WHOLESALEGROSS MARGIN AT 70.2%

1717

ADJUSTED RETAIL/WHOLESALE OPERATING EXPENSES/REVENUE

60% 64% 68% 71% 70%RETAIL AS % OF TOTAL REVENUE

RETAIL/WHOLESALE OPERATING EXPENSES/REVENUE AT 52.7%

1818

RETAIL/WHOLESALE OPERATING EXPENSES/REVENUE AT 52.7%

• OPERATING EXPENSES/REVENUE EXCLUDING BEAUTY UNCHANGED AT 52.8%

• HALF OF £M INCREASE DUE TO GENERAL INFLATION AND NEW SPACE

• BALANCE FROM

– Volume-related costs

– Investment to drive revenue growth• Marketing• Digital• Creative media• Customer service

– Performance-related pay charge broadly unchanged year-on-year

1919

Retail/wholesale profitIMPACT OF FX

• IF EXCHANGE RATES* REMAIN AT CURRENT

LEVELS, FULL IMPACT ON REPORTED

RETAIL/WHOLESALE PROFIT IN FY 2015 WILL BE

MATERIAL

• REBASING FY 2014 RETAIL/WHOLESALE PROFIT

FOR CURRENT EXCHANGE RATES WOULD

REDUCE

– Reported profit by about £40m

– Adjusted operating margin from 17.5% to around

16.3%

* RATES AS AT 12 MAY 2014, TAKING INTO ACCOUNT CURRENT HEDGED POSITIONS. SEE APPENDIX FOR DETAILS

17.5% c.16.3%ADJUSTED OPERATING PROFIT MARGIN

FY 2014 ADJUSTED RETAIL/WHOLESALE OPERATING PROFIT

c.£350m

£394m

2020

2121

LICENSING PROFIT

2222

FY 2014 INCLUDES NEGATIVE FX IMPACT OF £4.7M IN REVENUE AND OPEX

FY 2015 YEN RATE £1:YEN164

LICENSING PROFIT

12 MONTHS TO 31 MARCH 2014£M

2013£M

REVENUE 79.2 109.4

GROSS MARGIN AT 100% 79.2 109.4

OPERATING EXPENSES (12.4) (16.9)

OPERATING PROFIT 66.8 92.5

OPERATING MARGIN 84.3% 84.6%

YEN RATE 137 127

2323

INCOME STATEMENT

12 MONTHS TO 31 MARCH 2014£M

2013£M

ADJUSTED OPERATING PROFIT 460.3 428.1

NET FINANCE CREDIT/(CHARGE) 0.7 (0.3)

ADJUSTED PROFIT BEFORE TAX 461.0 427.8

ADJUSTING ITEMS (16.6) (77.1)

PROFIT BEFORE TAX 444.4 350.7

TAX (112.1) (91.5)

NON-CONTROLLING INTEREST (9.8) (4.9)

ATTRIBUTABLE PROFIT 322.5 254.3

2424

INCOME STATEMENT

• NET FINANCE CREDIT OF £0.7M

– Income on cash balance offset by facility fees

• ADJUSTING ITEMS OF £16.6M

– £14.9m amortisation of fragrance and beauty licence intangible asset

– £1.7m charge due to fair value movements on China put option liability

• EFFECTIVE TAX RATE OF 24.7% ON ADJUSTED PBT (2013: 25.8%)

– Expected tax rate of c.23% in FY 2015

– Lower UK corporation tax rate

• NON-CONTROLLING INTEREST OF £9.8M

– Took full effective ownership of retail business in Japan from 29 March 2013

2525

CASH INFLOW FROM OPERATIONS

12 MONTHS TO 31 MARCH 2014£M

2013£M

ADJUSTED OPERATING PROFIT 460.3 428.1

DEPRECIATION AND AMORTISATION 123.7 111.2

EMPLOYEE SHARE SCHEME COSTS 25.4 24.9

(INCREASE) IN INVENTORIES (68.2) (39.2)

(INCREASE) IN RECEIVABLES (58.1) (32.0)

