Predictive AnalyticsGazing into the Future

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A major Midwest retailer wanted to understand their customer demographics better so as to target marketing efforts better at each of their locations and to get a better picture of their customer churn, so that they can plan ahead and take preventive measures. DataFactZ was engaged to enhance their existing BI platform with predictive capabilities, without incurring additional expense on proprietary software licenses.

AfterAfter deeply understanding the existing BI platforms and various options for augmenting predictive analytics capability in the company, DataFactZ experts with constant interaction with relevant people in the company, were able to come up with a predictive model that could be backed with good sources of clean data. After giving enough time for testing the model, the algorithm of the model started generating accurate predictions that helped the retailer to gracefully achieve their business objectivestheir business objectives.

From BI to Predictive Analytics

Customer Success Scenario

At DataFactZ, we keep current with the evolution of various BI platforms to the most comprehensive business analytical platforms. We leverage a rich set of built-in analytics functions and the ability to easily integrate third-party algorithms and models, our analytics professionals can deliver solutions that cater to the unique and complex predictive analytic needs of the customers.

WhWhat does this mean for customers? It means getting timely business insights, using a variety of interfaces – be it web, email, Excel or mobile. Furthermore, analytic solutions can be scaled to predict against all enterprise data to help executives make better decisions. New predictive insights can be delivered through alerts, and rich interactive score cards while ensuring that predictive intelligence stays in the right hands.

© Copyright 2015 DataFactZ. All Rights Reserved.