PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
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DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE Created by Ben Fox [ Follow me!: @benfoxgo ] – 3.30.2011 –
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Transcript of PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space
DEFINING THE ONLINE ADVERTISING LANDSCAPE AND NAVIGATING THE FUTURE SPACE
Created by Ben Fox [ Follow me!: @benfoxgo ]
– 3.30.2011 –
HOW DID WE GET HERE?
HOW BIG IS THE U.S. ADVERTISING SPACE?
VALUE ADDED RESELLERS
VALUE ADDED SERVICE PROVIDERS
TECHNOLOGY SERVICE PROVIDERS
WHO BOUGHT WHO?
WHO DID GOOGLE BUY?
GOOGLE ALTERNATIVES
TOP 5 COMPANIES HAVE 63% OF REVENUE
THE ECONOMICS OF IT ALL
FORCES OF THE FUTURE
DISPLAY ADVERTISING IN 2015