INCREASE IN PAYABLES 42.3 17.6

OTHER 10.1 12.4

CASH INFLOW FROM OPERATIONS 535.5 523.0

2626

2727

MOVEMENT IN NET CASH

2828

MOVEMENT IN NET CASH

12 MONTHS TO 31 MARCH 2014£M

2013£M

CASH INFLOW FROM OPERATIONS 535.5 523.0

CAPITAL EXPENDITURE (154.0) (175.9)

PAYMENT TO TERMINATE LICENCE RELATIONSHIP - (144.1)

ACQUISITIONS (2.6) (1.0)

NET INTEREST 0.8 0.9

TAX PAID (111.1) (99.0)

OTHER INFLOWS 3.7 0.5

FREE CASH FLOW 272.3 104.4

DIVIDENDS (130.7) (113.5)

ESOP PURCHASES/OTHER (21.8) (45.4)

EXCHANGE DIFFERENCE (13.9) 12.8

MOVEMENT IN NET CASH 105.9 (41.7)

NET CASH AT 31 MARCH 402.5 296.6

2929

Flagship markets Other retail IT/other

CAPITAL EXPENDITURE FOCUSED ON RETAIL

c.£200m

£154m

CAPITAL EXPENDITURE

• CAPITAL EXPENDITURE OF £154M IN FY 2014

• CAPITAL EXPENDITURE PLANNED AT C.£200M IN FY 2015

– Three-quarters retail

• FY 2015 STORE OPENINGS

– Opening 20-25 mainline stores, closing 15-20

– Biased to flagship markets and travel retail

– Evolving store portfolio in China and Middle East

• 25% IRR HURDLE RATE

3030

3131

GOOD BRAND and business MOMENTUM—

STRONG financial POSITION—

Long-term sustainable profitablegrowth

3232

FY 2015 OUTLOOK

RETAIL Low to mid single-digit percentage growth in retail revenue from net new space

WHOLESALE Excluding Beauty, broadly unchanged at constant FX in H1 2014/15

BEAUTY About 25% growth at constant FX

RETAIL/WHOLESALE PROFIT At current exchange rates*, a material adverse impact on reported profitGoal to improve margin; may be impacted by planned investment, in addition to FX headwinds

LICENSING Broadly unchanged at constant FX- At current exchange rates*, reported licensing revenue reduced by about £10m

INTEREST Nil

DEPRECIATION~ Around £140m~

TAX RATE c.23% on adjusted PBT

CAPITAL EXPENDITURE c.£200m

DIVIDEND POLICY Move progressively over the next three years to a 50% dividend payout ratio based on adjusted diluted EPS

* RATES AS AT 12 MAY 2014, TAKING INTO ACCOUNT CURRENT HEDGED POSITIONS

~ EXCLUDES £15M AMORTISATION OF FRAGRANCE AND BEAUTY LICENCE INTANGIBLE ASSET

3333

John smith—

CHIEF operating officer

3434

BEAUTY VISION—

TRANSITION YEAR—

GROWING FRAGRANCE—

BUILDING OUT BEAUTY

3535

a top ten luxury player—

distinctive positioning (British, digital, millennial customer)

—three axes

(fragrance, make-up, skincare)

3636

strategic rationale

• SIGNIFICANT OPPORTUNITY BY TAKING DIRECT

CONTROL

• UNDER-PENETRATED IN LARGE MARKETS

• MOST WIDELY ENCOUNTERED PROJECTION OF

BRAND

– Opening price point

• FULL ALIGNMENT WITH APPAREL AND

ACCESSORIES

– Synchronised marketing and PR campaign

– Fashion monthly themes

– Integrated distribution and infrastructure

3737

Fy 2014 – a year of transition

• ESTABLISHED BEAUTY AS FIFTH PRODUCT DIVISION

– Built team

– Built supply chain

– Secured distributor network

• BUILDING FOUNDATION FOR GROWTH

– Establishing fragrance pillars, including Brit Rhythm

– Scaling fragrance distribution

– Building out Beauty• Make-up • Skincare • Burberry Beauty Box concept

3838

BEAUTY – FIFTH PRODUCT DIVISION

• TEAM

– Functions and regions

– Internal and external hires

• SUPPLY CHAIN

– Supplier relationships: c.130

– Regulatory compliance: over 80 countries

– Distribution capacity: 98% order fulfilment

– New products: over 100

• DISTRIBUTOR NETWORK

– Secured initial twelve month contracts: around 100

distributors

– Now consolidating with preferred partners

3939

Brit rhythm

OUT OF HOME

CAMPAIGN THREE GIGS, THREE CITIES, THREE NIGHTS

CAPSULE COLLECTION

INSTAGRAM

4040

GROWING FRAGRANCE

• ABOUT 25% GROWTH AT CONSTANT FX

EXPECTED IN FY 2015

• TARGETING MID TEENS % GROWTH FOR

FRAGRANCE IN FY 2016 AND FY 2017

– Outperforming market

• UNDER-PENETRATED IN PRESTIGE FRAGRANCE

– Small share of c.£20bn market

• BUILDING FRAGRANCE PILLARS

• SCALING TRADITIONAL AND NON-TRADITIONAL

CHANNELS

4141

Building FRAGRANCE pillars

MY B TEASER IMAGE

4242

SCALING FRAGRANCE DISTRIBUTION

• INCREASE DIRECT TO CONSUMER SALES

• LEVERAGE EXISTING RELATIONSHIPS WITH LUXURY

RETAILERS

• TARGET TRAVEL RETAIL

• LEADERSHIP WITH THIRD PARTY DIGITAL PLAYERS

4343

BUILDING OUT BEAUTY

• THREE AXES APPROACH

• ALIGNED WITH APPAREL AND ACCESSORIES

• NOT WITHOUT CHALLENGES

FRAGRANCE

MAKE-UP

2013 BEAUTY MARKET

4444

ELEVATE PRODUCT

lips

NAIL VARNISH

eyes

Face/skin

4545

ELEVATE IMAGE

shanghai

kisses

SHANGHAI EVENT

BURBERRY KISSES BEAUTY BOOTH

RUNWAY MADE TO ORDER

4646

ELEVATE DISTRIBUTION

• BURBERRY BEAUTY BOX

– Showcases vision for distributors

– Test concept for retail

• BEAUTY CONCEPT COUNTERS

– Launched to partners in April 2014

– Formulating rollout plans

• SCALE NON-TRADITIONAL CHANNELS

4747

CONFIDENT ABOUT POTENTIAL IN BEAUTY

—COMPLEX TRANSITION OVER

—FRAGRANCE POISED FOR MID-TEENS

GROWTH—

BUILDING OUT BEAUTY

4848

4949

PASCAL PERRIER—

CHIEF EXECUTIVE OFFICERASIA PACIFIC

5050

SEIZING THE OPPORTUNITY IN JAPAN—

EXITING THE LICENSED PRODUCT—

MIGRATING BLUE AND BLACK LABELS—

BUILDING A LUXURY BUSINESS

5151

Seizing the opportunity in japan

• JAPAN TODAY

– Licensed product with premium positioning

– Licences expire 30 June 2015

• ALIGN BRAND GLOBALLY

• TAKE SHARE IN SECOND LARGEST DOMESTIC

LUXURY MARKET

– Japanese consumer is 13% of global spend

– Increased inbound tourism

• JAPAN LUXURY MARKET GROWING

• TAKE MORE OF VALUE CHAIN

GLOBAL LUXURY GOODS SPEND BY CONSUMER NATIONALITY 2013E

AMERICAN

OTHER ASIAN

EUROPEAN

ROW

CHINESE

JAPANESE

5252

LICENsED PRODUCT TODAY

• APPAREL LICENCE WITH SANYO SHOKAI

– Over £500m at retail

– Licensee’s “London” collection

– Childrens

– Blue and Black Labels

• THREE OTHER LICENCES

FY 2014 JAPAN LICENSING REVENUE £62M

5353

Exiting the licensed product

• FY 2014 LICENSING REVENUE £62M

• FY 2015 GUIDANCE

– Broadly unchanged at constant FX

– Negative impact from FX of about £10m

• ORDERLY EXIT OF LICENSED “LONDON”

– Licence expires 30 June 2015

– Concession closure by end September 2015

– Carefully managed inventory clearance

• FY 2016 GUIDANCE

– About £18m at current exchange rates

JAPAN LICENSING REVENUE £M

* AT CURRENT EXCHANGE RATES

5454

Migrating blue and black labels

• EXISTING BLUE AND BLACK LABELS

– Younger customer

– Successful contemporary apparel lines

– Strong appeal of Japan-specific fit, styling and

assortments

– Distinct from Burberry; not luxury

• MIGRATING BLUE AND BLACK LABELS

– With existing partner

– No Burberry association

– Phased migration

– Burberry retains intellectual property

• STRUCTURE OF NEW LICENCE

– Three year term in Japan, starting September 2015

– Retain brand equity

– No conflict with global collection

5555

BUILDING A LUXURY BUSINESS

5656

luxury business TODAY

• OPENED FIRST STORE FIVE YEARS AGO

– Infrastructure built

– Four stores and ten concessions selling global collection• Performing strongly

– Small wholesale operation

– £25m retail/wholesale revenue in FY 2014; breakeven

ROPPONGI HILLS, TOKYO

5757

Building retail presence

• OPEN FREE-STANDING STORES IN KEY MARKETS

– 2013: Roppongi Hills, Tokyo opened

– 2014: Omotesando expansion and relocation

– 2015: Osaka opening; Shinjuku, Tokyo opening

• PARTNER WITH DEPARTMENT STORES

– Gaining traction

– About 10 new concessions in FY 2016 and 2017

– Directly operate childrenswear concessions

OSAKA – ARCHITECT’S IMPRESSION

5858

Building Digital presence

• TRANSACTIONAL SITE LIVE SINCE 2011

– Small and growing quickly

– Success of Runway Made To Order shows appeal of

Prorsum to fashion luxury customer

• BLUR PHYSICAL AND DIGITAL IN STORE

• PURSUE OPPORTUNITIES WITH THIRD PARTY

DIGITAL PLAYERS

5959

REPOSITIONING THE BRANDBUILDING ON OUR CHINA EXPERIENCE

6060

REPOSITIONING THE BRANDEARLY STEPS IN jAPAN

SAPPORO BUILDING, GINZA EDITORIAL COVERAGE

6161

SEIZING THE OPPORTUNITY IN JAPAN

• FY 2017 RETAIL GOALS

– Revenue of over £100m

– Incremental profit of about £25m

• LONG-TERM VISION

– Luxury brand positioning

– About 10% of group revenue, in line with peers

– Capitalising on offline and online opportunities in this

key market

KOBE

6262

6363

APPENDIX

6464

DISCLAIMER

Certain statements made in this presentation are forward-looking statements. Such statements are based on current expectations and are subject to a number of risks and uncertainties that could cause actual results to differ materially from any expected future results in forward-looking statements. Burberry Group plc undertakes no obligation to update these forward-looking statements and will not publicly release any revisions it may make to these forward-looking statements that may result from events or circumstances arising after the date of this document. Nothing in this presentation should be construed as a profit forecast. All persons, wherever located, should consult any additional disclosures that Burberry Group plc may make in any regulatory announcements or documents which it publishes. All persons, wherever located, should take note of these disclosures. This presentation does not constitute an invitation to underwrite, subscribe for or otherwise acquire or dispose of any Burberry Group plc shares, in the UK, or in the US, or under the US Securities Act 1933 or in any other jurisdiction.

BURBERRY, the Equestrian Knight Device and the Burberry Check are trademarks belonging to Burberry which are registered and enforced worldwide.

6565

ADJUSTED MEASURES

All metrics and commentary in this presentation exclude adjusting items unless stated otherwise.

Adjusting items are:• A charge of £14.9m in reported operating expenses being the amortisation of the fragrance and beauty licence intangible

asset (2013: nil)• A put option liability finance charge of £1.7m in the reported net finance charge relating to the third party 15% economic

interest in the Chinese business (2013: credit of £5.2m)• A charge of £82.9m in 2013 in reported operating expenses relating to the termination of the fragrance and beauty licence

relationship (2014: nil)• A credit of £0.6m in 2013 in reported operating expenses relating to restructuring (2014: nil)

Underlying change is calculated at constant exchange rates.

Certain financial data within this presentation have been rounded.

6666

6767

RETAIL REVENUE GREW 15%*

REVENUE

* UNDERLYING

6868

RETAIL REVENUE GREW 15%

• COMPARABLE STORE SALES UP 12%

– Balanced between halves (H1: 13%; H2: 12%)

• EVOLVING CONSUMER BEHAVIOUR

– Footfall in-store weak but conversion up

– Traffic and conversion both up online

• CONTRIBUTION FROM NET NEW SPACE OF 3%

– Opened 25 mainline stores and closed 17

– Biased towards high potential markets including China, Middle East, Mexico, Brazil and India

• OUTLOOK

– Low to mid single-digit % growth in total retail revenue from net new space in FY 2015

6969

REVENUE

WHOLESALE REVENUE GREW 32%*

* UNDERLYING

7070

WHOLESALE REVENUE GREW 32%

• EXCLUDING BEAUTY, WHOLESALE REVENUE UP 2% UNDERLYING

– H1: down 7%; H2: up 11%

• NET FIVE NEW FRANCHISE STORES GLOBALLY

• BEAUTY WHOLESALE REVENUE OF £144M IN FIRST YEAR OF DIRECT OPERATION

– In line with guidance

• OUTLOOK

– Excluding Beauty, broadly unchanged at constant FX in H1 2014/15

– For Beauty, about 25% growth at constant FX in FY 2015

7171

REVENUE

* UNDERLYING

LICENSING REVENUE DOWN 23%*

7272

LICENSING REVENUE DOWN 23%

• EXCLUDING 2013 FRAGRANCE ROYALTY OF £27M

– Revenue up 2% underlying

– At constant FX, Japan unchanged year-on-year• Higher minimums from apparel licence• Offset by planned downsizing of remaining short-term licences

– Double digit % growth from watches and eyewear together

• OUTLOOK FOR FY 2015

– Expect broadly unchanged revenue at constant FX in FY 2015

– At current exchange rates*, reported licensing revenue in FY 2015 will be reduced by about £10m

* RATES AS AT 12 MAY 2014, TAKING INTO ACCOUNT CURRENT HEDGED POSITIONS

7373

LICENSING REVENUE FROM JAPAN

FY 2014 £62m

FY 2015 Burberry expects broadly unchanged revenue at constant exchange rates. At current exchange rates*, reported licensing revenue in FY 2015 will be reduced by about £10m

FY 2016 Licensing income will include− Royalty income of about £18m relating to the existing licences including the orderly transition and exit of local

licensed product− About £5m from the new Blue/Black Label licence including the minimum payment for the first six months from

September 2015

FY 2017 Licensing income from the new Blue/Black Label licence is expected to be around £10m including the minimum payment for six months and variable thereafter

The FY 2016 and FY 2017 guidance is all at current exchange rates (as at 12 May 2014)

* RATES AS AT 12 MAY 2014, TAKING INTO ACCOUNT CURRENT HEDGED POSITIONS

7474

Exchange rates

12 MAY 9 APRIL FY 2014 FY 2013RATE RATE AVERAGE RATE

EURO 1.23 1.21 1.19 1.22

US DOLLAR 1.69 1.67 1.59 1.58

CHINESE YUAN RENMINBI 10.45 10.28 9.78 9.91

HONG KONG DOLLAR 13.06 12.93 12.38 12.25

KOREAN WON 1,730 1,756 1,734 1,758

YEN* 164 163 137 127

* TAKING INTO ACCOUNT CURRENT HEDGED POSITIONS

7575

IR CONTACTS

Kim Warren

Investor Relations Associate

kim.warren@burberry.com

Fay Dodds

VP, Investor Relations

fay.dodds@burberry.com

Charlotte Cowley

Director of Investor Relations

charlotte.cowley@burberry.com

Horseferry House

Horseferry Road

London

SW1P 2AW

Tel: +44 (0)20 3367 3524

www.burberryplc.com

www.burberry.com

artofthetrench.burberry.com

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www.twitter.com/burberry

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Suzanne Finnie

Investor Relations Team Assistant

suzanne.finnie@burberry.com